Marketing News & Expert Advice

Lisa Lacy

Senior Staff Writer, ClickZ

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

RECENT ARTICLES BY LISA LACY

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Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’

Oct 4, 2013 - Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Comments

Fandango Literally Wants to Make Fans Scream

Oct 3, 2013 - Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Comments

Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones

Oct 2, 2013 - A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Comments

Achoo By Kleenex Helps Consumers Predict When They Might Get Sick

Oct 2, 2013 - Kleenex says Achoo allows consumers to better prepare for cold and flu season. Comments

Bojangles’ to Fans: #TailgateEverything

Oct 1, 2013 - The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently... Comments

MasterCard Revamps Online Newsroom, Blog

Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments

Blimpie Releases Its First App Aimed at Targeting Millennials

Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

Green Giant to Dieters: Go Ahead, Cheat with Vegetables

Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers... Comments

Stella Artois App Finds Bars Based on Mood

Sep 25, 2013 - Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating... Comments

Curalate Debuts Fanreel for Fan Images

Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

National Geographic Celebrates 125 Years with Photo Blog, Social Platform

Sep 23, 2013 - With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Comments

Nesquik’s #NationalBunny EarsDay Flops

Sep 20, 2013 - Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation... Comments

AARP Taps Star Trek's George Takei to Navigate YouTube Series

Sep 19, 2013 - Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Comments

Chipotle’s Scarecrow Advocates ‘Food with Integrity’

Sep 18, 2013 - The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Comments

#DunkinReplay Recreates Monday Night Football Action

Sep 17, 2013 - The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. Comments

NBC and Fox Lead the Way In TV Network Online Social Chatter

Sep 16, 2013 - Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Comments

Absolut Gets Artsy, Wants to 'Transform Today'

Sep 13, 2013 - Working with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign... Comments

Subway Goes High Fashion With #ProjectSubway

Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments

Downy Brings Out the #SoftSide of Life

Sep 12, 2013 - The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content... Comments