RECENT ARTICLES BY LIANA EVANS

lianaevansdecsocial

In Social Media, Everyone Has 'The Right' To Be Offended

Dec 19, 2013 - You can't please everyone all of the time. This is especially true in social media, where simple mistakes can turn into international media incidents. Comments

jambalaya-search

Structured Data, Google Highlighter, and How Can They Help Your Business

Apr 11, 2013 - Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information... Comments

local

Utilizing Social Media to Help Improve Your Local Rankings

Mar 14, 2013 - Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage. Comments

milk-cartons-to-amber-alerts

From Milk Cartons to Facebook

Jan 17, 2013 - How social media and mobile are reshaping information distribution. Comments

shoestring-budget

Social Media on a Small Business Budget

Dec 20, 2012 - Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist. Comments

community

5 Steps to Building an Active Social Media Community

Nov 26, 2012 - It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable. Comments

dont-be-lame

Don't Just Count the Likes

Sep 27, 2012 - If you aren't engaging your audience, not much is going to happen with all of those people clicking the like button. Comments

clientvendorrelationship

Learn What Your Customers Want: To Connect With You!

Aug 30, 2012 - It's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for. Comments

infographicsexample

The Art of the Infographic

Aug 2, 2012 - Infographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the... Comments

Integrating Images and Videos Into Your Marketing Strategy

Jul 5, 2012 - Four ways companies can utilize images and video as a tactic to increase engagement with their audience and customers. Comments

Integrating Public Relations Into Your Small Business Marketing Plan

May 10, 2012 - Launching a public relations effort with an online marketing effort is no longer out of reach for small businesses. Comments

Integrating Paid Ads With Social Media Effectively

Apr 12, 2012 - What's the value of a "like" and why should consumers "like" you? Comments

How Small Businesses Can Integrate SEO Into Their Social Media Efforts

Mar 15, 2012 - Three ways you can balance optimizing for both search engines and social community members. Comments

Integrating Email Marketing for Small Businesses

Feb 16, 2012 - You must understand what your demographic and your audience finds valuable enough to share. Comments

Where to Begin With Integrated Marketing for Small Business Owners

Jan 19, 2012 - How to begin and implement different online marketing channels in the most time- and resource-efficient ways. Comments

People Want to Connect With You, Not Be Marketed To

Dec 28, 2011 - Six steps that you can take so you don't fall into the "push the message" trap when using social media as part of an integrated marketing strategy. Comments

Who Should Be on Your Social Media Team?

Dec 14, 2011 - The seven departments in your company that you should consider incorporating into your social media strategy. Comments

Think Beyond the Desktop - Social Is Going Mobile

Nov 23, 2011 - Four ways to make sure your consumers can connect with you on their smartphones. Comments

5 Ways to Become Valuable to Your Social Media Audience

Nov 2, 2011 - Today, perceived value matters and it's measured by your consumers sharing, commenting, voting, and reviewing. Comments

Learn From Others' Social Media Mistakes

Oct 12, 2011 - Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons learned... Comments

Just Because They Liked You, Doesn't Mean They'll Convert

Sep 21, 2011 - Four tips to help your social media strategy incorporate usability and conversion from the beginning. Comments

Get ClickZ Social newsletters delivered right to your inbox. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

Jobs

    • Internet Marketing Campaign Manager
      Internet Marketing Campaign Manager (Straight North, LLC) - Fort MillWe are looking for a talented Internet Marketing Campaign Manager to join the...
    • Online Marketing Coordinator
      Online Marketing Coordinator (NewMarket Health) - BaltimoreWant to learn marketing from the best minds in the business? NewMarket Health, a subsidiary...
    • Call Center Manager
      Call Center Manager (Common Sense Publishing) - Delray BeachWanted: Dynamic Call Center Manager with a Proven Track Record of Improving Response...