Marketing News & Expert Advice

Lisa Lacy

Senior Staff Writer, ClickZ

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

RECENT ARTICLES BY LISA LACY

Krazy Glue Seeks Consumer Repairs for Krazy Big Fix

Apr 5, 2013 - The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Comments

WWE Makes Heavyweight Social Push for WrestleMania 29

Apr 4, 2013 - The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed. Comments

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

Apr 3, 2013 - The campaign coincides with the launch of the Head and Shoulders with Old Spice. Comments

Nissan Debuts Instagram Channel

Apr 2, 2013 - The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show. Comments

#SESNY: Activating the Social Search Dynamic

Apr 1, 2013 - Dan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher... Comments

Chuck E. Cheese's Launches Photo App for Family Fun

Mar 28, 2013 - The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Comments

Virgin Atlantic Delivers Splashes of Red to East Coast Followers

Mar 27, 2013 - The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Comments

USA Network Lets Psych Fans Determine Whodunit

Mar 27, 2013 - In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Comments

Eggo Wants Customer Recipes

Mar 26, 2013 - The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Comments

American Airlines Debuts Award Map Tool

Mar 25, 2013 - The airline says the interactive map should make it easier to book award travel. Comments

Brands Steal College Hoops' Thunder With Bracket Challenges

Mar 22, 2013 - A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Comments

Denny's Pushes Bacon Menu With Baconalia Hub

Mar 21, 2013 - Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better." Comments

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments

Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo

Mar 19, 2013 - The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Comments

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

Mar 18, 2013 - Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Comments

Old Spice Wraps Up Wild Week With Mr. Wolfdog

Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments

McDonald's Shamrock Shake Inspires Fan Tile Generator

Mar 15, 2013 - McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Comments

FreeCreditScore.com to Consumers: Make a Better Commercial

Mar 14, 2013 - FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Comments

Netflix Gets Social With U.S. Facebook Integration

Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments

Pinterest Adds Analytics for Verified Websites

Mar 13, 2013 - The tool will help brands better understand what Pinterest users are pinning from their sites, the social network says. Comments

Incisive Media's Matt McGowan Wins 2013 Rising Stars Award

Mar 13, 2013 - The award, from the Direct Marketing Educational Foundation, recognizes direct and interactive marketing professionals. Comments

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