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RECENT ARTICLES BY LISA LACY

forever-21

Forever 21 Debuts Interactive Web Fashion Feature

Jun 19, 2013 - The feature, 21st Street, also includes #F21xMe, which asks fans to submit photos on Instagram. Comments

dominos-second-hand-logos

Domino's Upcycles Old Logo With Artists on Pinterest

Jun 18, 2013 - The Pinterest campaign features the work of artists who have used branded materials from the pizza chain. Comments

kfc-ate-the-bones

KFC Solicits 'Ate the Bones' Reactions

May 7, 2013 - KFC is asking fans to submit photos and videos of their best "I Ate the Bones" faces. Comments

toppings-2

Live From Salt Lake City, It's Domino's Pizza

May 6, 2013 - The pizza chain has launched Domino's Live, a platform that allows customers to watch a 12-hour-a-day feed from one of its locations. Comments

audi-iron-man

Audi and Marvel Join Forces for Digital Iron Man Comic Book Promo

May 3, 2013 - Steer the Story asks fans to vote on Iron Man's reactions to various scenarios and then submit their own drawings for the final chapter. Comments

moe-s

Cinco de Mayo Promo Yields 10% Social Bump for Moe's Southwest Grill

May 3, 2013 - #CincodeMoes asks fans to post images of themselves with the brand's bobblehead cups. Comments

coke-ahh-2

Coca-Cola's Ahh Effect Offers Teens Seemingly Endless Mobile Content

May 2, 2013 - The initiative includes 61 separate URLs. Comments

mindmixer

MindMixer Closes $4M Series B; Silverpop Raises $25M in Debt

May 1, 2013 - Proceeds will be used for product enhancements and growth, respectively. Comments

bareminerals-gobare

BareMinerals Asks Women to #GoBare

Apr 30, 2013 - The campaign invites women to tweet their secret indulgences. Comments

cmn-50-000-smiles-post-chicos

Chico's Card Generator Sends Smiles to Children's Hospitals

Apr 29, 2013 - Visitors to Chico's website or its brands' Facebook pages can create virtual cards that will be printed and delivered to children's hospitals. Comments

wheel-of-levy

Pepsi Next Launches Wheel of Levy to Seduce America

Apr 26, 2013 - The dual-language campaign features actor William Levy in a series of short videos that offer coupons for Pepsi Next. Comments

richard-the-cat

Home Depot's Richard the Cat Mocks How-To Helpless Humans

Apr 25, 2013 - The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos. Comments

comedy-central-comedyfest

Comedy Central's #ComedyFest Aims for Twitter's Funny Bone

Apr 25, 2013 - The comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and... Comments

capn-crunch

Cap'n Crunch Teases Late-Night Online Talk Show

Apr 24, 2013 - Despite all the drama inherent in late-night TV, cereal mascot Cap'n Crunch has tossed his trademark blue cap into the arena with his own online talk... Comments

gentleman-jack

Jack Daniel's Creates Order of Gentlemen for Like-Minded Consumers

Apr 23, 2013 - So far, the campaign features a microsite and Facebook content, as well as a teaser video. Comments

velveeta

Velveeta Calls on Guys to Be Like That Guy They Know

Apr 22, 2013 - The video series on Velveeta's YouTube page features fictional guys the brand hopes will appeal to a young male demographic while pushing its Shells... Comments

dr-pepper-be-the-next-1

Dr Pepper Calls for Videos From One-of-a-Kind Fans

Apr 19, 2013 - The brand wants 60-second videos from fans highlighting what is unique about them. Comments

spruce-hill-graphic

Visit Philly Lets Locals Create Content

Apr 18, 2013 - The organization, which promotes travel to Philadelphia, has chosen several residents to produce content for its Instagram and Pinterest pages. Comments

kool-aid-man

Kool-Aid Man Makeover Stirs Up Digital Content

Apr 17, 2013 - Kool-Aid has updated its pitcher spokesman Kool-Aid Man and added a new Facebook page and YouTube channel as part of a wider campaign. Comments

gerber-giveaway

Gerber Celebrates 85 Years With Facebook Party

Apr 17, 2013 - The promotion asks its 5.1 million fans to blow out virtual candles for 85 days. Comments

murphy-oil

Wood Cleaner Advocates Forest Preservation Via Pinterest

Apr 16, 2013 - Colgate-Palmolive brand Murphy Oil Soap is encouraging fans to repin images by offering a donation to the Arbor Day Foundation. Comments

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