Marketing News & Expert Advice
Stephanie Miller | Email Marketing | December 30, 2008
Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman
Nov 19, 2013 -
The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers...
Nov 6, 2013 -
A holistic attribution model is a very good thing for the industry and a way to strengthen any customer-centric approach.
Oct 22, 2013 -
New research from the Data-Driven Marketing Institute outlines the scope and flow of data through our data-driven economy.
Oct 14, 2013 -
Any conversation around marketing analytics must focus on the insights that we glean, not just the data that we analyze.
Sep 16, 2013 -
Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data...
Aug 19, 2013 -
A repeatable process for real-time, multi-channel optimization can make an enormous difference in how each campaign performs overall and within the...
Jul 22, 2013 -
Modern marketers who are able to determine the key elements of data that make a difference in response, ROI, and business performance are the ones who...
Jun 24, 2013 -
Marketers can use data to design shared experiences that guide people through the sales or brand journey.
May 27, 2013 -
Marketers should expect this investment on the supplier side to pay off for them with increased product innovation, integrated platforms, additional...
Apr 29, 2013 -
What five marketers think makes a good client.
Apr 1, 2013 -
Start tapping technology tools that provide the ability to identify the key bits of data that are really important to your decisioning or messaging...
Mar 4, 2013 -
Marketing has always been the advocate of the consumer; now, we are much more responsible for the entire customer experience.
Feb 11, 2013 -
All business today is data-driven and the most progressive and advanced marketers are using automation to reach new levels of customer connectedness.
Jan 7, 2013 -
How are you using web data to improve your customer experiences - and increase revenue?
Dec 10, 2012 -
Marketers must connect customers with experiences and purchase opportunities…and then get the heck out of the way.
Nov 12, 2012 -
Which would you rather be: the marketing team who generated response or the team who expressed sympathy?
Oct 15, 2012 -
The faster consumers interact with our brands, the faster we need to respond. Segmentation alone doesn't keep up.
Oct 1, 2012 -
How to make sure you're using all the data available to make meaningful connections with customers when they are in market to receive the message.
Aug 20, 2012 -
Technology doesn't come up with great creative approaches and associate the right message with the right lifecycle stage; humans do.
Jul 23, 2012 -
The only path to higher relevancy, response, and revenues is to take a campaign management approach to digital marketing.
Jun 25, 2012 -
A recent study shows that tablets need to be recognized for their wide consumer appeal and unique marketing potential.
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