Ed Henrich

Ed Henrich

SVP, Professional Services

Responsys

Ed Henrich is vice president of professional services for Responsys, leading the company's creative, campaign development, strategy, and analytics teams to produce award-winning and profitable client e-mail marketing programs. Ed is a pioneer in the e-mail marketing industry, having joined Post Communications (now Yesmail) in 1997 when it was a five-person startup. For eight years, he was the company's vice president of client services, then president. Before that, Ed was a venture capitalist at Internet Capital Group and a senior consultant with McKinsey & Company. A former Fulbright Scholar to Australia in Control Systems Engineering, Ed holds a PhD and an MS from UCLA and a BS from Drexel University. Follow him at his blog, LinkedIn, or Facebook.

RECENT ARTICLES BY ED HENRICH

Hotmail Active Views Revives E-mail Innovation in 2011

Jan 6, 2011 - Use dynamic content to keep e-mail messages up to date when the recipient opens it. Comments

Marketers Unsubscribe Practices: Good, but not Great

Nov 11, 2010 - E-mail marketers are missing out on opportunities to retain, reengage, or learn from dissatisfied subscribers. Are you? Comments

Death of Forward-to-a-Friend

Oct 14, 2010 - Inviting subscribers to share content with their friends and family in their trusted social networks is far more powerful than using forward-to-a-friend... Comments

E-mail Testing Inspiration

Sep 16, 2010 - Finding inspiration from Alice in Wonderland, Dumbledore, and others to embrace a testing mind-set. Comments

E-mail: Make It the Linchpin of Your Digital Holiday Planning

Aug 19, 2010 - It’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and start... Comments

The Inbox 2012: Surf the Wave

Jul 22, 2010 - E-mail marketers need to learn that they can control themselves, but they can't control the wave of change. Comments

Mobile and E-mail - Marketing on the Move

May 27, 2010 - SMS marketing has proved its worth, capturing e-mail addresses, optimizing delivery notifications, and receiving receipts on the go. Comments

The Coming Cross-Channel Confusion

Apr 29, 2010 - Cross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier. Comments

Including E-mail in the Attribution Equation

Mar 18, 2010 - Analyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe. Comments

Diagnosing a Common E-mail Malady: 'Revenue Failure'

Mar 4, 2010 - Create a "revenue tree" to build up strengths and identify weaknesses in your e-mail marketing program. Comments

2010 Trends: The E-mail Marketer's Perspective

Jan 7, 2010 - This may be the year when everything changes. A look at what might happen to e-mail, mobile, and social channels in 2010. Comments

Quick Fixes for Your Holiday E-Mail Program

Dec 10, 2009 - Polish up your e-mail marketing campaigns in time for the holiday season. Comments

Easy Steps for Improving E-mail Communications

Nov 12, 2009 - Ten creative tweaks to tune up your holiday e-mail program and get better reach for your messages. Comments

Twitter for E-mail Marketers

Oct 15, 2009 - Six tips for integrating Twitter and e-mail marketing initiatives. Comments

Segmentation Strategy: The Welcome E-Mail Series

Aug 20, 2009 - Build on information and processes already in place to lift your e-mail program's performance. Five tips to get you started. Comments

Tune Up Your Holiday E-mail Planning Now

Jul 23, 2009 - A checklist to help you get ready now for the end-of-year holiday season. Comments

To-Do List for Facebook and E-Mail Integration

Jun 25, 2009 - Five ways e-mail marketers can tap Facebook to improve online marketing performance. Comments

Adopting an E-mail Program Improvement

May 28, 2009 - How a total makeover or a room-by-room improvement can bring in more revenue. Comments

Creating a Good E-Mail Marketing Strategy

Apr 30, 2009 - Five areas are where e-mail marketers often get stymied and how to get moving. Comments

Top 10 Triggered E-mail Programs to Build Relevance

Apr 2, 2009 - Examples of trigger-based e-mail programs and the benefits they deliver for clients. Comments

Segmentation: Yes, You Can!

Mar 5, 2009 - Tips for overcoming three barriers to delivering segmented e-mail marketing campaigns. Comments

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