Stephanie Miller

Stephanie Miller

Partner

TopRight Partners

Stephanie Miller is a partner with brand and marketing technology strategy firm TopRight Partners, which helps customers use the technology they have today to do the marketing they want to do today and tomorrow. She is a relentless customer advocate and a champion for marketers creating memorable customer experiences. A digital marketing and CRM expert, she helps sophisticated marketers balance the right mix of people, process, and technology to optimize a data-driven content marketing strategy. She speaks and writes regularly and leads several industry-wide initiatives. Feedback and column ideas most welcome, to smiller AT toprightpartners DOT com or @stephanieSAM.

Profile

IN PRINT

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

RECENT ARTICLES BY STEPHANIE MILLER

personas

Personas Rise Again in Support of 1:1 Personalization

May 19, 2015 - Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Comments

sales-equals-marketing

Sales Is the New Marketing: 7 Ways to Embrace It

May 5, 2015 - As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Comments

Customer

5 Challenging Questions to Help Close the Customer Experience Gap

Apr 21, 2015 - There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you... Comments

team-player-assist

The Power of Assists: Marketing Technology Is a Team Player

Apr 7, 2015 - Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it... Comments

mobile-first-search

Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

Apr 1, 2015 - During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Comments

multi-channel-attribution

The Power of Multichannel Attribution at TD Bank [#CZLNY]

Mar 31, 2015 - In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization... Comments

automated-personalization

Testing How Personalized Content Improves Customer Experience [#CZLNY]

Mar 31, 2015 - In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience... Comments

automated-personalization

How "Automated Personalization" Is Curing Our Creativity Crisis

Mar 24, 2015 - How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Comments

Budget

6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

Mar 10, 2015 - Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Comments

personalization

RIP Mass Marketing - Long Live 1:1 at Scale

Feb 24, 2015 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Comments

lessons

5 Campaign Management Lessons to Apply in 2015

Feb 10, 2015 - These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Comments

roi-increase

5 Ways to Turn Customer Obsession Into Marketing ROI

Jan 27, 2015 - In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Comments

clock-real-time-risk-waters0314

4 Ways to Turn Real-Time Into Right-Time Marketing

Jan 13, 2015 - What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Comments

omnichannel

4 Ways to Make an Immediate Impact Toward Omnichannel

Dec 16, 2014 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Comments

content

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

Dec 2, 2014 - How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Comments

automation-shutterstock-87320653

5 Reasons Sales Teams Should Embrace Marketing Automation

Nov 18, 2014 - Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the... Comments

question

3 Marketing Challenges Driving the Future of Automation

Nov 4, 2014 - Marketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Comments

business-friends

Creativity and Data: Can’t We Just Be Friends?

Oct 21, 2014 - Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel... Comments

mobile-publishing

Every Marketer Is a Publisher

Oct 7, 2014 - In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Comments

advanced-analytics

Content and Analytics: A Strategic Combination

Sep 23, 2014 - To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Comments

happy-faces-sad

The Marketer Happiness Quotient: Technology Is Your Friend

Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation... Comments

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