RECENT ARTICLES BY CLICKZ

sales-associate

Know More, Sell More - It's That Simple

Jun 4, 2014 - According to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who... Comments

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Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

Apr 10, 2014 - Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency... Comments

risk-versus-reward

The Importance of Risk Communication for Search Marketers

Apr 7, 2014 - When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Comments

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How Trust Signals Can Double Your Conversions

Mar 28, 2014 - In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing... Comments

big-data-world

Sponsored Article: Smart Data in the Big Data Era

Mar 28, 2014 - Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The technologies... Comments

Google Hummingbird

The New SEO: How to Create Hummingbird-Friendly Content

Mar 27, 2014 - Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Comments

tangled

Enterprise Brands Need a Search Center of Excellence

Mar 27, 2014 - A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inconsistent... Comments

ppc-fundamentals

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice... Comments

social-proof

5 Ways to Drive Conversions Through Social Proof

Mar 26, 2014 - Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social proof... Comments

online-video

#CZLNY Preview: Engaging Customers With Interactive Video

Mar 20, 2014 - ClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time... Comments

beal-andy

Reputation Monitoring & Management Tips With ClickZ Live New York Keynote, Andy Beal

Jan 22, 2014 - Andy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Comments

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Happy Holidays from ClickZ!

Dec 24, 2013 - As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you... Comments

vindico-200x67

Sponsored Article: Game on- Turning the Lights on With Viewability

Dec 4, 2013 - Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players... Comments

vindico-200x67

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

Nov 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as... Comments

adtricity

Sponsored Article: The Case of the Disappearing Video Ad

Nov 12, 2013 - Vindico says video publishers may be playing hide-and-seek with your ads. Comments

adobeclickz2012survey

56% Plan to Use Social Media Analytics in 2012

Dec 24, 2012 - Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Comments

ron-jones

In Memoriam: ClickZ Contributor Ron Jones

Jul 10, 2012 - Marketing colleagues commemorate the life of ClickZ Experts columnist Ron Jones. Comments

ClickZ/Google Analytics Survey: Mobile Marketing & Apps 2012

May 29, 2012 - Enter to win a free iPad, free passes to SES San Francisco. Comments

zynga

Zynga's Ad Revenue Climbs to $28.2M, up 117%

Apr 27, 2012 - Social game developer sees total revenue reach $320.1M during Q1 2012. Comments

Marketo Acquires Crowd Factory

Apr 18, 2012 - Marketing automation company acquires developer of social campaign management tool. Comments

clickz-square-logo

ClickZ Promotes Kate Kaye, Christopher Heine

Apr 12, 2012 - Journalists named to new roles covering digital marketing and advertising. Comments

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