Ken Liebeskind

RECENT ARTICLES BY KEN LIEBESKIND

evian-babydance

Over 1,400 People Get Inside Evian's Baby Inside Video

Apr 21, 2011 - Over 1,400 people have inserted their images into Evian's new "Baby Inside" campaign video since launch. Comments

realwomen

Kraft Brings Back 'Real Women of Philadelphia'

Apr 5, 2011 - Community video effort was a big hit last year, generating over 30 million recipe views. Comments

powerade4ptperformance

A Big Year for March Madness Digital Streams

Mar 24, 2011 - Expanded TV coverage of NCAA tournament games doesn't impact March Madness On Demand. Comments

bateman-koeschner

Denny's Hires Comics for 'Always Open' Videos

Mar 11, 2011 - Series centers on diner talk between David Koechner and comedians like Jason Bateman. Comments

Early Results Roll In for YouTube's New In-Stream Ads

Feb 22, 2011 - Sports camera maker GoPro sees 35 percent completion rate with TrueView ads. Comments

beetle

VW's Unusual Super Bowl Web Strategy: Move On

Feb 3, 2011 - Volkswagen's big-game TV spots will not appear in day-after online ads. Instead it will drive awareness of new online videos. Comments

vw-hader

SNL's Hader Brings Absurd Laughs to New VW Videos

Jan 20, 2011 - A new take on the classic "walk around" car commercial format. Comments

Houston's KHOU Uses Targeted Video Ads to Drive On-Air Viewing

Dec 27, 2010 - Spots about local news broadcasts drive traffic and engagement on CBS affiliate's website. Comments

Sacramento Kings Fill Box Seats With Online Influencers

Dec 3, 2010 - Pro basketball team comps Twitter and Facebook influencers for this Saturday's game against Mavs. Comments

betty-white

HoodieBuddies Video Effort Leverages Ad Nets, Betty White Tie-In

Nov 10, 2010 - Ad buy gave way to social media campaign and a follow-up video starring the 88-year-old actress. Comments

carhartt

Carhartt Uses Web to Riff on Wolf-Attack TV Ad

Oct 26, 2010 - Carhartt appears to be having fun remixing its first TV spot for the online medium. Comments

hyundai

Social Media Drives Hyundai 'Uncensored' Campaign

Aug 24, 2010 - YouTube and Facebook provide opportunities for consumers to comment on the Sonata. Comments

901

Tequila Brand Launches With Steamy Web-Only Video Campaign

Aug 12, 2010 - 901 Silver aims to give make tequila drinking more sophisticated through a series of web shorts created as part of a web-only launch. Comments

HGTV Pairs with Kudzu for Local Effect

Aug 6, 2010 - The two will swap local listings and video content, each taking on ad selling duties. Comments

New Videos Extend 'Ford Fiesta Movement'

Jul 28, 2010 - Social campaign launched last year is extended with eight new videos starring YouTube celebs. Comments

New Videos Extend 'Ford Fiesta Movement'

Jul 28, 2010 - Social campaign launched last year is extended with eight new videos starring YouTube celebs. Comments

Kraft 'Real Women of Philadelphia' Video Contest a Hit With Home Chefs

Jun 15, 2010 - Users have contributed more than 5,000 videos and viewed more than two million since late March. Comments

Hotels.com Integrates Augmented Reality Site With Print Campaign

May 18, 2010 - Site aims to drive bookings by offering 3D views of 10 U.S. cities. Comments

Nielsen Acquires Video Analytics Firm GlanceGuide

May 4, 2010 - Nielsen's video audience measurement capabilities grow with acquisition of GlanceGuide. Comments

Internet TV's New Ad Medium Is an Old One: Live Sponsor Ads

Mar 15, 2010 - Independent video programs increasingly rely on live-read ad placements, which are effective and virtually effortless to produce. Comments

EyeWonder Ad Nixed For Violating Facebook Connect Rules

Jan 6, 2010 - Ad for a "Fight Club" Blue-Ray DVD ran afoul of Facebook's ad regulations by displaying user content within banner space. Comments

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