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RECENT ARTICLES BY LISA LACY

dos-equis-dos-de-mayo

Dos Equis Proposes Cinco de Mayo Alternative

Apr 8, 2013 - To avoid an abbreviated Sunday celebration on May 5, the Mexican beer brand is pushing DosdeMayo.com. Comments

pru-nyt-1

Interactive Prudential Banner Uses NYT Content to Promote New Site

Apr 8, 2013 - The banner, which invited readers to enter dates to see New York Times cover pages from the days they were born, ran on NYTimes.com on Tuesday. Comments

krazy-big-fix-logo-large

Krazy Glue Seeks Consumer Repairs for Krazy Big Fix

Apr 5, 2013 - The promotion asks consumers to submit text and/or photo examples of the items Krazy Glue has fixed. Comments

wrestlemania

WWE Makes Heavyweight Social Push for WrestleMania 29

Apr 4, 2013 - The promotional campaign includes efforts on Twitter, YouTube, Facebook, Pinterest, Tumblr and Pheed. Comments

head-and-shoulders-whiff

Head and Shoulders Asks Baseball Fans to Tweet Whiffs

Apr 3, 2013 - The campaign coincides with the launch of the Head and Shoulders with Old Spice. Comments

nissaninstagram-1

Nissan Debuts Instagram Channel

Apr 2, 2013 - The Japanese carmaker launched its Instagram channel at the 2013 New York Auto Show - one year after it launched its Pinterest page at the 2012 show. Comments

ses-ny-social-search

#SESNY: Activating the Social Search Dynamic

Apr 1, 2013 - Dan Cristo, director of SEO innovation at Catalyst Online, and Duane Forrester, senior program manager at Bing, talk about how brands can rank higher... Comments

chuck-e

Chuck E. Cheese's Launches Photo App for Family Fun

Mar 28, 2013 - The app, Chuck E.'s Say Cheese, allows guests to take photos with the brand's namesake mouse, which got an updated look in 2012. Comments

fitfoo-tara

Virgin Atlantic Delivers Splashes of Red to East Coast Followers

Mar 27, 2013 - The Twitter campaign sought opportunities to brighten the days of followers who tweeted their woes with the hashtag #FITFOO. Comments

usa-network-psych-fan-vote

USA Network Lets Psych Fans Determine Whodunit

Mar 27, 2013 - In the "Clue"-inspired 100th episode of USA's Psych series, fans will be able to vote on how the episode ends. Comments

eggo

Eggo Wants Customer Recipes

Mar 26, 2013 - The initiative, The Great Eggo Waffle Off, is intended to demonstrate waffles are appropriate any time of day. Comments

aadv-hp-awardmap-v1

American Airlines Debuts Award Map Tool

Mar 25, 2013 - The airline says the interactive map should make it easier to book award travel. Comments

outback-steakhouse

Brands Steal College Hoops' Thunder With Bracket Challenges

Mar 22, 2013 - A number of brands have created their own March Madness-style tournament challenges to engage fans this year. Comments

bacon-makes-it-better-home-marquee

Denny's Pushes Bacon Menu With Baconalia Hub

Mar 21, 2013 - Content includes videos, memes, and e-cards that promote the message, "Bacon Makes It Better." Comments

friskies-games-for-cats

Friskies' GamesforCats.com Offers Branded Experience for Cats (and Owners)

Mar 20, 2013 - The site has seven free game apps with three million downloads to date. Comments

grape-nuts

Grape-Nuts Leverages Hillary's Everest Climb in Facebook Promo

Mar 19, 2013 - The brand's What's Your Mountain promotion asks its Facebook fans to define and share their goals. Comments

samsung-galaxy-s4-launch

Pomp and Circumstance Mark Samsung Galaxy S4 Launch

Mar 18, 2013 - Samsung finally unveiled its Galaxy S4 on Thursday, putting an end to the rumors that had floated around about the device for weeks. Comments

old-spice

Old Spice Wraps Up Wild Week With Mr. Wolfdog

Mar 18, 2013 - The weeklong campaign resulted in content on YouTube, Twitter, Facebook, Tumblr, and the music website Bandcamp. Comments

shamrock-shake

McDonald's Shamrock Shake Inspires Fan Tile Generator

Mar 15, 2013 - McDonald's is asking Shamrock Shake fans to create tiles on its website to show their devotion to the mint shake. Comments

freecreditscore

FreeCreditScore.com to Consumers: Make a Better Commercial

Mar 14, 2013 - FreeCreditScore.com is asking consumers to submit alternative endings to a TV commercial that features its Score Planner tool. Comments

prn-netflix-logo

Netflix Gets Social With U.S. Facebook Integration

Mar 14, 2013 - This week, streaming members in the U.S. will be able to opt in to see what movies and TV shows their friends are watching and rating highly. Comments

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