Marketing News & Expert Advice
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Lisa Lacy
Senior Staff Writer, ClickZ
Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.
RECENT ARTICLES BY LISA LACY
Domino's Upcycles Old Logo With Artists on Pinterest
Jun 18, 2013 - The Pinterest campaign features the work of artists who have used branded materials from the pizza chain. Comments
KFC Solicits 'Ate the Bones' Reactions
May 7, 2013 - KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Comments
Live From Salt Lake City, It's Domino's Pizza
May 6, 2013 - The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Comments
Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo
May 3, 2013 - Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Comments
Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill
May 3, 2013 - #CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Comments
Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content
May 2, 2013 - The initiative includes 61 separate URLs. Comments
MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt
May 1, 2013 - Proceeds will be used for product enhancements and growth, respectively. Comments
BareMinerals Asks Women to #GoBare
Apr 30, 2013 - The campaign invites women to tweet their secret indulgences. Comments
Chico's Card Generator Sends Smiles to Children's Hospitals
Apr 29, 2013 - Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Comments
Pepsi Next Launches Wheel of Levy to Seduce America
Apr 26, 2013 - The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Comments
Home Depot's Richard the Cat Mocks How-To Helpless Humans
Apr 25, 2013 - The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Comments
Comedy Central's #ComedyFest Aims for Twitter's Funny Bone
Apr 25, 2013 - The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and... Comments
Cap'n Crunch Teases Late-Night Online Talk Show
Apr 24, 2013 - Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk... Comments
Jack Daniel's Creates Order of Gentlemen for Like-Minded Consumers
Apr 23, 2013 - So far, the campaign features a microsite and Facebook content, as well as a teaser video. Comments
Velveeta Calls on Guys to Be Like That Guy They Know
Apr 22, 2013 - The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells... Comments
Dr Pepper Calls for Videos From One-of-a-Kind Fans
Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments
Visit Philly Lets Locals Create Content
Apr 18, 2013 - The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Comments
Kool-Aid Man Makeover Stirs Up Digital Content
Apr 17, 2013 - Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Comments
Gerber Celebrates 85 Years With Facebook Party
Apr 17, 2013 - The promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Comments
Wood Cleaner Advocates Forest Preservation Via Pinterest
Apr 16, 2013 - Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Comments
SlimFast Embraces Racier Persona
Apr 15, 2013 - The weight loss brand's new campaign, Get What You Really Want, targets women with humor. Comments
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