RECENT ARTICLES BY LISA LACY

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

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Uber and Lay’s Deliver On-Demand Picnics to Drive Goodwill

Aug 18, 2014 - The ride-sharing and potato chip brands united for two days to deliver on-demand picnics in a surprise-and-delight effort that used mobile as the facilitator... Comments

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Southern Comfort Adopts Live Shark to Give #Sharktender Campaign Extra Bite

Aug 15, 2014 - The recipe for Southern Comfort’s Shark Week digital cocktail includes a live shark, as well as tracking, tweeting, and interactive video, stirred. Comments

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Oreo Mini Delivery Thinks Small

Aug 13, 2014 - Oreo’s Mini Delivery campaign, in which 500 personalized parcels a day are up for grabs for two weeks, highlights the concept of scarcity as a marketing... Comments

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Meow Mix Taps Nostalgia in Jingle Remix Effort

Aug 13, 2014 - Like many brands, Meow Mix hopes nostalgia for an old brand asset will help drum up interest in its latest campaign. But experts say the challenge for... Comments

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Touchable Crystal Light Posters Play Music at Miranda Lambert Concerts

Aug 6, 2014 - The surprise-and-delight effort gives fans a new way to interact with Lambert’s music and a new way for the brand to engage with women ages 18 to 44... Comments

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Champs Speaks to High School Athletes in 15-Second Instagram Snippets

Aug 4, 2014 - The TV-esque series "AdicolorTV" enables Adidas and Champs to tell a longer story than they could otherwise and it could also be the first series of... Comments

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How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable... Comments

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Tweet-a-Coke Seeks to Engage Movie-Going Teens

Jul 30, 2014 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens... Comments

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Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

Jul 30, 2014 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile... Comments

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Verizon Smart Rewards Is a Sign of Things to Come

Jul 29, 2014 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit... Comments

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Don’t Hold Your Breath Just Yet for Snapchat Monetization

Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim... Comments

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Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog... Comments

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Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

Jul 21, 2014 - The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been... Comments

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What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do... Comments

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities... Comments

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Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views... Comments

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IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a... Comments

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Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

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AutoTrader.com Helps Influencers Find Cars

Jul 7, 2014 - The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partners... Comments

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Denny’s and Atari Appeal to Gen X With Mobile Games

Jul 3, 2014 - By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator... Comments

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