Why I Hate Ad Extensions

Mar 18, 2014 - Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons... Comments


Do "Suspicious Minds" Make the Best PPC Managers?

Feb 20, 2014 - It's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind... Comments


PPC for Start-Ups

Jan 24, 2014 - A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. Comments

A British Airways jet in flight

PPC Goes to Cleveland

Dec 23, 2013 - PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes... Comments


Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan

Nov 27, 2013 - If you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foundations... Comments


PPC Ad Creative: Follow the Rules, Dammit!

Oct 29, 2013 - In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven... Comments


5 PPC Iterations You Ignore at Your Peril

Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments


Is Your SEM Focus Too Conservative? Questioning Your Winning Formula

Sep 6, 2013 - In the evolutionary struggle for business survival, it's vital to adapt. Comments


5 Insanely Great AdWords Automation Tricks

Jul 12, 2013 - By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative... Comments


Your Company's Looming Traffic Problem

Jun 28, 2013 - A growth strategy trumps a narrow ranking strategy in a no-growth environment. Comments


12 Hidden Pitfalls in PPC Campaign Automation

May 17, 2013 - A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is... Comments


Can Quality Score Be Gamed?

Apr 5, 2013 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula... Comments


2 Big Wins With Enhanced AdWords Campaigns

Mar 22, 2013 - Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Comments


The Great Enhanced Campaigns War of 2013: The Surprising Winner

Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments


Building the Anti-Fragile PPC Campaign

Jan 11, 2013 - Learning better decision-making by understanding basic statistics. Part one in a two-part series. Comments


The Big Secret to Quality Score

Dec 28, 2012 - Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. Comments


PPC: Fast and Slow

Nov 30, 2012 - There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should... Comments


Your Holiday PPC Strategy for 2012: Yes, It's Changed

Nov 2, 2012 - There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Comments


Remarketing for Search Ads: Your Peeps, Less Creep

Oct 5, 2012 - Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Comments


5 Things Google Gives Away for Free

Aug 24, 2012 - Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads. Comments

The New, New Quality Score: 1 Incredible Secret Revealed

Jul 13, 2012 - Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Comments

Get the ClickZ Search newsletter delivered to you. Subscribe today!



Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?


    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora,, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...