Brian Massey

Brian Massey

Author

Conversion Scientist

Conversion Scientist

With 15 years of online marketing experience, Brian has designed the digital strategy and marketing infrastructure for a number of businesses, including his own technology consulting company, Conversion Sciences. He built his company to transform the Internet from a giant digital-brochure stand to a place where people find the answers they seek. His clients use online strategies to engage their visitors and grow their businesses. Brian has created a series of Web strategy workshops and authors the Conversion Scientist blog. Brian works from Austin, Texas, a place where life and the Internet are hopelessly intertwined.

RECENT ARTICLES BY BRIAN MASSEY

14 Email Subject Line Hacks

Mar 14, 2012 - Lessons from the SXSW catalogue. Comments

Ode to the Big Red Button

Feb 14, 2012 - Let's rejoice in a persuasive gift that brightens any landing page, and has started so many new relationships between a visitor and a business. Comments

Translating 'Lorem Ipsum': This Site Is in Trouble

Jan 18, 2012 - If you want a sign that your conversion rate and budget are in trouble well before your site has launched, keep an eye out for "Loren Ipsum" design. Comments

11 Ways to Deal Yourself a Better Online Marketing Hand

Dec 21, 2011 - Like playing a game of poker, tackling new disciplines in online marketing takes time and skill. Get a jump start now for next year. Comments

Groupon: Is It the Deals or the Copy?

Nov 23, 2011 - Groupon wasn't the first deals business, so what is fueling its success? Is it the deals, or the way it sells the deals? Comments

Online Service Uses Email to Convert Triers Into Buyers

Oct 26, 2011 - Are you offering consumers ways to engage with your service in your emails like one startup has? Comments

How to Use Advanced Segments and Custom Reports in Google Analytics [Video]

Sep 28, 2011 - How to slice up your visitors to understand their buying habits based on two predictive metrics. Comments

The Backward Landing Page

Aug 31, 2011 - Instead of starting with a template, start your landing page from the call to action and build it backwards. Comments

The Instant Curated E-Newsletter That Your Prospects Will Love

Aug 3, 2011 - Four steps to an easy way to stay in front of your audience and take the place in their mind as the thought leader in your space. Comments

Agile Marketing: Introducing the Book of Swagger

Jul 6, 2011 - A tool that helps marketers turn their results into stories that connect with others in their organization. Final part of a three-part series. Comments

4 Tools of the Agile Marketer

Jun 8, 2011 - How to empower the mid-level manager. Second in a three-part series. Comments

Agile Marketing: The 'Flop'

May 11, 2011 - Understanding the new movements required in an online marketing organization, with the help of a high jumper and an agile marketer. Part one in a three... Comments

Getting a Reaction From Online Video

Apr 13, 2011 - The science of online video that generates leads and sales. Comments

The How, What, and Why of Testing for Agile Marketers

Mar 16, 2011 - Testing is the single most important skill you'll develop as an agile marketer, and the act of setting up a simple test requires you to increase your... Comments

The Geology of a Content Marketing Strategy

Feb 16, 2011 - What do blogs and volcanoes have in common? More than you might expect. Comments

A Day in the Life of an Agile Marketer

Jan 4, 2011 - How agile principles can be applied to a marketing organization. Comments

Trapped in the Flux of Behavioral Marketing

Dec 8, 2010 - Advertisers, publishers, and prospects are pitched in the flux generated by the two poles of the do-not-track debate. Comments

Confessions From the Digital New World

Nov 10, 2010 - A look at the issues that created the great ocean between the digital world and the print world, as well as a look at those places where we have natural... Comments

How Behavior Marketing Makes Advertisers Less and More Creative

Oct 13, 2010 - New tools may be the mind-expanding drug that resurfaces the creative marketer in us. Comments

The Content-Side Platform

Sep 15, 2010 - The advertising side isn't complex enough for publishers. Comments

Advertising in an Attention-Managed Society

Aug 18, 2010 - Attention management is not something that people think about, but it is what we do when we curate places like our inbox, social news streams, and RSS... Comments

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