Stephanie Miller

Stephanie Miller

VP, Member Relations

The Direct Marketing Association

Stephanie Miller is a relentless customer advocate and a champion for marketers creating memorable online experiences. A digital marketing expert, she helps responsible data-driven marketers connect with the people, resources, and ideas they need to optimize response and revenue. She speaks and writes regularly and leads many industry initiatives as VP, Member Relations and Chief Listening Officer at the Direct Marketing Association (www.the-dma.org). Feedback and column ideas most welcome, to smiller AT the-dma DOT org or @stephanieSAM.

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IN PRINT

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

RECENT ARTICLES BY STEPHANIE MILLER

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The 4 Cs of Customer Engagement: The People Want Content!

Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these... Comments

marketing-organization

Great Marketing Technology Cannot Succeed Without Great Strategy

Jul 15, 2014 - Without developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Comments

content-marketing-within-reach

Content Marketing Is Within Reach for Small Teams

Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

anonymous

Connecting With the Anonymous Customer

Jun 17, 2014 - In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Comments

preference-center

The Value of Self-Reported Interests: A Preference Center Story

Jun 3, 2014 - Developing a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Comments

Image of a horrible online troll at a computer

Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper... Comments

Concept image of building trust

Investing in Trust to Gain Loyalty

May 6, 2014 - As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and... Comments

multi-channel-attribution

Upgrade Your Analytics Insights With Fractional Attribution

Apr 22, 2014 - The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Comments

big-data-screen

Is Big Data Really Working for Marketers?

Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for... Comments

direct-marketing

Is What’s Old Really New in Direct Marketing?

Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big... Comments

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The Power of Customer Engagement Is in Your Hands

Mar 11, 2014 - Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order... Comments

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Do You Need Data Breach Readiness?

Feb 25, 2014 - A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's... Comments

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Is Our Future Programmatic?

Feb 11, 2014 - Programmatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all... Comments

An eye in close-up superimposted by a screen of random numbers

2014 Starting Off with Terrible PR for Marketers

Jan 28, 2014 - Between data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Comments

king-crown

Content is King. Again. Still.

Jan 14, 2014 - The key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics. Comments

big-data

5 Myths (and Truths) About Big Data

Dec 30, 2013 - Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data... Comments

Big Data sign hanging from ceiling

To Prove Its Value, Put Big Data to Work Across the Business

Dec 17, 2013 - At the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype... Comments

stephaniemiller1

Marketing Industry Takes a Hit When Government Goes Spying

Nov 19, 2013 - The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers... Comments

measurement-tape

Bring Your Attribution Model up to the 21st Century

Nov 6, 2013 - A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach. Comments

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A New Look at the Value of Data to Marketers and the Economy

Oct 22, 2013 - New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy. Comments

An eye in close-up superimposted by a screen of random numbers

Data is Great, But the Value is in the Insights

Oct 14, 2013 - Any conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze. Comments

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