Augustine Fou

Dr. Augustine Fou is the senior digital strategy advisor to CMOs, marketing executives, and global brands. Dr. Fou has over 15 years of Internet strategy consulting experience and is an expert in social media marketing strategy, data/analytics, and consumer insights, with specific knowledge in the consumer packaged goods, financial services/credit cards, food/beverage, retail/apparel, and pharmaceutical/healthcare sectors.

He is a frequent panelist, moderator, and keynote speaker at industry conferences. Dr. Fou is also an Adjunct Professor at NYU in the School for Continuing and Professional Studies and at Rutgers University at the Center for Management Development, where he teaches executive courses on digital strategy and integrated marketing.

Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide and group chief digital officer of Omnicom's Healthcare Consultancy Group (HCG). He writes a blog "Rants, Raves about Digital Marketing" and can be found on Twitter at @acfou.

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RECENT ARTICLES BY AUGUSTINE FOU

Top Digital Challenges of Marketers Today

Eight digital marketing challenges and how to overcome them. April 26, 2012

Digital Strategy and How to Tell if Your Agency Has Any

How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series. March 29, 2012

Search Marketing and Social Media in Regulated Industries

Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing. March 12, 2012

Tips for Marketers Selecting a Digital Agency

Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series. March 1, 2012

10 Commandments of Modern Marketing

A list of the 10 rules every marketer should follow to meet consumer needs in 2012. January 5, 2012

Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

Get a fresh perspective on search, social media, and mobile marketing. December 8, 2011

Implementing 'Digital Is a Philosophy'

Instead of thinking of digital as the channel, we need to think of it as a set of guiding principles that can help make all advertising and marketing... November 10, 2011