Davis Brewer

Davis Brewer

Davis Brewer is lead strategist of emerging channels for Spark Communications. As the lead strategist, Davis manages the robust expansion of all Spark client activity in the digital advertising space.

He acts as a client resource for the agency's digital futures practice, providing insights and analytics as well as risk management, for the latest emerging advertising opportunities in the digital media space. In this dual role, he continues to oversee his existing list of forward-thinking clients.

Davis began his career at an online advertising agency in San Francisco at the height of the dot-com boom. He quickly became a successful agent in the digital commerce arena after moving back to Chicago, armed with the unique perspective of a bubble-burst veteran.

A pioneer of behavioral targeting online, Davis was named a 2006 Rising Star in "DiversityBusiness" magazine. He received his degree in English from Dartmouth College.

RECENT ARTICLES BY DAVIS BREWER

Mobile Prophecies

Dec 23, 2010 - Four predictions of what will happen in the mobile device landscape in 2011. Comments

Always Connected

Sep 30, 2010 - In the permanently connected world, your marketing plans need to also be permanently connected. Comments

The Golden Child of Smartphones?

Aug 5, 2010 - Apple has succeeded because of its appeal to consumers. What happens when the consumers get angry? Comments

Paper Thrives as a Mobile Medium

Nov 12, 2009 - Consumers love old-fashioned paper coupons. Here are some tips for mobile marketers to work with, and around that fact. Comments

Connecting Brands and Women on Mobile Devices

Sep 17, 2009 - While men are more likely to use smartphones than women, there are still ways that mobile marketers can reach women on the go. Here are three approaches... Comments

Marketing Mobile Apps

Aug 20, 2009 - You've decided a mobile application is the way to go. Now you have to cut through the noise. Comments

Keeping the Mobile Momentum

Jul 23, 2009 - Times are tough. That makes mobile marketing more important than ever. Comments

Partnering With Mobile Ad Networks

Jun 25, 2009 - Mobile ad networks offer advantages absent in online ad networks. Comments

Mobile Brings Value to Traditional Channels

May 14, 2009 - Adding a mobile component can bring two attributes consumers and advertisers love to the traditional table: interactivity and accountability. Comments

Mobile Missing From the Upfront

Apr 30, 2009 - At upfront meetings, digital is being given only lip-service this year and mobile is completely overlooked. But that shouldn't be the case. Comments

What's the Haps on Mobile Apps?

Apr 2, 2009 - The popularity of Apple iPhone applications has brand marketers asking whether they should offer one too. Three factors to consider before taking the... Comments

Who Owns Mobile Marketing Strategies?

Mar 5, 2009 - Partnerships between mobile-focused specialty agencies and consumer-focused full-service agencies are inevitable. Here's why. Comments

Mobile Advertising: The Super Bowl's Big Loser

Feb 5, 2009 - Like Cardinals fans, mobile marketers will have to wait until next year to win the big game. Comments

The iPhone: So Easy a Three Year Old Can Use It

Jan 8, 2009 - Three tips for marketers on how to deal with this popular mobile Web platform. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Tier 1 Support Specialist
      Tier 1 Support Specialist (Agora Inc.) - BaltimoreThis position requires a highly motivated and multifaceted individual to contribute to and be...
    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...