Marketing News & Expert Advice
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Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.
RECENT ARTICLES BY CHRISTOPHER HEINE
Nutella Says Facebook Ads Outperformed TV
Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments
Facebook's 'Were Here' Feature Exposes Mobile Buzz
Dec 28, 2012 - Large retailers need to call their Facebook reps. Comments
McDonald's Addresses Twitter Critics
Dec 27, 2012 - Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Comments
Pepsi and Red Bull Talk Instagram Activations
Dec 25, 2012 - New York ad agency Gyro looks to music industry for Instagram inspiration. Comments
Facebook News Feed Ads Get A Lot Bigger
Jun 8, 2012 - Quietly rolled out redesign should please marketers. Comments
The Facebook IPO Effect on Social Vendor Price Tags
Jun 7, 2012 - Observers weigh in on whether Wall Street woes could impact Facebook ecosystem. Comments
Big Brands Take Motley Routes to Mobile Loyalty
Jun 6, 2012 - American Eagle, Denny's, and Sovereign approach on-the-go consumers in distinctly varied ways. Comments
Facebook Updates Mobile Ads' Status to Separated
Jun 5, 2012 - Digital giant unveils new ad-buying options for sponsored stories. Comments
Groupon and Foursquare End Distribution Deal
Jun 5, 2012 - Partnership appears to have lasted less than 10 months. Comments
Tide Turns Onion Article Into Meta Video
Jun 5, 2012 - Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand. Comments
Salesforce's Big Price Tag for Buddy Media Emboldens Social
Jun 4, 2012 - Vitrue was also considered as an acquisition target. Comments
B2B Brand Says Facebook Ads Drove Sales
Jun 4, 2012 - HubSpot credits sophisticated tactics for Q1 sales on the social site. Comments
Coke Partners for Summer Foursquare Sweeps
Jun 1, 2012 - Consumers can win a year's supply of Diet Coke. Comments
Pepsi Builds Music Series Around Twitter Data
May 30, 2012 - Beverages company to mine tweets to put on concerts. Comments
Amex and Foursquare Debut Deals in the U.K.
May 30, 2012 - Tesco, Primark, and PizzaExpress are major brand partners at launch. Comments
How Runner's World Raced to 300K Twitter Followers
May 29, 2012 - Magazine achieved impressive organic growth with three tactics. Comments
Samsung Dishes on Facebook And Pinterest [Video]
May 25, 2012 - ClickZ speaks with marketing director for the global brand about social media initiatives. Comments
Facebook Offers Test Bodes Well for Upscale Retailer
May 25, 2012 - Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. Comments
Facebook Camera App Won't Have Ads - For Now
May 24, 2012 - Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions. Comments
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