Stephanie Miller

Stephanie Miller

Partner

TopRight Partners

Stephanie Miller is a partner with brand and marketing technology strategy firm TopRight Partners. She is a relentless customer advocate and a champion for marketers creating memorable customer experiences. A digital marketing and CRM expert, she helps sophisticated marketers balance the right mix of people, process, and technology to optimize a data-driven content marketing strategy. She speaks and writes regularly and leads several industry-wide initiatives. Feedback and column ideas most welcome, to smiller AT toprightpartners DOT com or @stephanieSAM.

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IN PRINT

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

RECENT ARTICLES BY STEPHANIE MILLER

business-friends

Creativity and Data: Can’t We Just Be Friends?

Oct 21, 2014 - Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel... Comments

mobile-publishing

Every Marketer Is a Publisher

Oct 7, 2014 - In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Comments

advanced-analytics

Content and Analytics: A Strategic Combination

Sep 23, 2014 - To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Comments

happy-faces-sad

The Marketer Happiness Quotient: Technology Is Your Friend

Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation... Comments

content

The Content Is You!

Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal... Comments

automation-shutterstock-136061006

Why Marketing Automation Makes Sense Now

Aug 12, 2014 - Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and... Comments

four-cs-customer-engagement

The 4 Cs of Customer Engagement: The People Want Content!

Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these... Comments

marketing-organization

Great Marketing Technology Cannot Succeed Without Great Strategy

Jul 15, 2014 - Without developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Comments

content-marketing-within-reach

Content Marketing Is Within Reach for Small Teams

Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

anonymous

Connecting With the Anonymous Customer

Jun 17, 2014 - In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Comments

preference-center

The Value of Self-Reported Interests: A Preference Center Story

Jun 3, 2014 - Developing a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Comments

Image of a horrible online troll at a computer

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper... Comments

Concept image of building trust

Investing in Trust to Gain Loyalty

May 6, 2014 - As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and... Comments

multi-channel-attribution

Upgrade Your Analytics Insights With Fractional Attribution

Apr 22, 2014 - The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Comments

big-data-screen

Is Big Data Really Working for Marketers?

Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for... Comments

direct-marketing

Is What’s Old Really New in Direct Marketing?

Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big... Comments

engagement-consideration-seo

The Power of Customer Engagement Is in Your Hands

Mar 11, 2014 - Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order... Comments

data-breach-shutterstock-135704429

Do You Need Data Breach Readiness?

Feb 25, 2014 - A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's... Comments

automation-shutterstock-87320653

Is Our Future Programmatic?

Feb 11, 2014 - Programmatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all... Comments

An eye in close-up superimposted by a screen of random numbers

2014 Starting Off with Terrible PR for Marketers

Jan 28, 2014 - Between data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Comments

king-crown

Content is King. Again. Still.

Jan 14, 2014 - The key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics. Comments

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