Marketing News & Expert Advice
Oct 10, 2013 -
Fraud in digital advertising runs rampant, yet few advertisers are able to combat it in a meaningful way. Dr. Augustine Fou shares steps advertisers...
Mar 28, 2013 -
We no longer separate traditional from digital, but rather determine a new equilibrium point on this continuum, which perfectly balances the use of...
Feb 28, 2013 -
Five red flags to watch out for to tell if your agency sucks at digital. Part one in a two-part series.
Jan 31, 2013 -
The concept of optimizing helps us break out of the mentality of shooting a message at a person and instead finding out if our content was actually...
Jan 8, 2013 -
Let's all resolve to do marketing in ways that are better for all parties involved - agencies, clients, and end consumers.
Dec 6, 2012 -
A look into why some industries and companies have moved aggressively into digital, but others still have not.
Nov 8, 2012 -
Alternative metrics and techniques that marketers can use to truly tell if they will be able to increase sales.
Oct 11, 2012 -
How marketers can focus their attention on the information needs of users and then change the marketing activities they deploy or reallocate budgets...
Sep 13, 2012 -
With the rise of digital, there are so many new technologies, tactics, and techniques that it simply isn’t possible for any one agency to have all of...
Aug 16, 2012 -
How can we solve the conflict between advertisers' need for more targeting and users' need for more privacy?
Jul 19, 2012 -
How do we rationally shift dollars between traditional and digital marketing tactics?
Jun 21, 2012 -
Brands must act on real-time consumer feedback to continuously develop awesome products.
May 24, 2012 -
Social media is about attracting actions and conversations, not shouting at people.
Apr 26, 2012 -
Eight digital marketing challenges and how to overcome them.
Mar 29, 2012 -
How to ensure the marketing tactics your company is deploying are the right ones. Part two in a two-part series.
Mar 12, 2012 -
Despite the complexity, companies can stay within the "compliance envelope" by being proactive in their marketing.
Jan 5, 2012 -
A list of the 10 rules every marketer should follow to meet consumer needs in 2012.
Dec 8, 2011 -
Get a fresh perspective on search, social media, and mobile marketing.
Nov 10, 2011 -
Instead of thinking of digital as the channel, we need to think of it as a set of guiding principles that can help make all advertising and marketing...
Oct 13, 2011 -
Unified marketing is a framework that allows all marketing tactics to be plotted together and compared.
Sep 15, 2011 -
Agencies need to make changes to their business models, organizational structures, and internal processes in order to thrive in this new digital world...
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