Todd Krieger

Todd Krieger

Todd Krieger is a creative thinker, a connector, and a believer in the power of a good idea. He likes playing among the diverse, and sometimes converging, worlds of publishing, entertainment, technology, and advertising and figuring out how best to leverage each for the benefit of the other.

His bona fides include stints at Microsoft, Yahoo, and Denuo (a boutique consultancy within Publicis). In that time he's produced hundreds of hours of award-winning interactive TV content, including NCAA Final Four Interactive and CSI Interactive. He also relaunched the broadway.yahoo.com vertical in tandem with American Express and helped bring to market the Internet's number one gossip site, omg.yahoo.com. While at Denuo, he worked with "The New York Times," Fox.com, and Condé Nast on how to transition their core print and broadcast assets into the digital world.

Todd has spoken around the world on issues of copyright, technology, and interactivity and has been published in "The New York Times," "Wired," "Premiere," "SPIN," and elsewhere. His book, "The Portable Pundit : A Crash Course in Cocktail Party Conversation" can still be found on Amazon. He lives in Venice, California.

RECENT ARTICLES BY TODD KRIEGER

Where's the Money, Lebowski?

Sep 1, 2009 - Worthy players are getting venture funding and building audiences, yet more must be done to provide advertisers value from online video programming. Comments

Online Video: The Business Without a Business Model

Aug 18, 2009 - Until online video offers something really new , it won't live up to its promise and break into serious money. Comments

Barry Diller Doubles Down With Ben Silverman and College Humor

Aug 4, 2009 - IAC teams up with media entrepreneur Ben Silverman on one venture and names Ricky Van Veen to lead another one. Both projects hold promise for online... Comments

Mid-Summer's Roundup: Emmys, Comcast, and Rovi

Jul 21, 2009 - Will television and online programming and advertising ever converge into one platform? Despite some obstacles, there's still promise. Comments

Of Michael Jackson and CPMs

Jul 7, 2009 - If the CPM for a prime-time TV ad is $20 and the CPM for a prime-time online ad is $60, what's the better deal? Comments

What Does the New iPhone Mean for Video?

Jun 23, 2009 - Apple's iPod, iTunes, and iPhone App Store were game-changers. Will Apple's 3G S do the same for mobile video? Comments

A Monster Week in Online Video That Wasn't

Jun 9, 2009 - Hulu and YouTube help sites make headlines, but online video evolves in fits and starts. Comments

Everything That Streams Must Converge

May 26, 2009 - Two recent developments move forward the marriage of TV and Web content. Comments

Hulu-Disney: Watching for the Deal's Winners, Losers

May 12, 2009 - Disney's decision to acquire a stake in the online video site could have fallout on other businesses. Comments

What Is Online Video For: Marketing or Content?

Apr 28, 2009 - Online video is now a vehicle to drive people to TV or a plaything to monkey around with for low-budget projects. Just ask Oprah. Comments

Forget 'Dancing With the Stars' -- Bring on the LXD

Apr 14, 2009 - A boutique studio brings in a high-profile production and sales team, plus a name director, to launch an online video series. Comments

May I Interest You in Some Blended TV?

Mar 31, 2009 - The dividing line between online video and traditional TV gets increasingly blurred. Comments

CBS Scores Big With NCAA March Madness on Demand

Mar 17, 2009 - Big brands invest big dollars to advertising on Web video featuring the men's college basketball tournament. Comments

Battle Breaks out Over Online Video Content

Mar 3, 2009 - A race to be the premium hub of content and capture online advertising dollar heats up. Advertisers may have to 'ride the trend' until the dust settles... Comments

Online Video Will Triumph

Feb 17, 2009 - One more sign that online video -- not TV -- is the place to put your advertising dollars. Comments

Four Predictions for 2009

Jan 6, 2009 - Online video shows such as "Hardly Working," "In the Motherhood," and "Dr. Horrible," will force networks to consider online as a real business -- and... Comments

Monetizing YouTube's Massiveness

Nov 14, 2008 - YouTube is starting to capitalize on what people do when they come to the site. Comments

Video's Rosy Future

Oct 31, 2008 - Three things in online video that should be on a digital marketer's radar. Comments

Investing in Online Video's Value

Oct 17, 2008 - Why a move to value includes online video and advertising. Comments

Social Shows: A Winning Mix

Oct 3, 2008 - The creators of "lonelygirl15" outline the key ingredients for advancing social storytelling on the Web -- and what that means for marketers. Comments

Innovate or Die

Sep 19, 2008 - Eqal, producer of lonelygirl15, is launching a new show. Its goal for the program offer advertisers a lesson worth learning. Part one of a two-part... Comments

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