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Mary Bowling

Mary Bowling

Mary Bowling has been involved in all aspects of online marketing since 2003. She has a special interest in Web site usability and in search engine optimization, including optimizing all types of media for search engines. Mary has also developed specialized expertise in promoting brick-and-mortar businesses on the Internet through local search marketing. She is currently doing independent consulting and working with seOverflow and Maia Internet Consulting in Denver, CO, optimizing and marketing a wide variety of businesses and nonprofits online.

Her accomplishments include speaking at Search Marketing Expo and Search Engine Strategies conferences on a variety of topics, conducting trainings and webinars for Search Engine Strategies and Search Engine Workshops, authoring popular white papers on local search and SEO for WordPress Blogs and speaking at SEMpx' s Searchfest.

RECENT ARTICLES BY MARY BOWLING

Get Started in Local Search Without a Web Site

Dec 31, 2009 - By taking advantage of these opportunities, which can be done as time and budget permit, you can build a decent presence across the Internet without... Comments

What's the Future of Google's Local Search?

Dec 17, 2009 - Highlights of Google Maps over the past five years and predictions on where it's going. Comments

Google Cracking Down on Business Listing Spam

Dec 3, 2009 - The future of Google Maps includes the new Business Listing Quality Guidelines, which will start regulating local listers' spam. Comments

Google Place Pages Come to Local Search

Nov 19, 2009 - See the changes, good and bad, to Google's new display format for Local Business Listings. Comments

LinkedIn and Local Search 101

Oct 22, 2009 - Five steps for local businesses to participate in this online professional network. Comments

Twitter for Local Search

Oct 8, 2009 - A look at tools and resources for local businesses to connect with people on Twitter who live or work nearby. Comments

Social Media and Local Search 101

Sep 24, 2009 - Local businesses can tap social media to help promote their goods and services online. Here's a primer. Comments

Bing Local: A New Face in Local Search

Aug 27, 2009 - While waiting for details about the Microsoft-Yahoo to emerge, don't wait to get your business listed on Microsoft's Bing Local. Comments

Managing Multiple Listings on Google Maps

Aug 13, 2009 - Google Maps is dropping duplicate local business listings as it cleans up results. How to ensure your best, correct listing survives. Comments

Local Search=Where Are You? + What Do You Do? Part 2

Jul 31, 2009 - How to increase your company's visibility in Google Maps, Yahoo Local, and Bing Local. Comments

Local Search = Where Are You? + What Do You Do? Part 1

Jul 16, 2009 - Search engines want to know the same things about your business that searchers want to know. Here are some things to do to avoid wasting your search... Comments

Advertising and Local Search

Jul 2, 2009 - What can you do to get people to shop at your business? Consider these approaches to stretch your range. Comments

Google Maps Dashboard a Boost for Local Businesses

Jun 18, 2009 - Google gives local businesses another reason to update their local business information. Comments

Information and Trust in Local Search

Jun 4, 2009 - Local business owners should claim and verify their local business listings in Google Maps. A new dashboard should make that easier to do. Comments

Local Search's Google 10 Pack

May 21, 2009 - Some local business owners rank well in Google's Universal Search results, but cannot crack into the local business results, a.k.a., the Google 10 pack... Comments

Yelp and Local Search

May 7, 2009 - Local businesses need to manage their online reputation on the consumer-generated review site. Here's where to start. Comments

Craigslist and Local Search

Apr 23, 2009 - Local businesses can leverage the power of searches on this online classified ad site that gets more than 20 billion page views each month. Comments

Yahoo and Local Search

Apr 9, 2009 - Why local search marketers should try spending more time, money, and effort on Yahoo again. Comments

When All Search Is Local

Mar 26, 2009 - How to use Google and Yahoo to your advantage locally. Comments

Tools for Local Search

Mar 12, 2009 - Two directory listing services and two Google tools provide an assist to local search marketers. Comments

How Citations Help with Local Search

Feb 26, 2009 - There are plenty of reasons to increase the number of references to your business on yellow pages and other sites. Here's how. Comments

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