Stephanie Miller

Stephanie Miller

VP, Member Relations

The Direct Marketing Association

Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue. She speaks and writes regularly and leads many industry initiatives as VP, Member Relations and Chief Listening Officer at the Direct Marketing Association (www.the-dma.org). Feedback and column ideas most welcome, to smiller AT the-dma DOT org or @stephanieSAM.

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IN PRINT

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

RECENT ARTICLES BY STEPHANIE MILLER

big-data-screen

Is Big Data Really Working for Marketers?

Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for... Comments

direct-marketing

Is What’s Old Really New in Direct Marketing?

Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big... Comments

engagement-consideration-seo

The Power of Customer Engagement Is in Your Hands

Mar 11, 2014 - Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order... Comments

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Do You Need Data Breach Readiness?

Feb 25, 2014 - A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's... Comments

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Is Our Future Programmatic?

Feb 11, 2014 - Programmatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all... Comments

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2014 Starting Off with Terrible PR for Marketers

Jan 28, 2014 - Between data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Comments

king-crown

Content is King. Again. Still.

Jan 14, 2014 - The key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics. Comments

big-data

5 Myths (and Truths) About Big Data

Dec 30, 2013 - Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data... Comments

Big Data sign hanging from ceiling

To Prove Its Value, Put Big Data to Work Across the Business

Dec 17, 2013 - At the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype... Comments

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Marketing Industry Takes a Hit When Government Goes Spying

Nov 19, 2013 - The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers... Comments

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Bring Your Attribution Model up to the 21st Century

Nov 6, 2013 - A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Comments

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A New Look at the Value of Data to Marketers and the Economy

Oct 22, 2013 - New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Comments

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Data is Great, But the Value is in the Insights

Oct 14, 2013 - Any conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze. Comments

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Mad Men vs. Math Men: 5 Ways to Automate for Both Sides of Your Marketing Brain

Aug 19, 2013 - A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the... Comments

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Who I Am Is Less Important Than What I Do: Identifying the 'Right Data'

Jul 22, 2013 - Modern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who... Comments

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Humanizing 'Big Brother' - Integrated Customer Experiences in an Age of Privacy

Jun 24, 2013 - Marketers can use data to design shared experiences that guide people through the sales or brand journey. Comments

market-word

What Continued Investment in MA Businesses Gives to Marketers

May 27, 2013 - Marketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional... Comments

business-people

Purposeful Partnership Methodology: How to Be a Good Client

Apr 29, 2013 - What five marketers think makes a good client. Comments

big-data

MapReduce and Marketing: Are Small Bits of Big Data Meaningful?

Apr 1, 2013 - Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging... Comments

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Big Brands on Big Data: Bigger Marketing Is Not Better

Mar 4, 2013 - Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Comments

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Are Predictive Models Dead?

Feb 11, 2013 - All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness. Comments

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