Marketing News & Expert Advice
SVP, Director of Digital Media
Adam Cahill is the EVP, Media at Hill Holliday. You can connect with him on Twitter at @adamcahill.
Dec 1, 2011 -
Networks and cable operators stand to lose.
Jun 9, 2011 -
Two challenges to partnering with startups and two steps that will help you make more progress.
May 12, 2011 -
An interview with Darren Herman of kbs+p Ventures.
Feb 28, 2011 -
Futures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP.
Jan 31, 2011 -
If you want to get the full picture of who your best customers are, there's no better or faster way than through the use of exchange-traded media.
Jan 5, 2011 -
"Audiences vs. content" is a false choice. Here's a three-part pledge for quality in the ad exchange space.
Jul 29, 2010 -
Has the request for proposal process run its course?
Jul 1, 2010 -
Connectivity, valuable apps, and the "anywhere brand" are some of the essentials you should be focusing on in your mobile strategy.
Jun 3, 2010 -
YouTube’s launch of Leanback underscores why online engagement is a double-edged sword.
May 6, 2010 -
Four ways Apple's iAd platform will bring brand dollars to digital.
Apr 8, 2010 -
Mobile is growing at a rapid speed and set to take over how people access the Web. Are you growing with it?
Mar 11, 2010 -
What online marketers can learn from Facebook's evolution. Forget about those sacred cows.
Feb 11, 2010 -
Apple's taking on Google. Facebook and Google are sparring. Media brands on the sidelines must get aggressive - or get marginalized.
Dec 31, 2009 -
Ad exchanges are often described as "eBay for display ads," but can you imagine an eBay where the buyers didn't know what they were getting?
Dec 3, 2009 -
A list of key lessons and themes learned about the online ad world in 2009.
Nov 5, 2009 -
Successful search strategy requires working with the three newest additions: video, Twitter, and social graph.
Oct 8, 2009 -
Is everything we need to know about marketing today actually spelled out by a Japanese business legend 25 years ago?
Aug 13, 2009 -
If we don't want to sit on a pile of splinters, all online publishing partners -- publishers, advertisers, and consumers -- must reassess their role...
Jul 16, 2009 -
Businesses must do more than listen to consumers online. Here are four steps to take.
Jun 18, 2009 -
Finding the right formula for an integrated marketing campaign is tricky, especially when two elements are squarely at odds with each other but equally...
May 21, 2009 -
Learn what other channels bring to the table. Start by finding someone who knows a lot about things you don't.
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