RECENT ARTICLES BY JULIE BATTEN

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The Latest Healthcare/Pharma Online Advertising Trends

Nov 19, 2012 - Five new digital marketing opportunities for healthcare/pharma companies and the advancements that are taking place in online media. Comments

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Forget Traditional TV Ads, Think Online Video Advertising!

Oct 22, 2012 - Advertisers are seeing great value in advertising with online video and embracing the era of connected TV. Are you? Comments

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Mobile Marketing: Getting Brilliant at the Basics

Sep 24, 2012 - How can we be in the age of mobile, yet advertisers have yet to truly embrace this medium? Comments

A Best Practice in Digital Program Management: Quarterly Program Reviews

Jul 30, 2012 - Quarterly performance reviews give clients the business-relevant information they want and a level of frequency that enables timely optimization, without... Comments

Augmented Reality: A Primer

Jul 2, 2012 - Five+ ways that marketers can use augmented reality to engage with audiences. Comments

Choosing the Right Partner: The Client-Agency Relationship

May 7, 2012 - Learn how to maintain the honeymoon period indefinitely with your new agency. Comments

Never Forget the Power of Integrated Marketing

Mar 12, 2012 - Marketers need to ensure that they've created multiple opportunities for engagement with their brand. Comments

Are Your Ads Actually Seen by Your Target Audience?

Feb 13, 2012 - How comScore's new ad validation service works. Comments

Google Gets Social: What It Means for Marketers

Jan 17, 2012 - The more you follow the Google philosophy of customer centricity, the more chance you'll have of succeeding in this new era of personalization and convergence... Comments

Putting a Holiday Spin on Your Paid Search Campaign

Nov 21, 2011 - Three things any company, no matter what category you're in, can do to "seasonize" your online marketing campaign. Comments

Integrating Offline and Online Activities

Oct 24, 2011 - What are the top priorities that brand managers have been tasked with to enhance their marketing programs? Comments

Google: Total Domination

Sep 26, 2011 - Is Google just trying to do what's in the best interest of its audience or is it a greedy corporation trying to dominate the digital space? Comments

Online Behavioral Advertising - Are You Implementing a Self-Regulatory Program?

Aug 29, 2011 - Why has guidance been issued on online behavioral advertising and what does it mean for advertisers? Comments

Dynamic Content Customization for Marketers: A Primer

Aug 1, 2011 - Approaches and advantages to increasing customer relevancy on your website. Comments

Smart Ads for Smart Advertisers...Are You One of Them?

Jul 6, 2011 - Are you leveraging the newest type of online advertising - behaviorally-based customizable ads? Comments

The Convergence of Search and Social

Jun 14, 2011 - The lines between social media and search engines are rapidly blurring. Have you adapted your digital marketing strategy to the new reality? Comments

Top 5 Sins of Paid Search

Jun 6, 2011 - How to avoid these common mistakes and find the road to redemption. Comments

Newest Stats on Mobile Search

May 23, 2011 - Four insightful findings on the types of information consumers are searching for on mobile. Comments

The Impact of Display on Search

May 9, 2011 - Display advertising has a strong impact on driving both organic and paid search queries and conversions - so don't write it off yet. Comments

Back to the Basics of Keyword Selection

Apr 25, 2011 - How to go about determining which keywords are right for your business to bid on. Comments

The Google +1 Button and What It Means for Marketers

Apr 11, 2011 - Will advertisers get more qualified traffic coming into their website based on the addition of +1? Will the +1 button help Google provide more relevant... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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