Marketing News & Expert Advice
Apr 11, 2013 -
Google has actually made it pretty darn simple, easy, and cheap to implement structured data on your site if you have any kind of event information...
Mar 14, 2013 -
Social networks, review sites, deal sites, and mobile applications can be some of your best strengths if you utilize them to your advantage.
Jan 17, 2013 -
How social media and mobile are reshaping information distribution.
Dec 20, 2012 -
Small businesses can do social media; it's just about being savvy enough to incorporate some of your strategies into procedures that already exist.
Nov 26, 2012 -
It takes time to build solid relationships that will help you manage a community. You must make sure your content is both reliable and valuable.
Sep 27, 2012 -
If you aren't engaging your audience, not much is going to happen with all of those people clicking the like button.
Aug 30, 2012 -
It's important to not just create media and content, but to make sure that it's optimized for what your potential customers could be searching for.
Aug 2, 2012 -
Infographics have fast become one of the most popular ways of conveying facts and figures into fun and entertaining ways to relate your data to the...
Jul 5, 2012 -
Four ways companies can utilize images and video as a tactic to increase engagement with their audience and customers.
May 10, 2012 -
Launching a public relations effort with an online marketing effort is no longer out of reach for small businesses.
Apr 12, 2012 -
What's the value of a "like" and why should consumers "like" you?
Mar 15, 2012 -
Three ways you can balance optimizing for both search engines and social community members.
Feb 16, 2012 -
You must understand what your demographic and your audience finds valuable enough to share.
Jan 19, 2012 -
How to begin and implement different online marketing channels in the most time- and resource-efficient ways.
Dec 28, 2011 -
Six steps that you can take so you don't fall into the "push the message" trap when using social media as part of an integrated marketing strategy.
Dec 14, 2011 -
The seven departments in your company that you should consider incorporating into your social media strategy.
Nov 23, 2011 -
Four ways to make sure your consumers can connect with you on their smartphones.
Nov 2, 2011 -
Today, perceived value matters and it's measured by your consumers sharing, commenting, voting, and reviewing.
Oct 12, 2011 -
Companies like Kenneth Cole and Aflac have made some very public social media blunders this year that have given the marketing world some lessons learned...
Sep 21, 2011 -
Four tips to help your social media strategy incorporate usability and conversion from the beginning.
Aug 31, 2011 -
Always remember that people search differently than they converse and social media communities aren't search engines.
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