Eric Bader

Eric Bader

President

Brand In Hand

Eric Bader is a partner in BrandInHand, a full-service mobile marketing and media company that serves global brand marketers, partners with agencies, and assists emerging media companies. BrandInHand's clients span the consumer goods, financial services, technology, and retail industries.

Prior to forming BrandInHand, Bader served as managing director of digital at MediaVest Worldwide. A new media veteran, he was formerly the head of online enterprises at CSTV Networks (now CBSSports) and, prior to that, executive director of interactive marketing at Ogilvy.

RECENT ARTICLES BY ERIC BADER

Picking the Right Mobile Tactics

Feb 18, 2010 - What kind of mobile marketing should you do? Here's a look at four tactics. Comments

Sizing up Apple's and Google's Mobile Moves

Jan 8, 2010 - Two tech giants will automate, codify, and grow a marketplace of ad opportunities. Here's how. Comments

Common Mobile Marketing Questions

Dec 24, 2009 - Marketers are hungry for information on how to use mobile marketing. Here are a few FAQs and their answers. Comments

Mobile Apps Wish List

Oct 29, 2009 - Industrious entrepreneurs are developing fun, ingenious, and supremely useful mobile applications. Here are three ideas from the author's wish list. Comments

Mobile Is Calling for Better Creative

Oct 1, 2009 - The practice of recycling creative assets in mobile advertising must end. Some pioneers are taking the initiative. Comments

Three Ways to Convert the Mobile Marketing Laggards

Sep 3, 2009 - Not sure where to start with mobile marketing? Consider these three approaches. Comments

Do I Need an App or a Mobile Web Site?

Aug 6, 2009 - Tips on deciding whether you should build a mobile Web site or an iPhone app to promote your brand. Comments

Mobile Marketing: It's Never Too Early to Start

Jun 11, 2009 - Mobile enables brands to engage with consumers where other channels cannot. But that first requires some planning. Comments

Beyond Mobile Advertising

May 28, 2009 - Mobile marketing is far more than advertising. Five dimensions to bring to your mobile plan. Comments

An Open Letter to Luddites

Apr 16, 2009 - If you're a senior marketing executive who thinks emerging media is for kids, you're doing consumers a disservice. Comments

Five Things About Mobile You Should Consider

Mar 19, 2009 - Mobile marketing is about mobile consumers, not devices. Consider these factors. Comments

Stealing Funds From Weak Channels

Feb 19, 2009 - Three places to scrape up funds for mobile marketing campaigns. Comments

Driving Mobile With Full Visibility

Jan 22, 2009 - Mobile is as much an out-of-home, print, radio, direct, and promotions medium as it is a digital one. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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