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Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Sign Me Up: A Marketer's Guide to Email Newsletters the Build Relationships and Boost Sales

Written by Matt Blumberg, founder and CEO, Return Path, Inc., and Michael Mayor along with Stephanie Miller and Tami Monahan Forman

RECENT ARTICLES BY STEPHANIE MILLER

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The Marketer Happiness Quotient: Technology Is Your Friend

Sep 9, 2014 - A study shows that marketing departments have lots of room to improve when it comes to employee engagement. Technology, and specifically marketing automation... Comments

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The Content Is You!

Aug 26, 2014 - Great content is often the key to better engagement, and in turn, more conversions. What's the key to great content? Make what you produce more personal... Comments

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Why Marketing Automation Makes Sense Now

Aug 12, 2014 - Marketing automation tools allow marketers to identify and target potential customers when they need it most, leading to higher engagement rates and... Comments

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The 4 Cs of Customer Engagement: The People Want Content!

Jul 29, 2014 - When your goal is to create amazing customer experiences that build engagement and earn loyalty, your data-driven content priorities should become these... Comments

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Great Marketing Technology Cannot Succeed Without Great Strategy

Jul 15, 2014 - Without developing the right marketing strategy for your company, even the best marketing automation technology won't help you succeed. Comments

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Content Marketing Is Within Reach for Small Teams

Jul 1, 2014 - Marketing automation tools can help marketers amplify their precious resources to get the most out of their content marketing campaigns. Comments

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Connecting With the Anonymous Customer

Jun 17, 2014 - In many ways, consumers are always figuring out how to live a seamless offline and digital life. It's marketers who are still catching up. Comments

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The Value of Self-Reported Interests: A Preference Center Story

Jun 3, 2014 - Developing a simple preference center will balance the need for customers to make choices and for marketers to present new ideas and offerings. Comments

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Wherefore Art Thou Manners? Internet Trolls Are a Dark Side to Brand Engagement

May 20, 2014 - Are brands too sensitive? Should they be wary of opening themselves up to negative feedback on social channels, or take the risk in the hopes of deeper... Comments

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Investing in Trust to Gain Loyalty

May 6, 2014 - As the industry continues to turn toward data-driven marketing, marketers need to dedicate resources to strengthening the trust between consumers and... Comments

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Upgrade Your Analytics Insights With Fractional Attribution

Apr 22, 2014 - The insights that can be gleaned from effective attribution analysis can be very powerful for marketers - so why aren't we all doing it? Comments

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Is Big Data Really Working for Marketers?

Apr 8, 2014 - At a roundtable discussion at ClickZ Live New York last week, the question of whether or not Big Data, or any data analytics at all, are working for... Comments

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Is What’s Old Really New in Direct Marketing?

Mar 25, 2014 - Many successful multi-channel marketers are finding out that our roots in good old direct and database marketing are powerful assets in our new "big... Comments

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The Power of Customer Engagement Is in Your Hands

Mar 11, 2014 - Engagement is not an event, it's a commitment - a nurturing process across channels. It's time that marketers become "engagement engineers" in order... Comments

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Do You Need Data Breach Readiness?

Feb 25, 2014 - A sad fact of our time is that every company is at real risk for a criminal data breach, so a proactive approach is not only good for business, it's... Comments

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Is Our Future Programmatic?

Feb 11, 2014 - Programmatic marketing will likely be a big driver of display and other digital spending in the coming year, as the programmatic approach benefits all... Comments

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2014 Starting Off with Terrible PR for Marketers

Jan 28, 2014 - Between data breaches and Congressional hearings, the year has started on a sour note for marketers. What can we do to remedy the situation? Comments

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Content is King. Again. Still.

Jan 14, 2014 - The key to success in 2014 and beyond is coordinating and synchronizing your content marketing with your marketing automation and marketing analytics. Comments

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5 Myths (and Truths) About Big Data

Dec 30, 2013 - Used responsibly, all that data has a very meaningful impact on our lives and the economy. It's time to clear up some of the myths surrounding big data... Comments

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To Prove Its Value, Put Big Data to Work Across the Business

Dec 17, 2013 - At the NCDM: Where Marketing Meets Big Data conference last week, many keynote speakers and other session leaders decried big data as too much hype... Comments

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Marketing Industry Takes a Hit When Government Goes Spying

Nov 19, 2013 - The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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