Amazon Teams Up With Twitter for #AmazonCart

Amazon Teams Up With Twitter for #AmazonCart

10y Lisa Lacy

Amazon Teams Up With Twitter for #AmazonCart

Twitter users can now add products to their Amazon shopping carts by replying to tweets with Amazon links with the hashtag #AmazonCart. Read More...

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Snapchat Chat Gives Brands Direct Line to Consumers

Snapchat Chat Gives Brands Direct Line to Consumers

10y Lisa Lacy

Snapchat Chat Gives Brands Direct Line to Consumer...

Snapchat’s new text and video feature will enable brands to further engage with their audiences. It also opens up opportunities for ad targeting, expe...

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Facebook Debuts Audience Network and Anonymous Login

Facebook Debuts Audience Network and Anonymous Login

10y Lisa Lacy

Facebook Debuts Audience Network and Anonymous Log...

Facebook confirmed the launch of its mobile ad platform, Audience Network. The social network also introduced Anonymous Login. Read More...

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Instagram Testing Video Ads With Early Partners

Instagram Testing Video Ads With Early Partners

10y Lisa Lacy

Instagram Testing Video Ads With Early Partners

The platform says it will roll out video ads "carefully and methodically," starting with the U.S. Read More...

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Facebook Expands Business Manager Tool

Facebook Expands Business Manager Tool

10y Lisa Lacy

Facebook Expands Business Manager Tool

Business Manager is available to a limited number of U.S. advertisers and will expand internationally soon, Facebook says. Read More...

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Carlsberg’s #HappyBeerTime Rewards Instagram Photos With Cheaper Beer

Carlsberg’s #HappyBeerTime Rewards Instagram Photos With Cheaper Beer

10y Lisa Lacy

Carlsberg’s #HappyBeerTime Rewards Instagram Photo...

Carlsberg is conducting a pilot program in Danish bars that asks patrons to post Instagram photos in exchange for extended happy hours. The digital ag...

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Reddit Adds Location Targeting to Promoted Posts

Reddit Adds Location Targeting to Promoted Posts

10y Lisa Lacy

Reddit Adds Location Targeting to Promoted Posts

The platform says this will make promoted posts more relevant to its users. Read More...

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AOL Debuts Native Mobile Ad Unit

AOL Debuts Native Mobile Ad Unit

10y Lisa Lacy

AOL Debuts Native Mobile Ad Unit

AOL's new ad unit claims to enable publishers to increase revenue in mobile. Read More...

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LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

LinkedIn Launches Partner Programs to Enhance Content Marketing Efforts

10y Lisa Lacy

LinkedIn Launches Partner Programs to Enhance Cont...

LinkedIn says its new Sponsored Updates Partners and Content Partners programs will help brands build stronger relationships with their target audienc...

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Starwood Hotels Testing Google Glass App, but Is It Too Early?

Starwood Hotels Testing Google Glass App, but Is It Too Early?

10y Lisa Lacy

Starwood Hotels Testing Google Glass App, but Is I...

Starwood Hotels is preparing to launch a version of its SPG app for Google Glass, which, per the Interactive Advertising Bureau (IAB), is one of the f...

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Facebook to Launch Mobile Ad Network

Facebook to Launch Mobile Ad Network

10y Lisa Lacy

Facebook to Launch Mobile Ad Network

According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...

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WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

WWF’s #LastSelfie Reaches Millennials, Underscores Snapchat Constraints

10y Lisa Lacy

WWF’s #LastSelfie Reaches Millennials, Underscores...

The World Wildlife Fund (WWF) is capitalizing upon the popularity of Snapchat and selfies to raise awareness of its conservation efforts among Millenn...

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LinkedIn Reaches 300 Million Members Amid Mobile Push

LinkedIn Reaches 300 Million Members Amid Mobile Push

10y Lisa Lacy

LinkedIn Reaches 300 Million Members Amid Mobile P...

The professional social network has reached more than 300 million users worldwide, as mobile remains a key focus. Read More...

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Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

Interactive Pepsi Video Tells a Good Story, But Misses Opportunities

10y Lisa Lacy

Interactive Pepsi Video Tells a Good Story, But Mi...

Pepsi has created an interactive video as part of its campaign for the 2014 FIFA World Cup, which kicks off in Brazil in June. While the asset allows ...

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Twitter Strengthens Ad Reach Through App-Install Ads

Twitter Strengthens Ad Reach Through App-Install Ads

10y Lisa Lacy

Twitter Strengthens Ad Reach Through App-Install A...

The ad product, which mimics a Facebook strategy, gives advertisers the ability to run on-Twitter app promotion via Promoted Tweets while running off-...

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Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

Cadbury’s #CremeEggBake on Google+ Boosts Organic Reach

10y Lisa Lacy

Cadbury’s #CremeEggBake on Google+ Boosts Organic ...

Cadbury created a Google+ community asking consumers to submit recipes using its Crème Egg product. The campaign resulted in a fivefold increase in or...

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Mitsubishi Plays Emotive Card in #FirstRide Videos

Mitsubishi Plays Emotive Card in #FirstRide Videos

10y Lisa Lacy

Mitsubishi Plays Emotive Card in #FirstRide Videos

The brand seeks to communicate the safety features of its 2014 Outlander model by making an emotional connection with viewers in a branded video serie...

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Smirnoff’s "The Party" Video Series Showcases Accessibility

Smirnoff’s "The Party" Video Series Showcases Accessibility

10y Lisa Lacy

Smirnoff’s "The Party" Video Series Showcases Acce...

A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. R...

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Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

Clorox Reenacts Parents' Posts in Real-Time Improv Ick Awards

10y Lisa Lacy

Clorox Reenacts Parents' Posts in Real-Time Improv...

Clorox is appealing to parents with a real-time improv video event inspired by social media posts about their kids' messes. Viewership numbers, howeve...

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Groupon Adds In-Store Coupons to Its Freebie Offers

Groupon Adds In-Store Coupons to Its Freebie Offers

10y Lisa Lacy

Groupon Adds In-Store Coupons to Its Freebie Offer...

Groupon says the addition of in-store coupons will bring 1,100 coupons from more than 250 retailers across 245,000 locations. Read More...

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Eyeview Delivers Personalized Video Ads to Connected TV Devices

Eyeview Delivers Personalized Video Ads to Connected TV Devices

10y Lisa Lacy

Eyeview Delivers Personalized Video Ads to Connect...

Eyeview says the personalized video ads will give brands the comparable reach of TV ads, while delivering custom creative more relevant to each consum...

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Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

Comcast AdDelivery and Adstream Team Up for Global Ad Delivery Platform

10y Lisa Lacy

Comcast AdDelivery and Adstream Team Up for Global...

The partnership gives brands and agencies a better process for distributing TV and digital ads around the world, Comcast and Adstream say. Read More...

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#CZLNY: Engaging Customers With Interactive Video

#CZLNY: Engaging Customers With Interactive Video

10y Lisa Lacy

#CZLNY: Engaging Customers With Interactive Video

Tips for planning and executing interactive videos, as well as how to work with influencers and what trends and tools to look out for. Read More...

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#CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

Competition #CZLNY: 5 Spying Strategies You Can Use Today to Dominate Your Competition

10y Lisa Lacy

#CZLNY: 5 Spying Strategies You Can Use Today to D...

According to panelists at ClickZ Live New York this week, brands must start with keywords first before implementing competitive monitoring. Brands mus...

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American Express Hands Instagram Reins to "Despicable Me" Minions

American Express Hands Instagram Reins to "Despicable Me" Minions

10y Lisa Lacy

American Express Hands Instagram Reins to "Despica...

The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to"...

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#CZLNY: The Power of Visual Storytelling

#CZLNY: The Power of Visual Storytelling

10y Lisa Lacy

#CZLNY: The Power of Visual Storytelling

On the first day of ClickZ Live New York, Boot Camp Digital chief executive Krista Neher talked about how images tell a brand’s story and help increas...

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DreamWorks Partners With Expedia to Push Travel-Heavy "Mr. Peabody & Sherman"

DreamWorks Partners With Expedia to Push Travel-Heavy "Mr. Peabody & Sherman"

10y Lisa Lacy

DreamWorks Partners With Expedia to Push Travel-He...

The film studio worked with the travel site’s advertising arm to drive ticket sales for "Mr. Peabody & Sherman" through a number of digital initia...

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