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RECENT ARTICLES BY ANDREW GOODMAN

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Can Quality Score Be Gamed?

Apr 5, 2013 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula... Comments

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2 Big Wins With Enhanced AdWords Campaigns

Mar 22, 2013 - Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Comments

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The Great Enhanced Campaigns War of 2013: The Surprising Winner

Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments

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Building the Anti-Fragile PPC Campaign

Jan 11, 2013 - Learning better decision-making by understanding basic statistics. Part one in a two-part series. Comments

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The Big Secret to Quality Score

Dec 28, 2012 - Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. Comments

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PPC: Fast and Slow

Nov 30, 2012 - There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should... Comments

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Your Holiday PPC Strategy for 2012: Yes, It's Changed

Nov 2, 2012 - There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two. Comments

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Remarketing for Search Ads: Your Peeps, Less Creep

Oct 5, 2012 - Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively. Comments

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5 Things Google Gives Away for Free

Aug 24, 2012 - Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads. Comments

The New, New Quality Score: 1 Incredible Secret Revealed

Jul 13, 2012 - Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series. Comments

Are You Addicted to Negative Keywords?

Jun 15, 2012 - If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery. Comments

After Recent Revenue Grabs, Won't Google Be Right Back Where It Started?

May 18, 2012 - The problem Google faces is that, at the end of the day, it's running an auction. Comments

Match Type Mayhem: Did AdWords Just Exit the High Road?

Apr 20, 2012 - Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match. Comments

Managing to Metrics: 3 Pitfalls

Mar 23, 2012 - How campaign managers are tackling bid automation today. Comments

3 AdWords Foibles That Are (Still) Costing You Money

Feb 28, 2012 - Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed? Comments

It's the End of SEO as We Know It (and I Feel Fine)

Feb 24, 2012 - Now is the perfect time to liberate yourself from the algorithm. Comments

Don't Drink This 'Failure Cocktail' in 2012

Jan 10, 2012 - Limiting confirmation bias - the biggest threat to having your biggest year ever. Comments

Filtering 'Bad' Traffic: For Best Results, Get Beyond Good and Evil

Dec 30, 2011 - Is that questionable traffic segment worthless? Or merely worth less? Comments

Top 5 Worst Practices in Paid Search

Dec 2, 2011 - The main reasons clients give for switching from their current PPC service provider. Comments

How I Use ACE to Be the Geraldo Rivera of PPC

Nov 4, 2011 - Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases. Comments

Got PPC Stockholm Syndrome?

Oct 7, 2011 - Paid search conditions have improved in recent years, but do your old habits still linger? Comments

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