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Stephanie Miller

Stephanie Miller

VP, Member Relations

The Direct Marketing Association

Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue. She speaks and writes regularly and leads many industry initiatives as VP, Member Relations and Chief Listening Officer at the Direct Marketing Association (www.the-dma.org). Feedback and column ideas most welcome, to smiller AT the-dma DOT org or @stephanieSAM.

IN PRINT

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Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Stephanie Miller  |  Email Marketing  |  December 30, 2008 Comments

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

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RECENT ARTICLES BY STEPHANIE MILLER

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MapReduce and Marketing: Are Small Bits of Big Data Meaningful?

Apr 1, 2013 - Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging... Comments

big-data

Big Brands on Big Data: Bigger Marketing Is Not Better

Mar 4, 2013 - Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience. Comments

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Are Predictive Models Dead?

Feb 11, 2013 - All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness. Comments

big-data

Big Data 101: Use Web Data to Understand Customer Intent

Jan 7, 2013 - How are you using web data to improve your customer experiences - and increase revenue? Comments

shutterstock-104973152

Got Social Data? Must Transform Analytics Operations

Dec 10, 2012 - Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way. Comments

american-apparel-hurricane-offer-oct-2012

Airlines Automation Gone Wild: Messaging Aftermath of Hurricane Sandy

Nov 12, 2012 - Which would you rather be: the marketing team who generated response or the team who expressed sympathy? Comments

target-your-customers

Forget Segmentation: It’s Time to Engage

Oct 15, 2012 - The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up. Comments

big-data

Big Data and the Marketing Organization

Oct 1, 2012 - How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message. Comments

Irony: Optimizing Marketing Automation Requires Human Intervention

Aug 20, 2012 - Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do. Comments

Connect Big Data With Customer Behavior to Improve Social, Email, and Web ROI

Jul 23, 2012 - The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing. Comments

Users Emerge As Distinct Category of Shoppers

Jun 25, 2012 - A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential. Comments

Digital Marketing Attribution: Tapping the Data Disruption

May 29, 2012 - To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how... Comments

Introducing the Self-Service Generation

Apr 30, 2012 - A new trend of consumer intelligence. Comments

How to Combine Personas With Automation and Get Closer to Customers

Apr 2, 2012 - Personas are a good way to get closer to the individual behind the bits and bytes. Comments

6 Tips for Using Propensity Models to Improve Response and Revenue

Feb 6, 2012 - Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how. Comments

4 Ways to Leverage Major 2012 Trends for Higher Integrated Marketing Success

Jan 9, 2012 - Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year. Comments

The Engagement Experience: Now Engineered by Marketers

Dec 12, 2011 - What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life? Comments

Checklist: Are You Ready for Integrated Marketing?

Nov 14, 2011 - The seven questions you should ask yourself to determine your readiness for integrated marketing. Comments

Achieve Data-Driven Customer Connections in Email Marketing

Oct 17, 2011 - The key to connecting with customers and reaching the inbox is engagement. Comments

What SMS Will Bring You: Reach and Revenue

Oct 3, 2011 - Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging. Comments

Are We Ready for What's New in Marketing Automation?

Sep 19, 2011 - The future of marketing automation needs to be making marketing simpler, but more powerful. Comments

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