Andrew Goodman

Marketing News & Expert Advice

RECENT ARTICLES BY ANDREW GOODMAN

5 PPC Iterations You Ignore at Your Peril

Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments

Is Your SEM Focus Too Conservative? Questioning Your Winning Formula

Sep 6, 2013 - In the evolutionary struggle for business survival, it's vital to adapt. Comments

5 Insanely Great AdWords Automation Tricks

Jul 12, 2013 - By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative... Comments

Your Company's Looming Traffic Problem

Jun 28, 2013 - A growth strategy trumps a narrow ranking strategy in a no-growth environment. Comments

12 Hidden Pitfalls in PPC Campaign Automation

May 17, 2013 - A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is... Comments

Can Quality Score Be Gamed?

Apr 5, 2013 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula... Comments

2 Big Wins With Enhanced AdWords Campaigns

Mar 22, 2013 - Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Comments

The Great Enhanced Campaigns War of 2013: The Surprising Winner

Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments

Building the Anti-Fragile PPC Campaign

Jan 11, 2013 - Learning better decision-making by understanding basic statistics. Part one in a two-part series. Comments

The Big Secret to Quality Score

Dec 28, 2012 - Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. Comments

PPC: Fast and Slow

Nov 30, 2012 - There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should... Comments

Your Holiday PPC Strategy for 2012: Yes, It's Changed

Nov 2, 2012 - There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Comments

Remarketing for Search Ads: Your Peeps, Less Creep

Oct 5, 2012 - Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Comments

5 Things Google Gives Away for Free

Aug 24, 2012 - Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads. Comments

The New, New Quality Score: 1 Incredible Secret Revealed

Jul 13, 2012 - Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Comments

Are You Addicted to Negative Keywords?

Jun 15, 2012 - If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Comments

After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?

May 18, 2012 - The problem Google faces is that, at the end of the day, it's running an auction. Comments

Match Type Mayhem: Did AdWords Just Exit the High Road?

Apr 20, 2012 - Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match. Comments

Managing to Metrics: 3 Pitfalls

Mar 23, 2012 - How campaign managers are tackling bid automation today. Comments

3 AdWords Foibles That Are (Still) Costing You Money

Feb 28, 2012 - Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Comments

It's the End of SEO as We Know It (and I Feel Fine)

Feb 24, 2012 - Now is the perfect time to liberate yourself from the algorithm. Comments

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