Lisa Lacy

Lisa Lacy

Senior Features Writer, Linkdex

In addition to ClickZ and Search Engine Watch, Lisa's work has appeared in The Huffington Post, The Luxury Spot, LearnVest,,, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.




Bing and Google Are Ready for Some Football

Sep 4, 2014 - As the 2014 NFL season kicks off, Bing is making predictions, which it has also enabled in Cortana, and Google is launching a football-themed GIF generator... Comments


Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments


Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

Aug 18, 2014 - The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the facilitator... Comments


Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

Aug 15, 2014 - The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Comments


Oreo Mini Delivery Thinks Small

Aug 13, 2014 - Oreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketing... Comments


Meow Mix Taps Nostalgia in Jingle Remix Effort

Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for... Comments


Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

Aug 6, 2014 - The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44... Comments


Champs Speaks to High School Athletes in 15-Second Instagram Snippets

Aug 4, 2014 - The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of... Comments


How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable... Comments


Tweet-a-Coke Seeks to Engage Movie-Going Teens

Jul 30, 2014 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens... Comments


Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

Jul 30, 2014 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile... Comments


Verizon Smart Rewards Is a Sign of Things to Come

Jul 29, 2014 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit... Comments


Don’t Hold Your Breath Just Yet for Snapchat Monetization

Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim... Comments


Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog... Comments


Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

Jul 21, 2014 - The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been... Comments


What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do... Comments


In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities... Comments


Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views... Comments


IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a... Comments


Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

laina12 Helps Influencers Find Cars

Jul 7, 2014 - The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partners... Comments

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