Elizabeth Gardner

RECENT ARTICLES BY ELIZABETH GARDNER

Pharma Search Ads Plummeted After FDA Warnings

Oct 2, 2009 - ComScore finds ad exposures fell 84 percent following a regulatory crackdown. Comments

Pharma Giants Shift Tactics in Wake of FDA Crackdown on Search

Aug 6, 2009 - Warning letters in April have reshaped how drug companies reach people online. Comments

Dotomi Rolls Out Multivariate Testing for Display Ads

Jul 29, 2009 - Methodology determines which ads ultimately work best -- not to make users click, but to persuade them to buy. Comments

ICANN Changes Could Lead to Brand-Specific Domains

Jul 21, 2009 - Will .com and .net be followed by .toyota and .pepsi? Comments

Growing Health Network Launches New Tools, Ad Vehicles

Apr 27, 2009 - Healthline rolls out semantic search and ad targeting capabilities. Comments

FDA Warning Could Put Pharma Giants Off Search Marketing

Apr 9, 2009 - Agency sent letters to 14 pharma companies, warning them more disclosure is needed in search ads. Comments

Spam Bounces Back After Takedown

Apr 1, 2009 - The shutdown of McColo Corp. last year reduced spam by about 75 percent, but Postini says it's coming back. Comments

Hotelier Cultivates Web Community With An Eye Toward CRM

Mar 12, 2009 - InterContinental Hotels develops new destination where frequent travelers and guests can rub virtual elbows and get their questions answered. Comments

Departure of RNC's Top Web Strategist Worries Conservatives

Mar 10, 2009 - Cyber Strategist Cyrus Krohn resigned last week, to the dismay of many in the party. Comments

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