Elyse Tager

Elyse Tager

Elyse Tager is founder and principal of Elymedia, an online and traditional media agency that has worked with many of the world's most recognizable brands, from Microsoft to PowerBar. With 20 years of executive marketing experience in direct response and 10 years of Internet marketing experience, Elyse has gained a thorough understanding of both types of media and how they interact. This depth of experience and knowledge has benefited her clients as they strategize marketing objectives in both on- and offline worlds.

RECENT ARTICLES BY ELYSE TAGER

Behavioral Targeting Takeaways From ad:tech SF

May 13, 2009 - Technology vendors are refining their behavioral marketing offerings, aiming to give more control to both marketers and consumers. Comments

Targeting, Confidence, and Trust

Feb 18, 2009 - Will the financial crisis cause consumers to be more concerned about privacy? Comments

Marketers Ramp up Efforts to Self-Regulate

Jan 21, 2009 - Four advertising and marketing associations team up with the BBB to forge privacy guidelines for online behavioral advertising. Will this preemptive... Comments

When the Going Gets Tough, The Tough Get Behavioral

Dec 24, 2008 - A look at the trends that will influence online marketing in 2009. Comments

Obama, Web 2.0, and the Best of Behavioral Marketing

Nov 26, 2008 - How the president-elect can use technology to bypass news media to make direct appeals to the public. Comments

Behavioral and Web 2.0

Oct 29, 2008 - How the definition of opt-in can get blurry in social media advertising. Comments

Behavioral Targeting's Role in Presidential Campaigns

Oct 1, 2008 - How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed choice... Comments

Who Owns Behavioral Targeting Technologies?

Sep 3, 2008 - Behavioral targeting is like a toy two children are fighting over. Who will win? Comments

Hearing out Behavioral Marketing's Critics

Aug 6, 2008 - As technology becomes more refined, how will marketers and vendors address consumer concerns about privacy? Comments

Privacy and Behavioral Targeting Heat Up

Jul 9, 2008 - There's already a thin line between a consumer's right to privacy and a publisher's desire to serve up only relevant advertising. Now that line is becoming... Comments

Fetching Back Behavioral Targeting

Jun 11, 2008 - An executive from a start-up focused on retargeting predicts targeted banners will become a more valuable part of a marketing plan. He explains why. Comments

Behind-the-Scenes Innovations in Behavioral Targeting

May 14, 2008 - Two vendors promise to serve up far more relevant ads and reduce ad budget waste. What's not to like? Comments

A New Breed of Behavioral Targeting

Apr 16, 2008 - A first look at two brand new behavioral targeting products. Comments

Behavioral Targeting's Role in Presidential Campaigns

Mar 19, 2008 - How candidates can use behavioral marketing to provide messages that are richer and more meaningful to compel undecided voters to make a committed choice... Comments

Privacy and Behavioral Targeting: How Much Data Is Too Much?

Feb 20, 2008 - More targeting is better than less. Here's why. Comments

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