Brian Massey
Author
Conversion Scientist
With 15 years of online marketing experience, Brian has designed the digital strategy and marketing infrastructure for a number of businesses, including his own technology consulting company, Conversion Sciences. He built his company to transform the Internet from a giant digital-brochure stand to a place where people find the answers they seek. His clients use online strategies to engage their visitors and grow their businesses. Brian has created a series of Web strategy workshops and authors the Conversion Scientist blog. Brian works from Austin, Texas, a place where life and the Internet are hopelessly intertwined.
RECENT ARTICLES BY BRIAN MASSEY
Mar 14, 2012 -
Lessons from the SXSW catalogue.
Feb 14, 2012 -
Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business.
Jan 18, 2012 -
If you want a sign that your conversion rate and budget are in trouble well before your site has launched, keep an eye out for "Loren Ipsum" design.
Dec 21, 2011 -
Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year.
Nov 23, 2011 -
Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals?
Oct 26, 2011 -
Are you offering consumers ways to engage with your service in your emails like one startup has?
Sep 28, 2011 -
How to slice up your visitors to understand their buying habits based on two predictive metrics.
Aug 31, 2011 -
Instead of starting with a template, start your landing page from the call to action and build it backwards.
Aug 3, 2011 -
Four steps to an easy way to stay in front of your audience and take the place in their mind as the thought leader in your space.
Jul 6, 2011 -
A tool that helps marketers turn their results into stories that connect with others in their organization. Final part of a three-part series.
Jun 8, 2011 -
How to empower the mid-level manager. Second in a three-part series.
May 11, 2011 -
Understanding the new movements required in an online marketing organization, with the help of a high jumper and an agile marketer. Part one in a three...
Apr 13, 2011 -
The science of online video that generates leads and sales.
Mar 16, 2011 -
Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your...
Feb 16, 2011 -
What do blogs and volcanoes have in common? More than you might expect.
Jan 4, 2011 -
How agile principles can be applied to a marketing organization.
Dec 8, 2010 -
Advertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate.
Nov 10, 2010 -
A look at the issues that created the great ocean between the digital world and the print world, as well as a look at those places where we have natural...
Oct 13, 2010 -
New tools may be the mind-expanding drug that resurfaces the creative marketer in us.
Sep 15, 2010 -
The advertising side isn't complex enough for publishers.
Aug 18, 2010 -
Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS...