Reinventing the CMO

Reinventing the CMO

12y Mike Baker

Reinventing the CMO

The new wave of digital marketing management tools has given today's CMO the ability to measure, normalize, and rationalize marketing. Read More...

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Looking to Cut Marketing Costs?

Looking to Cut Marketing Costs?

12y Mike Baker

Looking to Cut Marketing Costs?

Putting the squeeze on creative is not the answer. Read More...

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The Next Big Trend in Digital Marketing: Programmatic Premium

The Next Big Trend in Digital Marketing: Programmatic Premium

12y Mike Baker

The Next Big Trend in Digital Marketing: Programma...

Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Read More...

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A Call for Transparency: Are Dynamic Price Floors Good for the Industry?

A Call for Transparency: Are Dynamic Price Floors Good for the Industry?

12y Mike Baker

A Call for Transparency: Are Dynamic Price Floors ...

As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes? Read More...

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Leading the Agency Evolution

Leading the Agency Evolution

12y Mike Baker

Leading the Agency Evolution

Getting to the heart of data-driven mobile advertising with Neo@Ogilvy. Read More...

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Will Digital Advertising Wait for Your Brand?

Will Digital Advertising Wait for Your Brand?

12y Mike Baker

Will Digital Advertising Wait for Your Brand?

Brand marketers are still resisting digital. What are the risks and rewards? Read More...

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5 Ways to Reinvent the AOR for the Digital Age

5 Ways to Reinvent the AOR for the Digital Age

12y Mike Baker

5 Ways to Reinvent the AOR for the Digital Age

Agencies of record must move from "complain mode" to thrive mode. Here's how. Read More...

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Can Audience Insights Boost the ROI of Social Media Ads?

Can Audience Insights Boost the ROI of Social Media Ads?

13y Mike Baker

Can Audience Insights Boost the ROI of Social Medi...

Savvy marketers can use data and insights from Facebook campaigns to optimize media plans on the "open web." Read More...

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'Adjust' Your Video Strategies for Better Results

'Adjust' Your Video Strategies for Better Results

13y Mike Baker

'Adjust' Your Video Strategies for Better Results

High-quality video inventory and advanced measurement and analytics tools are driving the growth and maturation of video advertising... Read More...

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Online Advertising Goes Open Source

Online Advertising Goes Open Source

13y Mike Baker

Online Advertising Goes Open Source

A Q&A with Chris Davey, senior vice president and managing director of SapientNitro. Read More...

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The Future of Advertising: How Technology Is Transforming Consumer Engagement

The Future of Advertising: How Technology Is Transforming Consumer Engagement

13y Mike Baker

The Future of Advertising: How Technology Is Trans...

A Q&A with Adam Cahill, EVP co-media director, Hill Holliday and Jon Verna, managing director, Run Inc. Read More...

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Search and Display: Has Convergence Arrived?

Search and Display: Has Convergence Arrived?

14y Mike Baker

Search and Display: Has Convergence Arrived?

A Q&A with Dax Hamman, VP display media at iCrossing. Read More...

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Advances in Audience Buying: What's Next?

Advances in Audience Buying: What's Next?

14y Mike Baker

Advances in Audience Buying: What's Next?

Audience data can greatly enhance the accuracy of demand side platforms and real-time bidding. BlueKai's Omar Tawakol discusses data quality and the f...

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A 10-Step Guide to Evaluating Demand-Side Platforms

A 10-Step Guide to Evaluating Demand-Side Platforms

14y Mike Baker

A 10-Step Guide to Evaluating Demand-Side Platform...

DSP technology is all about making more intelligent decisions, so here are some factors to consider. Read More...

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Tap Into the Real Value of Consumer Data With Real-Time Bidding

Tap Into the Real Value of Consumer Data With Real-Time Bidding

14y Mike Baker

Tap Into the Real Value of Consumer Data With Real...

Target your desired customer with greater precision using real-time bidding and demand side platform optimization. Read More...

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How to Power Your 2010 Media Plan with Real-Time Bidding

How to Power Your 2010 Media Plan with Real-Time Bidding

14y Mike Baker

How to Power Your 2010 Media Plan with Real-Time B...

An approach to buying display ad media can help meet conversion goals and branding objectives. Here's how. Read More...

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What Demand-Side Platforms Can Mean for a Media Plan

What Demand-Side Platforms Can Mean for a Media Plan

14y Mike Baker

What Demand-Side Platforms Can Mean for a Media Pl...

A look at an approach that's designed to remove inefficiencies from the traditional display ad media buying model. Read More...

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Sizing Up the Sources of Real-Time Ad Inventory

Sizing Up the Sources of Real-Time Ad Inventory

14y Mike Baker

Sizing Up the Sources of Real-Time Ad Inventory

Suppliers of real-time ad inventory fall into three categories: ad exchanges, publisher yield optimizers, and ad networks. What makes these suppliers ...

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Real-Time Bidding: What It Is and Why It Matters

Real-Time Bidding: What It Is and Why It Matters

14y Mike Baker

Real-Time Bidding: What It Is and Why It Matters

The auction media model, which helped to drive the explosive growth of search marketing, now comes to online display advertising. Read More...

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