Liana Evans

Liana Evans

CEO

Da Li Social

Liana "Li" Evans is the author of the award winning social media marketing book, "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media" and she is the president and CEO of Da Li Social, as well as an adjunct professor for Rutgers University's Mini MBA Program. Liana has also been featured in the books "Online Marketing Heroes" and "Video Marketing An Hour a Day." As an established online marketing industry veteran with over 15 years of experience she's focused her unique skillset to specialize in integrated marketing and how companies can successfully strategize integrating all online marketing channels as well as offline traditional media. Her deep technical combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross-channel tactics cohesively.

Li was the search engine optimization (SEO) and social media marketing architect for such companies as QVC and Comcast (Fancast) and has consulted with several other different sized companies such as AOL MovieFone. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.

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RECENT ARTICLES BY LIANA EVANS

lianaevansdecsocial

In Social Media, Everyone Has 'The Right' To Be Offended

Dec 19, 2013 - You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents. Comments

jambalaya-search

Structured Data, Google Highlighter, and How Can They Help Your Business

Apr 11, 2013 - Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information... Comments

local

Utilizing Social Media to Help Improve Your Local Rankings

Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

milk-cartons-to-amber-alerts

From Milk Cartons to Facebook

Jan 17, 2013 - How social media and mobile are reshaping information distribution. Comments

shoestring-budget

Social Media on a Small Business Budget

Dec 20, 2012 - Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist. Comments

community

5 Steps to Building an Active Social Media Community

Nov 26, 2012 - It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Comments

dont-be-lame

Don't Just Count the Likes

Sep 27, 2012 - If you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. Comments

clientvendorrelationship

Learn What Your Customers Want: To Connect With You!

Aug 30, 2012 - It's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for. Comments

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The Art of the Infographic

Aug 2, 2012 - Infographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the... Comments

Integrating Images and Videos Into Your Marketing Strategy

Jul 5, 2012 - Four ways companies can utilize images and video as a tactic to increase engagement with their audience and customers. Comments

Integrating Public Relations Into Your Small Business Marketing Plan

May 10, 2012 - Launching a public relations effort with an online marketing effort is no longer out of reach for small businesses. Comments

Integrating Paid Ads With Social Media Effectively

Apr 12, 2012 - What's the value of a "like" and why should consumers "like" you? Comments

How Small Businesses Can Integrate SEO Into Their Social Media Efforts

Mar 15, 2012 - Three ways you can balance optimizing for both search engines and social community members. Comments

Integrating Email Marketing for Small Businesses

Feb 16, 2012 - You must understand what your demographic and your audience finds valuable enough to share. Comments

Where to Begin With Integrated Marketing for Small Business Owners

Jan 19, 2012 - How to begin and implement different online marketing channels in the most time- and resource-efficient ways. Comments

People Want to Connect With You, Not Be Marketed To

Dec 28, 2011 - Six steps that you can take so you don't fall into the "push the message" trap when using social media as part of an integrated marketing strategy. Comments

Who Should Be on Your Social Media Team?

Dec 14, 2011 - The seven departments in your company that you should consider incorporating into your social media strategy. Comments

Think Beyond the Desktop - Social Is Going Mobile

Nov 23, 2011 - Four ways to make sure your consumers can connect with you on their smartphones. Comments

5 Ways to Become Valuable to Your Social Media Audience

Nov 2, 2011 - Today, perceived value matters and it's measured by your consumers sharing, commenting, voting, and reviewing. Comments

Learn From Others' Social Media Mistakes

Oct 12, 2011 - Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons learned... Comments

Just Because They Liked You, Doesn't Mean They'll Convert

Sep 21, 2011 - Four tips to help your social media strategy incorporate usability and conversion from the beginning. Comments

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