RECENT ARTICLES BY AARON KAHLOW

Success

The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

Aug 22, 2014 - By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return... Comments

facebook-automation

A Very Short Guide to How to Get Your Content Seen on Facebook

Jul 25, 2014 - A quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketing... Comments

content

Study Finds Marketers Can't Measure Business Value of Content Marketing

Jul 18, 2014 - A new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their... Comments

digital-iq

The State of Digital…From the IQ Perspective

Jun 27, 2014 - Although people are becoming more and more conversant in digital, their actual, usable digital knowledge is declining. Here are five categories of people... Comments

canneslions

Ad Creative vs. Digital Analytics…Yes We Cannes!

Jun 18, 2014 - A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Comments

canneslions

Do Agencies Have the Right Digital Talent? Cannes Says Yes, New Study Says Not Yet

Jun 12, 2014 - A new study finds that many large advertising and creative agencies are missing the mark when it comes to digital talent. Comments

personas

Know Nothing, Share Everything: The Sad but Useful State of Social Media Psychology

May 30, 2014 - How to grasp the seven personas of social sharing to improve your tweets, posts, and content marketing social strategy. Comments

you-re-fired

Breaking Bad…Advertising by Firing the Terrible

May 2, 2014 - Why every major agency senior media buyer needs be fired. Comments

priority-rubber-stamp

#CZLNY: The Digital Priority List - A Short Guide to ClickZ Live and Your Digital Life

Apr 1, 2014 - It's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to... Comments

asiapacific

What the Digital World Can Learn From China and APAC

Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn... Comments

agency-photo

What’s Wrong with the Agency…Digitally

Feb 7, 2014 - A look at agencies' fundamental challenges with digital competency and talent management, plus three top tips to right the ship and fix it. Comments

shutterstock-133449011

2014 Digital Marketing Winners & Losers

Jan 13, 2014 - These 5 key factors will separate those that make big gains in their digital & social media marketing efforts from those that will not in the pivotal... Comments

blueprint

The Blueprint for a Real Content Marketing Plan

Jan 6, 2014 - Aaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014. Comments

bad-email

Lack of Jobs Is Not the Problem, We Have a Shortage of Skills

Aug 15, 2013 - And it's about time we did something about it as an industry. Comments

grad-cap

The Class of 2013 and What's Wrong With the Greatest Nation

Jun 12, 2013 - There are plenty of jobs here in the digital marketing industry, but no college graduates with any real skills. Comments

big-boy

It's Time to Put on the 'Big Boy' Pants in Social Media Marketing

May 24, 2013 - Why so many fail and the three "A's" of mature social strategies to succeed today. Comments

Data Geek or Creative Genius?

Jul 28, 2011 - Understand the big picture, unify your team, and talk to all elements, and soon you'll be the senior VP of marketing. Comments

Career Advice for Millennials and Their Managers

Jun 3, 2011 - Bonus: A translation guide. Comments

3 Questions for Career Path Nirvana

Apr 6, 2011 - Not energized by your job? It's time to stop making donuts. Comments

Becoming the Digital Decision Maker

Mar 10, 2011 - How to gain, improve, and be fulfilled in online marketing careers. Comments

It May Feel Like 1999, But It's More Like 1889

Jan 27, 2011 - It's time to follow in the footsteps of the American settlers of the West and take and harvest a good piece of property before someone else grabs it. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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