Christopher Heine

Christopher Heine

Christopher Heine was a senior writer for ClickZ through June 2012. He covered social media, sports/entertainment marketing, retail, and more. Heine's work has also appeared via Mashable, Brandweek, DM News, MarketingSherpa, and other tech- and ad-centric publications. USA Today, Bloomberg Radio, and The Los Angeles Times have cited him as an expert journalist.

RECENT ARTICLES BY CHRISTOPHER HEINE

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Nutella Says Facebook Ads Outperformed TV

Dec 30, 2012 - Brand incorporates social ads into traditional marketing mix model for campaign in Germany. Comments

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Facebook's 'Were Here' Feature Exposes Mobile Buzz

Dec 28, 2012 - Large retailers need to call their Facebook reps. Comments

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McDonald's Addresses Twitter Critics

Dec 27, 2012 - Behind the hash-tags, a Q&A with McDonald's social media director Rick Wion. Comments

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Pepsi and Red Bull Talk Instagram Activations

Dec 25, 2012 - New York ad agency Gyro looks to music industry for Instagram inspiration. Comments

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Facebook News Feed Ads Get A Lot Bigger

Jun 8, 2012 - Quietly rolled out redesign should please marketers. Comments

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The Facebook IPO Effect on Social Vendor Price Tags

Jun 7, 2012 - Observers weigh in on whether Wall Street woes could impact Facebook ecosystem. Comments

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Big Brands Take Motley Routes to Mobile Loyalty

Jun 6, 2012 - American Eagle, Denny's, and Sovereign approach on-the-go consumers in distinctly varied ways. Comments

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Facebook Updates Mobile Ads' Status to Separated

Jun 5, 2012 - Digital giant unveils new ad-buying options for sponsored stories. Comments

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Groupon and Foursquare End Distribution Deal

Jun 5, 2012 - Partnership appears to have lasted less than 10 months. Comments

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Tide Turns Onion Article Into Meta Video

Jun 5, 2012 - Digitas copywriter, once in The Lemonheads, apes Poison's Bret Michaels for the detergent brand. Comments

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Salesforce's Big Price Tag for Buddy Media Emboldens Social

Jun 4, 2012 - Vitrue was also considered as an acquisition target. Comments

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B2B Brand Says Facebook Ads Drove Sales

Jun 4, 2012 - HubSpot credits sophisticated tactics for Q1 sales on the social site. Comments

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Coke Partners for Summer Foursquare Sweeps

Jun 1, 2012 - Consumers can win a year's supply of Diet Coke. Comments

Google Commercializes Retail Product Feeds

May 31, 2012 - New "Shopping" platform will charge for listings that were once free. Comments

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Pepsi Builds Music Series Around Twitter Data

May 30, 2012 - Beverages company to mine tweets to put on concerts. Comments

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Amex and Foursquare Debut Deals in the U.K.

May 30, 2012 - Tesco, Primark, and PizzaExpress are major brand partners at launch. Comments

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How Runner's World Raced to 300K Twitter Followers

May 29, 2012 - Magazine achieved impressive organic growth with three tactics. Comments

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Samsung Dishes on Facebook And Pinterest [Video]

May 25, 2012 - ClickZ speaks with marketing director for the global brand about social media initiatives. Comments

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Facebook Offers Test Bodes Well for Upscale Retailer

May 25, 2012 - Bonobos' Memorial Day weekend campaign gets 12,000 "Claims" in the first day. Comments

Bazaarvoice Nabs Rival PowerReviews for $152M

May 24, 2012 - Two huge e-commerce reviews players consolidate. Comments

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Facebook Camera App Won't Have Ads - For Now

May 24, 2012 - Looking to secure future monetization, the digital giant ramps up mobile prowess via acquisitions. Comments

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