Stephanie Miller
VP, Member Relations
The Direct Marketing Association
Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue. She speaks and writes regularly and leads many industry initiatives as VP, Member Relations and Chief Listening Officer at the Direct Marketing Association (www.the-dma.org). Feedback and column ideas most welcome, to smiller AT the-dma DOT org or @stephanieSAM.
RECENT ARTICLES BY STEPHANIE MILLER
Sep 16, 2013 -
Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data...
Aug 19, 2013 -
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the...
Jul 22, 2013 -
Modern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who...
Jun 24, 2013 -
Marketers can use data to design shared experiences that guide people through the sales or brand journey.
May 27, 2013 -
Marketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional...
Apr 29, 2013 -
What five marketers think makes a good client.
Apr 1, 2013 -
Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging...
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
Feb 11, 2013 -
All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness.
Jan 7, 2013 -
How are you using web data to improve your customer experiences - and increase revenue?
Dec 10, 2012 -
Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way.
Nov 12, 2012 -
Which would you rather be: the marketing team who generated response or the team who expressed sympathy?
Oct 15, 2012 -
The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up.
Oct 1, 2012 -
How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message.
Aug 20, 2012 -
Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do.
Jul 23, 2012 -
The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing.
Jun 25, 2012 -
A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential.
May 29, 2012 -
To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how...
Apr 30, 2012 -
A new trend of consumer intelligence.
Apr 2, 2012 -
Personas are a good way to get closer to the individual behind the bits and bytes.
Feb 6, 2012 -
Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how.