RECENT ARTICLES BY AARON KAHLOW

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5 Reasons for Agency Decay

May 4, 2015 - A look at why we may lose deals, talent, and our very own soul after years of being in the agency world. Comments

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Final Warning: Big Data & Programmatic Are No Longer Optional

Apr 9, 2015 - Marketers can no longer ignore the importance of programmatic advertising - it's time to incorporate them into your marketing strategies. Comments

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5 Reasons Why No One Likes You Anymore…on Facebook

Mar 6, 2015 - The rules of Facebook marketing have changed and many of us need to adjust our strategies if we want to succeed on the platform. Comments

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Use Digital Marketing to Boost Your Digital Coaching

Feb 6, 2015 - Digital coaching is on the rise, but you need to employ these content marketing techniques in order to stand out from the pack. Comments

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The Real Marketers Shift From Social Media to Content Marketing

Nov 14, 2014 - Instead of starting with a social media strategy, smart marketers must first think about great content and then think about how to fit it into their... Comments

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How to Use Twitter for Business

Oct 17, 2014 - A look at why some tweets catch on and why some business are killing it using Twitter. Comments

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The 7 Essential Digital Planning Ideas for Breakthrough Results in 2015

Sep 25, 2014 - If you focus on these seven planning ideas, you will be on your way to ensuring successful digital campaigns. Comments

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The Trifecta of Digital Ad Success: Direct Response, Big Data, and Mobile

Aug 22, 2014 - By utilizing mobile direct response ads driven by big data, marketers can take advantage of a valuable trend and significantly increase their return... Comments

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A Very Short Guide to How to Get Your Content Seen on Facebook

Jul 25, 2014 - A quick look at how to demystify the Facebook reach and ranking process, with simple tips for marketers to put into action with their content marketing... Comments

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Study Finds Marketers Can't Measure Business Value of Content Marketing

Jul 18, 2014 - A new study shows marketers can't tie business value back to their content marketing tactics. So how can marketers better measure the success of their... Comments

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The State of Digital…From the IQ Perspective

Jun 27, 2014 - Although people are becoming more and more conversant in digital, their actual, usable digital knowledge is declining. Here are five categories of people... Comments

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Ad Creative vs. Digital Analytics…Yes We Cannes!

Jun 18, 2014 - A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Comments

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Do Agencies Have the Right Digital Talent? Cannes Says Yes, New Study Says Not Yet

Jun 12, 2014 - A new study finds that many large advertising and creative agencies are missing the mark when it comes to digital talent. Comments

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Know Nothing, Share Everything: The Sad but Useful State of Social Media Psychology

May 30, 2014 - How to grasp the seven personas of social sharing to improve your tweets, posts, and content marketing social strategy. Comments

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Breaking Bad…Advertising by Firing the Terrible

May 2, 2014 - Why every major agency senior media buyer needs be fired. Comments

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#CZLNY: The Digital Priority List - A Short Guide to ClickZ Live and Your Digital Life

Apr 1, 2014 - It's important to keep your digital marketing priorities in check. Here's a look at some things to focus on in the coming year, and which sessions to... Comments

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What the Digital World Can Learn From China and APAC

Mar 7, 2014 - China, Asia, and now what we call APAC have been ahead of the game throughout history and still are in so many big ways in digital. So, let us learn... Comments

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What’s Wrong with the Agency…Digitally

Feb 7, 2014 - A look at agencies' fundamental challenges with digital competency and talent management, plus three top tips to right the ship and fix it. Comments

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2014 Digital Marketing Winners & Losers

Jan 13, 2014 - These 5 key factors will separate those that make big gains in their digital & social media marketing efforts from those that will not in the pivotal... Comments

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The Blueprint for a Real Content Marketing Plan

Jan 6, 2014 - Aaron Kahlow shares his cliff notes, down and dirty version of a content marketing blueprint, with everything important for content marketing in 2014. Comments

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Lack of Jobs Is Not the Problem, We Have a Shortage of Skills

Aug 15, 2013 - And it's about time we did something about it as an industry. Comments

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