Michael Miraflor is a media supervisor at Deep Focus in New York, where he has developed strategy and planned award-winning campaigns for such clients as HBO, Miramax, Glacéau, and NY Post Page Six. Prior to Deep Focus, Michael worked at Freestyle Interactive in San Francisco on rich-media heavy clients EA Sports, EarthLink, and Logitech.
A West Coast native, Michael received BAs in mass communications and political science from the University of California, Berkeley, and was named a 2004 Fellow of the International Radio and Television Society. A self-proclaimed popular culture junkie and hip-hop nerd, he founded the Hip Hop and Advertising Yahoo forum and Hip Hop and Advertising blog to educate and discuss monetization strategies with influential bloggers and publishers in the urban space. He was recently nominated as a finalist in the Rising Star category for the inaugural 2007 ADCOLOR Awards (Ad Club NY, ANA, AAF, AAA, Arnold).
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.