John Gaffney

RECENT ARTICLES BY JOHN GAFFNEY

Online Auto Spending Surpasses Dealer Expectations

Nov 13, 2009 - Borrell finds online is leading driver of dealer foot traffic, contributing value far beyond what dealers themselves believe. Comments

Pharma Brands and Social Sites Fall Prey to Fraud

Sep 28, 2009 - The economic hardships of the past year have put a harsh light on the dark side of Internet marketing, according to a study released today by MarkMonitor... Comments

Dynamic Logic Says Bigger Can Be Better After All

Aug 20, 2009 - News reports have focused on a study's disappointing results for large ad units, but size isn't really the point. Comments

Adify Reports Rising CPMs in Some Categories

Aug 19, 2009 - Median CPMs remained flat, but real estate and news/entertainment verticals have seen price increases. Comments

Hothand Aims for Phi Kappa Mobile

Aug 14, 2009 - Ad-supported mobile startup is building relationships with a growing network of colleges and universities. Comments

GM Experiment with eBay Has Data in the Details

Aug 10, 2009 - Arrangement lets GM sell online without bypassing its 220 California-based dealers. Comments

CheapTweet Aims to Connect Retailers With Deal-Hungry Twitter Users

Aug 7, 2009 - Best Buy and VacationRentals.com are among advertisers using a new service to promote real-time sales and specials. Comments

Kayak Maker Finds Value in Uncharted Social Waters

Jun 24, 2009 - Confluence is so sure of its expert customer base that the company created its own social networks, when more careful competitors have opted for the... Comments

New Yahoo Display Tool May Compete with Newspaper Partners

Jun 23, 2009 - New DIY display tools launched by Yahoo and Google could add insult to already injured newspaper publishers. Comments

As Vote Looms on North Carolina Affiliate Tax, Amazon Warns Partners

Jun 18, 2009 - If budget bill passes, North Carolina will be the second state after New York to tax affiliate sales. Comments

Social Marketing's Likely End Game: Customer Service

Jun 18, 2009 - While still rudimentary, companies' use of social platforms for CRM is beginning to take shape. Comments

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