Adam Audette

Adam Audette

President

RKG

Adam is president of RKG, a data-driven digital marketing agency with leading service and technology solutions in paid search, SEO, display, attribution, social media, and comparison shopping.

Prior to joining RKG, Adam was president and founder of the boutique SEO agency AudetteMedia, which served premier brands including Zappos, Amazon, Gannett, Kroger, HSN, Charming Shoppes, University of Phoenix, Michelin, Wolters-Kluwer, and many others.

Adam has been active in the search marketing industry since the late '90s and is a frequent speaker at premier industry events including SMX and SMX Advanced, Searchfest, SES, BlueGlass, MozCon, and Pubcon.

He has been a regular contributor to Search Engine Land and Search Engine Watch, and has served as technical editor for Wiley/Sybex publications such as, "SEO: An Hour A Day". You can follow him at @audette.

Profile

RECENT ARTICLES BY ADAM AUDETTE

Links Are Effects, Not Causes

May 22, 2012 - Quit obsessing over backlinks. Instead focus on how you can provide something of value to your consumers. Comments

How and Where Does SEO Fit Into Digital Marketing in 2012?

Mar 19, 2012 - What are the big areas of opportunity, what's changed, and what's stayed the same? Comments

4 Enterprise SEO Trends to Watch in 2012

Feb 15, 2012 - Incremental gains in SEO get harder to achieve, but not impossible. Here's how to overcome obstacles. Comments

SEO Techniques for Large Sites

Dec 21, 2011 - How to maximize product visibility in organic search. Comments

The Essentials of Information Architecture for SEO

Nov 23, 2009 - Information architecture is a complicated topic, but doesn't have to be. A panel of experts will discuss best practices at SES Chicago. Comments

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UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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