Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman



5 Elements to Move from Segmentation to Personalization

Sep 16, 2015 - By using integrated data to successfully advance from sufficient segmentation to captivating personalization, you can optimize the customer experience... Comments


CRM Is Branching Out to Include Marketing Automation

Aug 12, 2015 - Here are some tips for utilizing cloud-based software that merges CRM functionality with marketing automation, generating effective and efficient integrated... Comments


4 Ways to Improve Audience Insights Through Collaboration

Jul 28, 2015 - Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part... Comments


Struggling to Measure Social ROI? Partner With Your CRM Team

Jul 14, 2015 - Social teams shouldn't skip measurements and metrics. Measures of behavioral, persona, and stratification data can drive strategy. Comments


Unchain Marketing Data to Improve High-Value Customer Experience

Jun 30, 2015 - While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simply... Comments


Marketing Technology Is A Competitive Advantage

Jun 17, 2015 - Brand stories today are more experiences than narratives and as a result, technology has become integral to that experience. Comments


Introducing "ERM" to Activate Your Secret Weapon: Employees

Jun 3, 2015 - Employees are an often-untapped resource in marketing. Capitalizing on their advocacy - having them share content across their own social feeds, say... Comments


Personas Rise Again in Support of 1:1 Personalization

May 19, 2015 - Though not typically used for segmentation, formerly out-of-fashion personas can be key personalization supplements for content marketers. Comments


Sales Is the New Marketing: 7 Ways to Embrace It

May 5, 2015 - As sales and marketing continue to converge, sales teams need to be digitally enabled. Start the process with these seven steps. Comments


5 Challenging Questions to Help Close the Customer Experience Gap

Apr 21, 2015 - There's often a difference between what value marketers think they're creating for consumers and what consumers are actually experiencing. How can you... Comments


The Power of Assists: Marketing Technology Is a Team Player

Apr 7, 2015 - Marketing technology, and particularly marketing automation technology, can be well-suited to provide assists to the marketing team. Are you using it... Comments


Mobile Searchers Have Local Intent: 7 Quick Wins [#CZLNY]

Apr 1, 2015 - During her session at ClickZ Live New York, Jori Ford discussed how to reach consumers when they're searching on their mobile devices. Comments


The Power of Multichannel Attribution at TD Bank [#CZLNY]

Mar 31, 2015 - In his session at ClickZ Live New York, TD Bank's Nick Necsulescu shared the importance of multichannel attribution in making good marketing optimization... Comments


Testing How Personalized Content Improves Customer Experience [#CZLNY]

Mar 31, 2015 - In his session at ClickZ Live New York, Jake Sapirstein of SAP discussed the importance of testing how personalization can improve the customer experience... Comments


How "Automated Personalization" Is Curing Our Creativity Crisis

Mar 24, 2015 - How can automated personalization improve the placement of your content marketing and ultimately increase conversions? Comments


6 Budgeting Mistakes That Are Blocking Your Optimization Efforts

Mar 10, 2015 - Marketing automation systems can help you effectively manage your budgets and marketing plans, so that you can increase your optimization efforts. Comments


RIP Mass Marketing - Long Live 1:1 at Scale

Feb 24, 2015 - Customers want to be targeted with an individual approach, and automation technology can help marketers achieve this if used properly. Comments


5 Campaign Management Lessons to Apply in 2015

Feb 10, 2015 - These five strategies will help you get the most out of your campaigns this year and maximize one of the emerging themes of 2015 - personalization. Comments


5 Ways to Turn Customer Obsession Into Marketing ROI

Jan 27, 2015 - In order to boost your company's return on investment, make sure you are focused on your customers' satisfaction. Comments


4 Ways to Turn Real-Time Into Right-Time Marketing

Jan 13, 2015 - What's the difference between real-time data and right-time data, and why should marketers be focusing on right-time data instead? Comments


4 Ways to Make an Immediate Impact Toward Omnichannel

Dec 16, 2014 - Omnichannel marketing is all about being customer-centric. What are you doing to move your organization in this direction and stay in the game? Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...