Brian Massey

Author

Conversion Scientist

With 15 years of online marketing experience, Brian has designed the digital strategy and marketing infrastructure for a number of businesses, including his own technology consulting company, Conversion Sciences. He built his company to transform the Internet from a giant digital-brochure stand to a place where people find the answers they seek. His clients use online strategies to engage their visitors and grow their businesses. Brian has created a series of Web strategy workshops and authors the Conversion Scientist blog. Brian works from Austin, Texas, a place where life and the Internet are hopelessly intertwined.

RECENT ARTICLES BY BRIAN MASSEY

14 Email Subject Line Hacks

Lessons from the SXSW catalogue. March 14, 2012

Ode to the Big Red Button

Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. February 14, 2012

Translating 'Lorem Ipsum': This Site Is in Trouble

If you want a sign that your conversion rate and budget are in trouble well before your site has launched, keep an eye out for "Loren Ipsum" design. January 18, 2012

11 Ways to Deal Yourself a Better Online Marketing Hand

Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year. December 21, 2011

Groupon: Is It the Deals or the Copy?

Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? November 23, 2011

Online Service Uses Email to Convert Triers Into Buyers

Are you offering consumers ways to engage with your service in your emails like one startup has? October 26, 2011

How to Use Advanced Segments and Custom Reports in Google Analytics [Video]

How to slice up your visitors to understand their buying habits based on two predictive metrics. September 28, 2011