Lisa Lacy
Senior Staff Writer, ClickZ
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
RECENT ARTICLES BY LISA LACY
Oct 4, 2013 -
Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park.
Oct 3, 2013 -
Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub.
Oct 2, 2013 -
A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views.
Oct 2, 2013 -
Kleenex says Achoo allows consumers to better prepare for cold and flu season.
Oct 1, 2013 -
The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently...
Sep 30, 2013 -
The online resources include curated content, images, videos and features on so-called cashless pioneers.
Sep 27, 2013 -
The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials.
Sep 26, 2013 -
Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers...
Sep 25, 2013 -
Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating...
Sep 24, 2013 -
The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says.
Sep 23, 2013 -
With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans.
Sep 20, 2013 -
Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation...
Sep 19, 2013 -
Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series.
Sep 18, 2013 -
The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut.
Sep 17, 2013 -
The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products.
Sep 16, 2013 -
Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows.
Sep 13, 2013 -
Working with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign...
Sep 12, 2013 -
The challenge asked designers to create dresses from inedible items found at Subway restaurants.
Sep 12, 2013 -
The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content...
Sep 11, 2013 -
The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets.
Sep 10, 2013 -
The show, Hello Ross, incorporated YouTube footage, tweets, live chats, and hashtags in its premiere on September 6.