Stephanie Miller

Stephanie Miller

Partner

TopRight Partners

Stephanie Miller is a partner with brand and marketing technology strategy firm TopRight Partners, which helps customers use the technology they have today to do the marketing they want to do today and tomorrow. She is a relentless customer advocate and a champion for marketers creating memorable customer experiences. A digital marketing and CRM expert, she helps sophisticated marketers balance the right mix of people, process, and technology to optimize a data-driven content marketing strategy. She speaks and writes regularly and leads several industry-wide initiatives. Feedback and column ideas most welcome, to smiller AT toprightpartners DOT com or @stephanieSAM.

Profile

IN PRINT

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

RECENT ARTICLES BY STEPHANIE MILLER

personalization

RIP Mass Marketing - Long Live 1:1 at Scale

Feb 24, 2015 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Comments

lessons

5 Campaign Management Lessons to Apply in 2015

Feb 10, 2015 - These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Comments

roi-increase

5 Ways to Turn Customer Obsession Into Marketing ROI

Jan 27, 2015 - In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Comments

clock-real-time-risk-waters0314

4 Ways to Turn Real-Time Into Right-Time Marketing

Jan 13, 2015 - What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Comments

omnichannel

4 Ways to Make an Immediate Impact Toward Omnichannel

Dec 16, 2014 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Comments

content

Subscriber Search: 5 Content-Driven Customer Acquisition Tricks

Dec 2, 2014 - How can you best use your content marketing to build up an engaged subscriber base? Here are five tips and tricks from experts in the field. Comments

automation-shutterstock-87320653

5 Reasons Sales Teams Should Embrace Marketing Automation

Nov 18, 2014 - Automation tools allow marketers to spend less time guessing and more time attracting and nurturing prospects, something that directly benefits the... Comments

question

3 Marketing Challenges Driving the Future of Automation

Nov 4, 2014 - Marketers today have a prioritization problem, an integration problem, and an insights automation problem. How can we fix these? Comments

business-friends

Creativity and Data: Can’t We Just Be Friends?

Oct 21, 2014 - Marketing automation could be the link between creativity and our dependence on data with its ability to match creative assets to the right channel... Comments

mobile-publishing

Every Marketer Is a Publisher

Oct 7, 2014 - In today's world, where news is often broken on social media, every marketer can be a publisher. How can you improve your content marketing? Comments

advanced-analytics

Content and Analytics: A Strategic Combination

Sep 23, 2014 - To improve the results of your content marketing efforts, apply an analytics-based approach that focuses on channel and format as much as topic. Comments

happy-faces-sad

The Marketer Happiness Quotient: Technology Is Your Friend

Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation... Comments

content

The Content Is You!

Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal... Comments

automation-shutterstock-136061006

Why Marketing Automation Makes Sense Now

Aug 12, 2014 - Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and... Comments

four-cs-customer-engagement

The 4 Cs of Customer Engagement: The People Want Content!

Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these... Comments

marketing-organization

Great Marketing Technology Cannot Succeed Without Great Strategy

Jul 15, 2014 - Without developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Comments

content-marketing-within-reach

Content Marketing Is Within Reach for Small Teams

Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

anonymous

Connecting With the Anonymous Customer

Jun 17, 2014 - In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Comments

preference-center

The Value of Self-Reported Interests: A Preference Center Story

Jun 3, 2014 - Developing a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Comments

Image of a horrible online troll at a computer

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper... Comments

Concept image of building trust

Investing in Trust to Gain Loyalty

May 6, 2014 - As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and... Comments

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