Augustine Fou
Dr. Augustine Fou is the senior digital strategy advisor to CMOs, marketing executives, and global brands. Dr. Fou has over 15 years of Internet strategy consulting experience and is an expert in social media marketing strategy, data/analytics, and consumer insights, with specific knowledge in the consumer packaged goods, financial services/credit cards, food/beverage, retail/apparel, and pharmaceutical/healthcare sectors.
He is a frequent panelist, moderator, and keynote speaker at industry conferences. Dr. Fou is also an Adjunct Professor at NYU in the School for Continuing and Professional Studies and at Rutgers University at the Center for Management Development, where he teaches executive courses on digital strategy and integrated marketing.
Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide and group chief digital officer of Omnicom's Healthcare Consultancy Group (HCG). He writes a blog "Rants, Raves about Digital Marketing" and can be found on Twitter at @acfou.
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RECENT ARTICLES BY AUGUSTINE FOU
Mar 28, 2013 -
We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of...
Feb 28, 2013 -
Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series.
Jan 31, 2013 -
The concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually...
Jan 8, 2013 -
Let's all resolve to do marketing in ways that are better for all parties involved - agencies, clients, and end consumers.
Dec 6, 2012 -
A look into why some industries and companies have moved aggressively into digital, but others still have not.
Nov 8, 2012 -
Alternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales.
Oct 11, 2012 -
How marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets...
Sep 13, 2012 -
With the rise of digital, there are so many new technologies, tactics, and techniques that it simply isn’t possible for any one agency to have all of...
Aug 16, 2012 -
How can we solve the conflict between advertisers' need for more targeting and users' need for more privacy?
Jul 19, 2012 -
How do we rationally shift dollars between traditional and digital marketing tactics?
Jun 21, 2012 -
Brands must act on real-time consumer feedback to continuously develop awesome products.
May 24, 2012 -
Social media is about attracting actions and conversations, not shouting at people.
Apr 26, 2012 -
Eight digital marketing challenges and how to overcome them.
Mar 29, 2012 -
How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series.
Mar 12, 2012 -
Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing.
Jan 5, 2012 -
A list of the 10 rules every marketer should follow to meet consumer needs in 2012.
Dec 8, 2011 -
Get a fresh perspective on search, social media, and mobile marketing.
Nov 10, 2011 -
Instead of thinking of digital as the channel, we need to think of it as a set of guiding principles that can help make all advertising and marketing...
Oct 13, 2011 -
Unified marketing is a framework that allows all marketing tactics to be plotted together and compared.
Sep 15, 2011 -
Agencies need to make changes to their business models, organizational structures, and internal processes in order to thrive in this new digital world...
Aug 18, 2011 -
A look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series.