RECENT ARTICLES BY STEPHANIE MILLER
Apr 1, 2013 -
Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging...
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
Feb 11, 2013 -
All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness.
Jan 7, 2013 -
How are you using web data to improve your customer experiences - and increase revenue?
Dec 10, 2012 -
Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way.
Nov 12, 2012 -
Which would you rather be: the marketing team who generated response or the team who expressed sympathy?
Oct 15, 2012 -
The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up.
Oct 1, 2012 -
How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message.
Aug 20, 2012 -
Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do.
Jul 23, 2012 -
The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing.
Jun 25, 2012 -
A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential.
May 29, 2012 -
To make accurate budgeting decisions, marketers need to take into account multi-channel, multi-touch purchasing cycles. Here are two examples of how...
Apr 30, 2012 -
A new trend of consumer intelligence.
Apr 2, 2012 -
Personas are a good way to get closer to the individual behind the bits and bytes.
Feb 6, 2012 -
Marketers can use a new layer of analysis to improve conversations with high value and ready-to-act people. Here's how.
Jan 9, 2012 -
Some practical things all marketers can do to improve customer engagement and marketing revenues in the coming year.
Dec 12, 2011 -
What if we set a goal for ourselves that every email message or social interaction has the potential to change someone's life?
Nov 14, 2011 -
The seven questions you should ask yourself to determine your readiness for integrated marketing.
Oct 17, 2011 -
The key to connecting with customers and reaching the inbox is engagement.
Oct 3, 2011 -
Launch your SMS program so that it can integrate, complement, and synergize with your email and other outbound messaging.
Sep 19, 2011 -
The future of marketing automation needs to be making marketing simpler, but more powerful.