Virginia Citrano

RECENT ARTICLES BY VIRGINIA CITRANO

Disease-Centric Communities Thrive, But Ad Opportunity is Elusive

Mar 20, 2009 - Membership in TuDiabetes is nearing 8,000 and growing almost 15 percent a month. Comments

U.S. Doctors Are Heavy Users of Social Networks, Online Video

Jan 27, 2009 - Survey finds physicians very active on Sermo and other specialized social networking sites. Comments

Survey Finds Pharma Marketers Poised to Embrace Digital

Dec 29, 2008 - Respondents admit limited understanding of digital marketing, but the're still testing videos, podcasts and other innovative tactics. Comments

AARP Video Puts Individual Voters On The Ballot

Oct 23, 2008 - Election-themed video is part of organization's Divided We Fail effort. Comments

Questions for Shelby Bonnie

Jul 31, 2008 - CNET co-founder and one-time CEO talks with ClickZ about his new media venture and the state of display advertising. Comments

Questions for Shelby Bonnie

Jul 30, 2008 - CNET co-founder and one-time CEO talks with ClickZ about his new media venture and the state of display advertising. Comments

CNET's Shelby Bonnie Returns to Online Media

Jul 28, 2008 - Whiskey Media, a small publisher targeting men in their teens and twenties, will begin accepting ads in the fall. Comments

IBM Adds Social Dynamic to B2B Campaign

Jul 28, 2008 - Site allows mid-market partners to communicate with IBM and one another. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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