Marketing News & Expert Advice
Nov 27, 2013 -
If you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foundations...
Oct 29, 2013 -
In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven...
Oct 4, 2013 -
Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running.
Sep 6, 2013 -
In the evolutionary struggle for business survival, it's vital to adapt.
Jul 12, 2013 -
By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative...
Jun 28, 2013 -
A growth strategy trumps a narrow ranking strategy in a no-growth environment.
May 17, 2013 -
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is...
Apr 5, 2013 -
We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula...
Mar 22, 2013 -
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses.
Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
Jan 11, 2013 -
Learning better decision-making by understanding basic statistics. Part one in a two-part series.
Dec 28, 2012 -
Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series.
Nov 30, 2012 -
There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should...
Nov 2, 2012 -
There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two.
Oct 5, 2012 -
Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively.
Aug 24, 2012 -
Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads.
Jul 13, 2012 -
Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series.
Jun 15, 2012 -
If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery.
May 18, 2012 -
The problem Google faces is that, at the end of the day, it's running an auction.
Apr 20, 2012 -
Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match.
Mar 23, 2012 -
How campaign managers are tackling bid automation today.
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