Michael Miraflor

Michael Miraflor

Michael Miraflor is a media supervisor at Deep Focus in New York, where he has developed strategy and planned award-winning campaigns for such clients as HBO, Miramax, Glacéau, and NY Post Page Six. Prior to Deep Focus, Michael worked at Freestyle Interactive in San Francisco on rich-media heavy clients EA Sports, EarthLink, and Logitech.

A West Coast native, Michael received BAs in mass communications and political science from the University of California, Berkeley, and was named a 2004 Fellow of the International Radio and Television Society. A self-proclaimed popular culture junkie and hip-hop nerd, he founded the Hip Hop and Advertising Yahoo forum and Hip Hop and Advertising blog to educate and discuss monetization strategies with influential bloggers and publishers in the urban space. He was recently nominated as a finalist in the Rising Star category for the inaugural 2007 ADCOLOR Awards (Ad Club NY, ANA, AAF, AAA, Arnold).

RECENT ARTICLES BY MICHAEL MIRAFLOR

Rich Media Banners: Working With Video

Jul 29, 2008 - Pre-roll video and in-banner videos can be used in complementary fashion, but one should not be used to compensate for the lack of the other. Comments

Pre-roll Video Ads: Making Them Work

Jul 15, 2008 - How do pre-roll video ads compare to rich-media banners that feature ads? We'll compare the two formats in this two-part series. Comments

How 50 Cent Uses Online Video to Build Brand Loyalty

May 30, 2008 - As the music industry continues to struggle to find additional revenue streams, intelligent and digital-savvy artists are taking their futures -- and... Comments

P2P Distribution Case Studies

May 16, 2008 - Two rare instances of content owners utilizing P2P for distribution. Comments

P2P: Understanding the File-Sharing Audience

May 2, 2008 - Who's downloading digital content over P2P networks and why? You might be surprised. Comments

Pirates vs. Ninjas: Marketing in P2P Environments

Apr 4, 2008 - Why it's important to understand consumer's (legal or illegal) download behavior and leverage P2P environments as a potential marketing channel. Comments

Slowing Down to Catch Up

Mar 21, 2008 - While it's important to keep up with the interactive topic du jour, it also good to step back and reevaluate how we approach day-to-day operations. Comments

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