Augustine Fou

Dr. Augustine Fou is the senior digital strategy advisor to CMOs, marketing executives, and global brands. Dr. Fou has over 15 years of Internet strategy consulting experience and is an expert in social media marketing strategy, data/analytics, and consumer insights, with specific knowledge in the consumer packaged goods, financial services/credit cards, food/beverage, retail/apparel, and pharmaceutical/healthcare sectors.

He is a frequent panelist, moderator, and keynote speaker at industry conferences. Dr. Fou is also an Adjunct Professor at NYU in the School for Continuing and Professional Studies and at Rutgers University at the Center for Management Development, where he teaches executive courses on digital strategy and integrated marketing.

Dr. Fou completed his PhD at MIT at the age of 23. He started his career with McKinsey & Company and previously served as SVP, digital strategy lead, McCann/MRM Worldwide and group chief digital officer of Omnicom's Healthcare Consultancy Group (HCG). He writes a blog "Rants, Raves about Digital Marketing" and can be found on Twitter at @acfou.

RECENT ARTICLES BY AUGUSTINE FOU

10 Commandments of Modern Marketing

A list of the 10 rules every marketer should follow to meet consumer needs in 2012. January 5, 2012

Digital Is a Philosophy: A New Looking Glass for Common Digital Tactics

Get a fresh perspective on search, social media, and mobile marketing. December 8, 2011

Implementing 'Digital Is a Philosophy'

Instead of thinking of digital as the channel, we need to think of it as a set of guiding principles that can help make all advertising and marketing... November 10, 2011

Unified Marketing - Going Beyond Integrated Marketing

Unified marketing is a framework that allows all marketing tactics to be plotted together and compared. October 13, 2011

Digital Opens the Opportunity for Organizational Transformation

Agencies need to make changes to their business models, organizational structures, and internal processes in order to thrive in this new digital world... September 15, 2011

Digital Requires the Remodeling of the Relic Agency Model

A look at the trends that are causing the disruption of the old-world business model. Part one in a two-part series. August 18, 2011

Digital Demands Destruction of Organizational Silos

Processes that can be put in place to lay the groundwork for taking advantage of digital insights and more rapidly translating them into competitive... July 21, 2011