Adam Cahill

Adam Cahill

SVP, Director of Digital Media

Hill Holliday

Adam Cahill is the EVP, Media at Hill Holliday. You can connect with him on Twitter at @adamcahill.

RECENT ARTICLES BY ADAM CAHILL

Google and TV: Playing to Win

Dec 1, 2011 - Networks and cable operators stand to lose. Comments

Test and Learn: Startup Edition

Jun 9, 2011 - Two challenges to partnering with startups and two steps that will help you make more progress. Comments

The Agency as VC

May 12, 2011 - An interview with Darren Herman of kbs+p Ventures. Comments

Multi-Platform

Feb 28, 2011 - Futures markets, online video, data, and TV are all cases where value exists that wouldn't be accessible through a core DSP. Comments

Don't Let Platform-Based Buying Scare You

Jan 31, 2011 - If you want to get the full picture of who your best customers are, there's no better or faster way than through the use of exchange-traded media. Comments

Quality Is Job One

Jan 5, 2011 - "Audiences vs. content" is a false choice. Here's a three-part pledge for quality in the ad exchange space. Comments

Moving On

Jul 29, 2010 - Has the request for proposal process run its course? Comments

10 Tips for Creating a Winning Mobile Strategy

Jul 1, 2010 - Connectivity, valuable apps, and the "anywhere brand" are some of the essentials you should be focusing on in your mobile strategy. Comments

Sit Back and Relax

Jun 3, 2010 - YouTube’s launch of Leanback underscores why online engagement is a double-edged sword. Comments

A Fresh Set of Eyes

May 6, 2010 - Four ways Apple's iAd platform will bring brand dollars to digital. Comments

Catching up to Mobile

Apr 8, 2010 - Mobile is growing at a rapid speed and set to take over how people access the Web. Are you growing with it? Comments

Lessons From Facebook

Mar 11, 2010 - What online marketers can learn from Facebook's evolution. Forget about those sacred cows. Comments

It's Time for MSN, MySpace, and Yahoo to Pick Fights

Feb 11, 2010 - Apple's taking on Google. Facebook and Google are sparring. Media brands on the sidelines must get aggressive - or get marginalized. Comments

Why Ad Exchanges Need Transparency

Dec 31, 2009 - Ad exchanges are often described as "eBay for display ads," but can you imagine an eBay where the buyers didn't know what they were getting? Comments

Top Nine Takeaways from 2009

Dec 3, 2009 - A list of key lessons and themes learned about the online ad world in 2009. Comments

The New Age of Search Strategy

Nov 5, 2009 - Successful search strategy requires working with the three newest additions: video, Twitter, and social graph. Comments

Let Ads Bring Good News

Oct 8, 2009 - Is everything we need to know about marketing today actually spelled out by a Japanese business legend 25 years ago? Comments

Online Publishing: A Wobbly Stool

Aug 13, 2009 - If we don't want to sit on a pile of splinters, all online publishing partners -- publishers, advertisers, and consumers -- must reassess their role... Comments

Active Listening on the Social Web

Jul 16, 2009 - Businesses must do more than listen to consumers online. Here are four steps to take. Comments

Blending Speed and Patience in Marketing

Jun 18, 2009 - Finding the right formula for an integrated marketing campaign is tricky, especially when two elements are squarely at odds with each other but equally... Comments

A Contrarian's Approach to Integration

May 21, 2009 - Learn what other channels bring to the table. Start by finding someone who knows a lot about things you don't. Comments

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