Marketing News & Expert Advice

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

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RECENT ARTICLES BY ANNA MARIA VIRZI

Super Bowl Ads 2012: Winners and Losers

Dec 31, 2012 - Did any of the $3.5 million TV spots successfully tap social and interactive channels? Digital marketers weigh in. Comments

Brooks Brothers Plays It Cool in Social Marketing

Jun 22, 2012 - Retailer emphasizes personalized experiences instead of likes and tweets - for now. Comments

Constant Contact Acquires Digital Storefront for $65M

Jun 13, 2012 - Email services provider pushes into e-commerce, social for small businesses. Comments

'Social Business by Design': A Road Map

Jun 8, 2012 - Dachis Group consultants share options on the path to social business nirvana. Comments

Do's and Don'ts of Content Theft

May 25, 2012 - A cautionary tale for publishers, content marketers, and others under pressure to produce content. Comments

Facebook Shows Fast Growth in Brand Value

May 22, 2012 - Millward Brown's BrandZ finds other social platforms are "social climbers" too. Comments

Pinterest Could Expand Into Asia Pacific

May 19, 2012 - Japanese e-commerce giant leads a $100 million investment in the social network. Comments

E-commerce May Not Come Soon to Pinterest

May 17, 2012 - A Japanese e-commerce giant led $100M VC investment. Comments

Study: Websites Managing Average of 14 Third-Party Tags

May 16, 2012 - Survey measures tags from ads, analytics, email and social media firms. Comments

J&J Exec Says Brands Need Social Marketing Goals

May 16, 2012 - Global marketing executive discusses challenges and opportunities for $24 billion business. Comments

Adobe Tool Eases iPhone Content, Social Sharing

May 15, 2012 - Condé Nast and Wenner Media have tested. Comments

Music in Advertising: Brands, Bands Mashup

May 11, 2012 - Kia, Intel, and other brands look to hit the right notes with consumers. Comments

Agencies Lukewarm on 2012 NewFronts

May 4, 2012 - Will people watch and advertisers buy in? Comments

Hong Kong Horse Racing Club Embraces ‘Social’ Business

May 4, 2012 - Custom-built interactive tables encourage novices to socialize, become horse racing enthusiasts. Comments

Pantene, Starbucks Sponsor Video Content With an Edge

May 1, 2012 - At NewFront 2012, content producers showcase their work with BMW, Pantene, and other brands. Comments

'Optimize': A Practical Guide to Content Marketing

Apr 27, 2012 - Internet marketer Lee Odden's book offers invaluable advice for creating, socializing, and optimizing content. Comments

Facebook Video Visitors Down 8%, Yahoo's Up 8%

Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments

Microsoft Weighs Ad Options for Skype

Apr 25, 2012 - At NewFront 2012, Microsoft also promotes Xbox as live TV ad complement. Comments

BrightTag Gets $15 Million in VC

Apr 25, 2012 - Ad tag management firm's clients include the Gap and the Obama campaign. Comments

Mobile Shopping Co Bee Media Buys Location Tech Firm

Apr 24, 2012 - Round up: Bee Media Buys Adcentricity; Moat gets investment. Comments

Study: Motherhood Changes Rules for Marketing

Apr 20, 2012 - BabyCenter-Nielsen research reveals how women - once they become moms - change their media consumption and shopping behaviors. Comments

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