Lisa Lacy

Lisa Lacy

Senior Staff Writer, ClickZ

Lisa Lacy is senior staff writer at ClickZ. In addition to ClickZ, her work has appeared in The Huffington Post, The Luxury Spot, LearnVest, MarthaStewart.com, GoodHousekeeping.com, amNewYork, and The Wall Street Journal. She's a graduate of Columbia's School of Journalism.

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RECENT ARTICLES BY LISA LACY

clorox-ick-awards

Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

Apr 15, 2014 - Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, however... Comments

groupon-macy-s

Groupon Adds In-Store Coupons to Its Freebie Offers

Apr 11, 2014 - Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Comments

eyeview

Eyeview Delivers Personalized Video Ads to Connected TV Devices

Apr 10, 2014 - Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consumer... Comments

comcast-adstream

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

Apr 9, 2014 - The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Comments

maybelline-big-eyes-2

#CZLNY: Engaging Customers With Interactive Video

Apr 7, 2014 - Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Comments

shutterstock-138707504

#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

Apr 3, 2014 - According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands must... Comments

front-gate-minion-186-finalrgb-instagram

American Express Hands Instagram Reins to "Despicable Me" Minions

Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to... Comments

pure-michigan-instagram

#CZLNY: The Power of Visual Storytelling

Apr 2, 2014 - On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increase... Comments

peabody-and-sherman

DreamWorks Partners With Expedia to Push Travel-Heavy "Mr. Peabody & Sherman"

Apr 2, 2014 - The film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initiatives... Comments

x-men-digital-makeover

Carl’s Jr. and Hardee’s Morph Select Fans Into X-Men Characters

Apr 1, 2014 - The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several... Comments

gett-roasted

Car Service App Gett Drives April Fool’s Treats Via #GettAnything

Apr 1, 2014 - After launching in the New York market in August, the app is trying to make a big splash in the big city by providing unique experiences for users who... Comments

jagerbonds-app

Jagermeister Wants Millennials to Create JagerBonds While Drinking Jagerbombs

Mar 31, 2014 - The spirit brand has released an app that will scrape images and videos from users’ phones to create 30-second video highlight reels of their nights... Comments

lithium-klout

Lithium Technologies Acquires Klout

Mar 27, 2014 - In a deal worth $200 million according to some reports, Klout will join Lithium to become "one of the biggest data footprints of consumer attitudes... Comments

linkedin-content-marketing-score

LinkedIn Debuts Content Marketing Score, Trending Topics

Mar 27, 2014 - The two new resources will allow customers with LinkedIn account representatives to quantify content marketing influence and guide content strategy. Comments

onebyaol

AOL Unveils Cross-Screen Programmatic Ad Platform 'One'

Mar 27, 2014 - The platform, One by AOL, will combine several programmatic platforms, including Adap.tv, AdLearn Open Platform, and Marketplace. Comments

disney-small-world

Disney Fetes It’s a Small World Anniversary With Sing-Along Video, Virtual Dolls

Mar 26, 2014 - The 50th anniversary of the infamous Disney attraction will include lots of singing on a dedicated website, as well as the ability to design virtual... Comments

durex-earth-hour

Durex Video Tells Couples to #TurnOfftoTurnOn for Earth Hour

Mar 25, 2014 - Durex says the film is "a passionate plea to escape the screen and embrace the physical." One week after it was posted to YouTube, the video had more... Comments

century-21-logo

Century 21, Google, Videolicious Join Forces on New Social Marketing Suite

Mar 25, 2014 - The newly launched C21 Social Xchange is a social media marketing, communications, and advertising tool suite for Century 21 agents and brokers. Comments

taco-bell-breakfast-phone-1

Taco Bell Breakfast Phones Dial Up New Menu Buzz

Mar 25, 2014 - The brand is drumming up excitement for the debut of its breakfast menu on March 27 by distributing phones that will receive calls and text messages... Comments

nissan-11-full-page-cropped

Nissan Taps Leaf Owners to Drive More Electric Car Sales

Mar 25, 2014 - Nissan has added a Q&A tab onto its website for prospective buyers of its electric Leaf model, where it has aggregated answers to common questions from... Comments

delta-innovation-class

Delta & LinkedIn Team Up for In-Flight Mentoring Program

Mar 24, 2014 - The program, Delta Innovation Class, invites LinkedIn users to apply for a chance to sit next to a so-called industry leader during a flight to an event... Comments

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