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Andrew Goodman

Andrew Goodman

President

Page Zero Media

Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press. In recent years he has acted as program chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "the TripAdvisor for home improvement." He lives in Toronto with his wife Carolyn.

RECENT ARTICLES BY ANDREW GOODMAN

Don't Drink This 'Failure Cocktail' in 2012

Limiting confirmation bias - the biggest threat to having your biggest year ever. January 10, 2012

Filtering 'Bad' Traffic: For Best Results, Get Beyond Good and Evil

Is that questionable traffic segment worthless? Or merely worth less? December 30, 2011

Top 5 Worst Practices in Paid Search

The main reasons clients give for switching from their current PPC service provider. December 2, 2011

How I Use ACE to Be the Geraldo Rivera of PPC

Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. November 4, 2011

Got PPC Stockholm Syndrome?

Paid search conditions have improved in recent years, but do your old habits still linger? October 7, 2011

The Siren Song of the 5-Cent Click

An addiction to free clicks can create powerful habits that are hard to break. September 9, 2011

Google+: An Evolution in Social, a Revolution in Permission

Google+ is not another Facebook, yet poses a threat to the social network for non-social reasons. July 15, 2011

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