Adam is president of RKG, a data-driven digital marketing agency with leading service and technology solutions in paid search, SEO, display, attribution, social media, and comparison shopping.
Prior to joining RKG, Adam was president and founder of the boutique SEO agency AudetteMedia, which served premier brands including Zappos, Amazon, Gannett, Kroger, HSN, Charming Shoppes, University of Phoenix, Michelin, Wolters-Kluwer, and many others.
Adam has been active in the search marketing industry since the late '90s and is a frequent speaker at premier industry events including SMX and SMX Advanced, Searchfest, SES, BlueGlass, MozCon, and Pubcon.
He has been a regular contributor to Search Engine Land and Search Engine Watch, and has served as technical editor for Wiley/Sybex publications such as, "SEO: An Hour A Day". You can follow him at @audette.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT