Marketing News & Expert Advice
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RECENT ARTICLES BY LISA LACY
Gallo Family Vineyards Celebrates Family with Online Crest Creator
Oct 7, 2013 - The brand encourages fans to use the site to design crests for blood relatives and other groups that feel like family. Comments
Disney Launches Vine Account, Asks Fans to Show Their ‘Disney Side’
Oct 4, 2013 - Disney encourages fans to create Vines that demonstrate what happens to them when they are at a Disney park. Comments
Fandango Literally Wants to Make Fans Scream
Oct 3, 2013 - Just in time for Halloween, a Twitter and Instagram initiative helps the brand push its new horror film hub. Comments
Heineken Challenges More Consumers to Travel Beyond Their Comfort Zones
Oct 2, 2013 - A video of the second iteration of Heineken's Departure Roulette campaign has netted more than 5.1 million views. Comments
Achoo By Kleenex Helps Consumers Predict When They Might Get Sick
Oct 2, 2013 - Kleenex says Achoo allows consumers to better prepare for cold and flu season. Comments
Bojangles’ to Fans: #TailgateEverything
Oct 1, 2013 - The quick service chain has a new website with suggestions on how to tailgate beyond sports, such as in work, school and relationships, which conveniently... Comments
MasterCard Revamps Online Newsroom, Blog
Sep 30, 2013 - The online resources include curated content, images, videos and features on so-called cashless pioneers. Comments
Blimpie Releases Its First App Aimed at Targeting Millennials
Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers... Comments
Stella Artois App Finds Bars Based on Mood
Sep 25, 2013 - Stella Artois' app, Le Bar Guide 2.0, finds locations based on Foursquare and Yelp reviews and can also sort bars based on price, proximity and rating... Comments
Curalate Debuts Fanreel for Fan Images
Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments
National Geographic Celebrates 125 Years with Photo Blog, Social Platform
Sep 23, 2013 - With a long history in photography, National Geographic says it wants to find new ways to share images and interact with fans. Comments
Nesquik’s #NationalBunny EarsDay Flops
Sep 20, 2013 - Nesquik’s #NationalBunnyEarsDay, which asked fans to use the brand’s app to post tagged photos to Twitter and Instagram, did not generate much participation... Comments
AARP Taps Star Trek's George Takei to Navigate YouTube Series
Sep 19, 2013 - Actor and social media phenom George Takei has teamed up with AARP to produce a biweekly YouTube series. Comments
Chipotle’s Scarecrow Advocates ‘Food with Integrity’
Sep 18, 2013 - The initiative includes a game and a video that have generated 250,000 downloads and 4.3 million views since their debut. Comments
#DunkinReplay Recreates Monday Night Football Action
Sep 17, 2013 - The Vine initiative seeks to engage consumers by recreating the best play from the first half of Monday Night Football using Dunkin Donuts products. Comments
NBC and Fox Lead the Way In TV Network Online Social Chatter
Sep 16, 2013 - Social media analysis firm NetBase examined the social web for sentiment about seven popular TV shows. Comments
Absolut Gets Artsy, Wants to 'Transform Today'
Sep 13, 2013 - Working with artists the brand says "[define] the cultural zeitgeist," Transform Today – which includes a series of videos - is not just a campaign... Comments
Subway Goes High Fashion With #ProjectSubway
Sep 12, 2013 - The challenge asked designers to create dresses from inedible items found at Subway restaurants. Comments
Downy Brings Out the #SoftSide of Life
Sep 12, 2013 - The campaign, which attempts to make softness relevant to users outside its existing fan base, uses social elements to determine future billboard content... Comments
Pizza Hut Hosts World's Greatest Pizza Party
Sep 11, 2013 - The effort kicked off the NFL season in conjunction with Fox Sports and resulted in about 1,400 tweets. Comments
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