Marketing News & Expert Advice
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Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press. In recent years he has acted as program chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "the TripAdvisor for home improvement." He lives in Toronto with his wife Carolyn.
RECENT ARTICLES BY ANDREW GOODMAN
5 PPC Iterations You Ignore at Your Peril
Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments
Is Your SEM Focus Too Conservative? Questioning Your Winning Formula
Sep 6, 2013 - In the evolutionary struggle for business survival, it's vital to adapt. Comments
5 Insanely Great AdWords Automation Tricks
Jul 12, 2013 - By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative... Comments
Your Company's Looming Traffic Problem
Jun 28, 2013 - A growth strategy trumps a narrow ranking strategy in a no-growth environment. Comments
12 Hidden Pitfalls in PPC Campaign Automation
May 17, 2013 - A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is... Comments
Can Quality Score Be Gamed?
Apr 5, 2013 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula... Comments
2 Big Wins With Enhanced AdWords Campaigns
Mar 22, 2013 - Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Comments
The Great Enhanced Campaigns War of 2013: The Surprising Winner
Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments
Building the Anti-Fragile PPC Campaign
Jan 11, 2013 - Learning better decision-making by understanding basic statistics. Part one in a two-part series. Comments
The Big Secret to Quality Score
Dec 28, 2012 - Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. Comments
PPC: Fast and Slow
Nov 30, 2012 - There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should... Comments
Your Holiday PPC Strategy for 2012: Yes, It's Changed
Nov 2, 2012 - There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Comments
Remarketing for Search Ads: Your Peeps, Less Creep
Oct 5, 2012 - Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Comments
5 Things Google Gives Away for Free
Aug 24, 2012 - Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads. Comments
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