Rich Media Banners: Working With Video
Media

Rich Media Banners: Working With Video

16y Michael Miraflor

Rich Media Banners: Working With Video

Pre-roll video and in-banner videos can be used in complementary fashion, but one should not be used to compensate for the lack of the other. Read Mor...

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Pre-roll Video Ads: Making Them Work
Media

Pre-roll Video Ads: Making Them Work

16y Michael Miraflor

Pre-roll Video Ads: Making Them Work

How do pre-roll video ads compare to rich-media banners that feature ads? We'll compare the two formats in this two-part series. Read More...

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How 50 Cent Uses Online Video to Build Brand Loyalty
Media

How 50 Cent Uses Online Video to Build Brand Loyalty

16y Michael Miraflor

How 50 Cent Uses Online Video to Build Brand Loyal...

As the music industry continues to struggle to find additional revenue streams, intelligent and digital-savvy artists are taking their futures -- and ...

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P2P Distribution Case Studies
Media

P2P Distribution Case Studies

16y Michael Miraflor

P2P Distribution Case Studies

Two rare instances of content owners utilizing P2P for distribution. Read More...

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P2P: Understanding the File-Sharing Audience
Media

P2P: Understanding the File-Sharing Audience

16y Michael Miraflor

P2P: Understanding the File-Sharing Audience

Who's downloading digital content over P2P networks and why? You might be surprised. Read More...

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Pirates vs. Ninjas: Marketing in P2P Environments
Media

Pirates vs. Ninjas: Marketing in P2P Environments

16y Michael Miraflor

Pirates vs. Ninjas: Marketing in P2P Environments

Why it's important to understand consumer's (legal or illegal) download behavior and leverage P2P environments as a potential marketing channel. Read ...

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Slowing Down to Catch Up
Media

Slowing Down to Catch Up

16y Michael Miraflor

Slowing Down to Catch Up

While it's important to keep up with the interactive topic du jour, it also good to step back and reevaluate how we approach day-to-day operations. Re...

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