Worthy players are getting venture funding and building audiences, yet more must be done to provide advertisers value from online video programming. R...
View articleUntil online video offers something really new , it won't live up to its promise and break into serious money. Read More...
View articleIAC teams up with media entrepreneur Ben Silverman on one venture and names Ricky Van Veen to lead another one. Both projects hold promise for online ...
View articleWill television and online programming and advertising ever converge into one platform? Despite some obstacles, there's still promise. Read More...
View articleIf the CPM for a prime-time TV ad is $20 and the CPM for a prime-time online ad is $60, what's the better deal? Read More...
View articleApple's iPod, iTunes, and iPhone App Store were game-changers. Will Apple's 3G S do the same for mobile video? Read More...
View articleHulu and YouTube help sites make headlines, but online video evolves in fits and starts. Read More...
View articleTwo recent developments move forward the marriage of TV and Web content. Read More...
View articleDisney's decision to acquire a stake in the online video site could have fallout on other businesses. Read More...
View articleOnline video is now a vehicle to drive people to TV or a plaything to monkey around with for low-budget projects. Just ask Oprah. Read More...
View articleA boutique studio brings in a high-profile production and sales team, plus a name director, to launch an online video series. Read More...
View articleThe dividing line between online video and traditional TV gets increasingly blurred. Read More...
View articleBig brands invest big dollars to advertising on Web video featuring the men's college basketball tournament. Read More...
View articleA race to be the premium hub of content and capture online advertising dollar heats up. Advertisers may have to 'ride the trend' until the dust settle...
View articleOne more sign that online video -- not TV -- is the place to put your advertising dollars. Read More...
View articleOnline video shows such as "Hardly Working," "In the Motherhood," and "Dr. Horrible," will force networks to consider online as a real business -- and...
View articleYouTube is starting to capitalize on what people do when they come to the site. Read More...
View articleThree things in online video that should be on a digital marketer's radar. Read More...
View articleWhy a move to value includes online video and advertising. Read More...
View articleThe creators of "lonelygirl15" outline the key ingredients for advancing social storytelling on the Web -- and what that means for marketers. Read Mor...
View articleEqal, producer of lonelygirl15, is launching a new show. Its goal for the program offer advertisers a lesson worth learning. Part one of a two-part se...
View articleMarketers need to think about an ad model that will actually move online video forward -- and that isn't the pre-roll. Read More...
View articleThe team powering the advertising for the Olympics is an interesting combo. Stay tuned. Read More...
View articleTwo talk shows plus one supermodel reality series equals real business online. Read More...
View articleSeth MacFarlane trumped Hollywood once before. Can he do it again -- online? Read More...
View articleHow the YouTube superstars beat Hollywood at its own game. Read More...
View articleDo the math. The very real costs of delivering content to the customer can be borne by venture capitalists or other subsidies for only so long. What's...
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