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Lisa Lacy

Senior Staff Writer, ClickZ

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

RECENT ARTICLES BY LISA LACY

kfc-ate-the-bones

KFC Solicits 'Ate the Bones' Reactions

May 7, 2013 - KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Comments

toppings-2

Live From Salt Lake City, It's Domino's Pizza

May 6, 2013 - The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Comments

audi-iron-man

Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

May 3, 2013 - Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Comments

moe-s

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

May 3, 2013 - #CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Comments

coke-ahh-2

Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

May 2, 2013 - The initiative includes 61 separate URLs. Comments

mindmixer

MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt

May 1, 2013 - Proceeds will be used for product enhancements and growth, respectively. Comments

bareminerals-gobare

BareMinerals Asks Women to #GoBare

Apr 30, 2013 - The campaign invites women to tweet their secret indulgences. Comments

cmn-50-000-smiles-post-chicos

Chico's Card Generator Sends Smiles to Children's Hospitals

Apr 29, 2013 - Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Comments

wheel-of-levy

Pepsi Next Launches Wheel of Levy to Seduce America

Apr 26, 2013 - The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Comments

richard-the-cat

Home Depot's Richard the Cat Mocks How-To Helpless Humans

Apr 25, 2013 - The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Comments

comedy-central-comedyfest

Comedy Central's #ComedyFest Aims for Twitter's Funny Bone

Apr 25, 2013 - The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and... Comments

capn-crunch

Cap'n Crunch Teases Late-Night Online Talk Show

Apr 24, 2013 - Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk... Comments

gentleman-jack

Jack Daniel's Creates Order of Gentlemen for Like-Minded Consumers

Apr 23, 2013 - So far, the campaign features a microsite and Facebook content, as well as a teaser video. Comments

velveeta

Velveeta Calls on Guys to Be Like That Guy They Know

Apr 22, 2013 - The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells... Comments

dr-pepper-be-the-next-1

Dr Pepper Calls for Videos From One-of-a-Kind Fans

Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments

spruce-hill-graphic

Visit Philly Lets Locals Create Content

Apr 18, 2013 - The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Comments

kool-aid-man

Kool-Aid Man Makeover Stirs Up Digital Content

Apr 17, 2013 - Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Comments

gerber-giveaway

Gerber Celebrates 85 Years With Facebook Party

Apr 17, 2013 - The promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Comments

murphy-oil

Wood Cleaner Advocates Forest Preservation Via Pinterest

Apr 16, 2013 - Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Comments

tuba-v3

SlimFast Embraces Racier Persona

Apr 15, 2013 - The weight loss brand's new campaign, Get What You Really Want, targets women with humor. Comments

my-moment-homepage-pm

USA Network Launching Social Platform to Accompany Reality Show

Apr 12, 2013 - The platform is meant to mirror the experience of the new show, The Moment, and to provide a path to career and/or goal fulfillment. Comments

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