ClickZ

ClickZ

Articles written by ClickZ's staff.

Profile

RECENT ARTICLES BY CLICKZ

real-time-bidding-1

Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

Apr 10, 2014 - Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency... Comments

risk-versus-reward

The Importance of Risk Communication for Search Marketers

Apr 7, 2014 - When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Comments

Concept image of building trust

How Trust Signals Can Double Your Conversions

Mar 28, 2014 - In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing... Comments

big-data-world

Sponsored Article: Smart Data in the Big Data Era

Mar 28, 2014 - Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The technologies... Comments

Google Hummingbird

The New SEO: How to Create Hummingbird-Friendly Content

Mar 27, 2014 - Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Comments

tangled

Enterprise Brands Need a Search Center of Excellence

Mar 27, 2014 - A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inconsistent... Comments

ppc-fundamentals

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice... Comments

social-proof

5 Ways to Drive Conversions Through Social Proof

Mar 26, 2014 - Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social proof... Comments

online-video

#CZLNY Preview: Engaging Customers With Interactive Video

Mar 20, 2014 - ClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time... Comments

beal-andy

Reputation Monitoring & Management Tips With ClickZ Live New York Keynote, Andy Beal

Jan 22, 2014 - Andy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Comments

christmas-xmas

Happy Holidays from ClickZ!

Dec 24, 2013 - As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you... Comments

vindico-200x67

Sponsored Article: Game on- Turning the Lights on With Viewability

Dec 4, 2013 - Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players... Comments

vindico-200x67

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

Nov 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as... Comments

adtricity

Sponsored Article: The Case of the Disappearing Video Ad

Nov 12, 2013 - Vindico says video publishers may be playing hide-and-seek with your ads. Comments

adobeclickz2012survey

56% Plan to Use Social Media Analytics in 2012

Dec 24, 2012 - Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Comments

ron-jones

In Memoriam: ClickZ Contributor Ron Jones

Jul 10, 2012 - Marketing colleagues commemorate the life of ClickZ Experts columnist Ron Jones. Comments

ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012

May 29, 2012 - Enter to win a free iPad, free passes to SES San Francisco. Comments

zynga

Zynga's Ad Revenue Climbs to $28.2M, up 117%

Apr 27, 2012 - Social game developer sees total revenue reach $320.1M during Q1 2012. Comments

Marketo Acquires Crowd Factory

Apr 18, 2012 - Marketing automation company acquires developer of social campaign management tool. Comments

clickz-square-logo

ClickZ Promotes Kate Kaye, Christopher Heine

Apr 12, 2012 - Journalists named to new roles covering digital marketing and advertising. Comments

lovesexhatecondoms

Condom Maker Promotes… Sex

Feb 16, 2012 - LifeStyles' new campaign, "This Changes Everything," features attractive models online, offline, and in person. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...