RECENT ARTICLES BY LISA LACY

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How to Make Funny Videos Without Becoming the Laughing Stock of the Internet

Jul 31, 2014 - Humor is a potentially powerful weapon in a brand’s arsenal, but they must be savvy when they wield it in video form. That means in part creating relatable... Comments

tweet-a-coke

Tweet-a-Coke Seeks to Engage Movie-Going Teens

Jul 30, 2014 - The soft drink giant has partnered with Regal Cinemas in its Tweet-a-Coke program, which attempts to follow Starbucks' lead, as well as to talk to teens... Comments

in-store-shopping

Cross-Channel Sales to Grow, Spurred by In-Store Mobile Research

Jul 30, 2014 - Growth in cross-channel sales means it’s important for retailers to cater to consumers’ in-store behavior, so as not to alienate an increasingly mobile... Comments

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Verizon Smart Rewards Is a Sign of Things to Come

Jul 29, 2014 - Programs like Verizon Smart Rewards demonstrate that consumers are warming up to the idea of sharing data about themselves, as long as there is a benefit... Comments

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Don’t Hold Your Breath Just Yet for Snapchat Monetization

Jul 25, 2014 - The popular platform has new and rumored features, but marketers say it needs to roll out more tracking capabilities before it can legitimately claim... Comments

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Target’s "In a Snap" App Makes Catalogs, Ads Shoppable

Jul 23, 2014 - In an effort to drive further engagement, the new iOS app from the retail giant allows mobile shoppers to purchase products directly from select catalog... Comments

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Emirates Airline Asks Social Shutterbugs to Say #HelloChicago

Jul 21, 2014 - The brand's new photo-sharing initiative celebrates Chicago as its ninth U.S. destination. And, after the first day, hundreds of submissions had been... Comments

howard

What Can Brands Do to Capitalize on Real-Time Moments in Live TV?

Jul 17, 2014 - Google says Nike struck gold during the World Cup with its Phenomenal Shot app thanks in part to a new real-time ad tool, but what other options do... Comments

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In-Car Wi-Fi Will Create Opportunities for Advertisers Down the Road

Jul 15, 2014 - A recent announcement from Chevrolet about built-in 4G LTE Wi-Fi furthers the availability of in-car functionality, which could bring opportunities... Comments

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Banana Boat Videos Target "Regular" Guys at the Gym and Baseball Games

Jul 14, 2014 - The humorous "Defy the Sun" series is tied to the brand’s Triple Defense for Men sunscreen and has so far also racked up a combined 4.1 million views... Comments

ihop

IHOP’s #SongsSecretlyAboutPancakes Showcases Shazam as a Marketing Tool

Jul 11, 2014 - IHOP says it decided to use Shazam because it wanted to engage with consumers longer than it can in a TV spot and notes the Shazam icon is more of a... Comments

yo

Brands on Yo: Cheap Move for Press or Legit Marketing Maneuver?

Jul 10, 2014 - While brands begin to try out the single-tap communication app for themselves, experts remain pessimistic about its potential as a marketing tool. Comments

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AutoTrader.com Helps Influencers Find Cars

Jul 7, 2014 - The campaign, which includes the Internet's Overly Attached Girlfriend and a technology vlogger, underscores the importance of choosing relevant partners... Comments

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Denny’s and Atari Appeal to Gen X With Mobile Games

Jul 3, 2014 - By reviving three Atari games, Denny’s has become the latest brand to tap into collective nostalgia, which experts say can be a powerful motivator... Comments

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Lincoln Takes Young Car Buyers on an Interactive Dream Ride

Jun 30, 2014 - The interactive video campaign will also include content from influencers on Facebook, Twitter, Instagram, and Pinterest. Comments

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Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges... Comments

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Yahoo Prime View Enables 100% Viewability on Display Ads

Jun 26, 2014 - The vCPM product is the first the Media Rating Council has accredited that uses the SafeFrame protocol from the Interactive Advertising Bureau. Comments

facebook-rhc-ads

Facebook Begins Rollout of Bigger Right-Hand Column Ads

Jun 24, 2014 - The ads began rolling out today, as Facebook seeks to increase engagement. Comments

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Instagram Direct Remains Uncharted Territory for Brands

Jun 24, 2014 - Buffalo Wild Wings is joining in on World Cup fever and using Instagram Direct to reward select fans. That makes it one of only a handful of brands... Comments

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Facebook Amends Video Rankings to Include Watch Time

Jun 23, 2014 - In order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Comments

snappytv

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

Jun 20, 2014 - The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Comments

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