Sculpting PPC Success

Sculpting PPC Success

10y Andrew Goodman

Sculpting PPC Success

Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that wo...

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Quality Score, We Hardly Knew Ye

Quality Score, We Hardly Knew Ye

10y Andrew Goodman

Quality Score, We Hardly Knew Ye

There has been much confusion about the changes to Google's Quality Score. Here's a look at how things have changed, how they've stayed the same, and ...

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5 Common PPC Keyword Bidding Errors

5 Common PPC Keyword Bidding Errors

10y Andrew Goodman

5 Common PPC Keyword Bidding Errors

There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye. ...

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Can You Hit Google’s Knuckleball?

Can You Hit Google’s Knuckleball?

10y Andrew Goodman

Can You Hit Google’s Knuckleball?

While Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Read More...

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Canada: A Vast, Unspoiled E-Commerce Frontier?

Canada: A Vast, Unspoiled E-Commerce Frontier?

10y Andrew Goodman

Canada: A Vast, Unspoiled E-Commerce Frontier?

Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Read More...

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Why I Hate Ad Extensions

Why I Hate Ad Extensions

10y Andrew Goodman

Why I Hate Ad Extensions

Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons...

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Do "Suspicious Minds" Make the Best PPC Managers?

Do "Suspicious Minds" Make the Best PPC Managers?

10y Andrew Goodman

Do "Suspicious Minds" Make the Best PPC Managers?

It's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind" ...

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PPC for Start-Ups

PPC for Start-Ups

10y Andrew Goodman

PPC for Start-Ups

A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. R...

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PPC Goes to Cleveland

PPC Goes to Cleveland

10y Andrew Goodman

PPC Goes to Cleveland

PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes ...

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Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan

Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan

10y Andrew Goodman

Better Than Finger-Cooking: Ad Testing Tool Use fo...

If you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foun...

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PPC Ad Creative: Follow the Rules, Dammit!

PPC Ad Creative: Follow the Rules, Dammit!

10y Andrew Goodman

PPC Ad Creative: Follow the Rules, Dammit!

In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven ru...

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5 PPC Iterations You Ignore at Your Peril

5 PPC Iterations You Ignore at Your Peril

10y Andrew Goodman

5 PPC Iterations You Ignore at Your Peril

Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Rea...

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Is Your SEM Focus Too Conservative? Questioning Your Winning Formula

Is Your SEM Focus Too Conservative? Questioning Your Winning Formula

11y Andrew Goodman

Is Your SEM Focus Too Conservative? Questioning Yo...

In the evolutionary struggle for business survival, it's vital to adapt. Read More...

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5 Insanely Great AdWords Automation Tricks

5 Insanely Great AdWords Automation Tricks

11y Andrew Goodman

5 Insanely Great AdWords Automation Tricks

By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative ...

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Your Company's Looming Traffic Problem

Your Company's Looming Traffic Problem

11y Andrew Goodman

Your Company's Looming Traffic Problem

A growth strategy trumps a narrow ranking strategy in a no-growth environment. Read More...

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12 Hidden Pitfalls in PPC Campaign Automation

12 Hidden Pitfalls in PPC Campaign Automation

11y Andrew Goodman

12 Hidden Pitfalls in PPC Campaign Automation

A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is i...

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Can Quality Score Be Gamed?

Can Quality Score Be Gamed?

11y Andrew Goodman

Can Quality Score Be Gamed?

We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula on...

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2 Big Wins With Enhanced AdWords Campaigns

2 Big Wins With Enhanced AdWords Campaigns

11y Andrew Goodman

2 Big Wins With Enhanced AdWords Campaigns

Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Read More...

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The Great Enhanced Campaigns War of 2013: The Surprising Winner

The Great Enhanced Campaigns War of 2013: The Surprising Winner

11y Andrew Goodman

The Great Enhanced Campaigns War of 2013: The Surp...

As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Read More...

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Building the Anti-Fragile PPC Campaign

Building the Anti-Fragile PPC Campaign

11y Andrew Goodman

Building the Anti-Fragile PPC Campaign

Learning better decision-making by understanding basic statistics. Part one in a two-part series. Read More...

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The Big Secret to Quality Score

The Big Secret to Quality Score

11y Andrew Goodman

The Big Secret to Quality Score

Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. R...

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PPC: Fast and Slow

PPC: Fast and Slow

11y Andrew Goodman

PPC: Fast and Slow

There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there sho...

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Your Holiday PPC Strategy for 2012: Yes, It's Changed

Your Holiday PPC Strategy for 2012: Yes, It's Changed

11y Andrew Goodman

Your Holiday PPC Strategy for 2012: Yes, It's Chan...

There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Read More...

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Remarketing for Search Ads: Your Peeps, Less Creep

Remarketing for Search Ads: Your Peeps, Less Creep

11y Andrew Goodman

Remarketing for Search Ads: Your Peeps, Less Creep

Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Read More...

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5 Things Google Gives Away for Free

5 Things Google Gives Away for Free

12y Andrew Goodman

5 Things Google Gives Away for Free

Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads. Read More...

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The New, New Quality Score: 1 Incredible Secret Revealed

The New, New Quality Score: 1 Incredible Secret Revealed

12y Andrew Goodman

The New, New Quality Score: 1 Incredible Secret Re...

Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Read More...

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Are You Addicted to Negative Keywords?

Are You Addicted to Negative Keywords?

12y Andrew Goodman

Are You Addicted to Negative Keywords?

If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Read Mo...

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