RECENT ARTICLES BY CLICKZ

blockbuster-storytelling

Storytelling for Brands: How Blockbuster Should I Be?

Aug 28, 2014 - Storytelling is an extremely important aspect of content marketing. This piece from ClickZ Training looks at what makes a good brand story and what... Comments

ClickZ Live Mobile App

ClickZ Live Demonstrates Feverish Pace of Digital Marketing

Aug 19, 2014 - A look back at last week's ClickZ Live San Francisco and one of its key takeaways: proper collaboration between human and machine is the key to many... Comments

forefront-digital-change

What Pushes Marketing Toward the Forefront of Digital Change?

Aug 12, 2014 - This second piece from ClickZ Training takes a look at some of the factors that are pushing marketing toward the forefront of digital change in organizations... Comments

Audience Targeting

How to Capture Your Audience With Online Branding

Aug 3, 2014 - As the digital environment in Asia continues to develop, competition will increase and new advertising formats will emerge. Brands need to carefully... Comments

customer-review

Online Reviews – Even the Bad Ones Are Good for Brands

Jul 30, 2014 - For all its convenience, online shopping comes with one major drawback: uncertainty. The consumer’s inability to try on an item or sit on a couch can... Comments

business-transformation

Marketers Must Understand Digital Transformation In a Modern World

Jul 24, 2014 - Marketers need to be on the forefront of the digital revolution, or else they risk becoming expendable and irrelevant in their industry. Comments

sales-associate

Know More, Sell More - It's That Simple

Jun 4, 2014 - According to a new study, sales associates who have completed several online trainings to become experts in their products sell more than those who... Comments

real-time-bidding-1

Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

Apr 10, 2014 - Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency... Comments

risk-versus-reward

The Importance of Risk Communication for Search Marketers

Apr 7, 2014 - When you rely on search to drive conversions, it's important to convey to your clients to expect the unexpected, both the good and the bad. Comments

Concept image of building trust

How Trust Signals Can Double Your Conversions

Mar 28, 2014 - In addition to friends and review sites, other factors, such as bloggers, forums, and website information, all play an important role in influencing... Comments

big-data-world

Sponsored Article: Smart Data in the Big Data Era

Mar 28, 2014 - Smart Data means digging from the Big Data to find those that are valuable and to refine them for key insights in business decision-making. The technologies... Comments

Google Hummingbird

The New SEO: How to Create Hummingbird-Friendly Content

Mar 27, 2014 - Google's new Hummingbird algorithm is changing the rules for SEO, and smart content - rather than basic signals - boosts search rankings. Comments

tangled

Enterprise Brands Need a Search Center of Excellence

Mar 27, 2014 - A search center of excellence can help with a daunting landscape of challenges, including internal stakeholders who want on-demand visibility and inconsistent... Comments

PPC

Retail PPC: 3 Key Considerations When Choosing a Supplier for Automating Product PPC Adverts

Mar 26, 2014 - In order to select the right pay-per-click (PPC) automation partner, there are some critical success factors to consider before making your choice... Comments

social-proof

5 Ways to Drive Conversions Through Social Proof

Mar 26, 2014 - Consumers want authentic, valid reasons to choose you, not from you but from other like-minded consumers whom they feel they can trust, or "social proof... Comments

online-video

#CZLNY Preview: Engaging Customers With Interactive Video

Mar 20, 2014 - ClickZ Live New York speakers will discuss the results of a successful Maybelline video campaign. This included deeper brand engagement, longer time... Comments

beal-andy

Reputation Monitoring & Management Tips With ClickZ Live New York Keynote, Andy Beal

Jan 22, 2014 - Andy Beal, chief executive of Trackur.com gives us some quick thoughts as to his views on reputation management for marketers. Comments

christmas-xmas

Happy Holidays from ClickZ!

Dec 24, 2013 - As the year draws to a close, we’re all thinking about family, friends, and winding down for the holidays. And as usual, we here at ClickZ wish you... Comments

vindico-200x67

Sponsored Article: Game on- Turning the Lights on With Viewability

Dec 4, 2013 - Imagine a big important football game. Imagine the match-up takes place in a huge stadium. Like any big game, there is a lot at stake for the players... Comments

vindico-200x67

Sponsored Article: Online Video Advertising - Entering Our Teenage Years

Nov 20, 2013 - The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as... Comments

adtricity

Sponsored Article: The Case of the Disappearing Video Ad

Nov 12, 2013 - Vindico says video publishers may be playing hide-and-seek with your ads. Comments

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