Marketing News & Expert Advice
May 17, 2013 -
A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is...
Apr 5, 2013 -
We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula...
Mar 22, 2013 -
Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses.
Feb 22, 2013 -
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
Jan 11, 2013 -
Learning better decision-making by understanding basic statistics. Part one in a two-part series.
Dec 28, 2012 -
Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series.
Nov 30, 2012 -
There might be pressure on you to hop into your PPC accounts and "drive them hard" at this time of year, but if you're ready for the season, there should...
Nov 2, 2012 -
There is still some time left to adapt to some of the major upheavals that have rocked the PPC world in the past year or two.
Oct 5, 2012 -
Every so often it pays to ask yourself if you're using remarketing judiciously, or excessively.
Aug 24, 2012 -
Google Maps, Analytics, Gmail, YouTube, and, oh yeah, Search are all free. Maybe it's time to stop whining about ads.
Jul 13, 2012 -
Google's definition of Quality Score, the importance of CTR, and writing winning ads. Part one in a two-part series.
Jun 15, 2012 -
If you're emphasizing negative keywords for the wrong reasons you may need to admit you have a problem and start taking steps toward recovery.
May 18, 2012 -
The problem Google faces is that, at the end of the day, it's running an auction.
Apr 20, 2012 -
Yet another AdWords setting you should consider opting out of: "improved" phrase and exact match.
Mar 23, 2012 -
How campaign managers are tackling bid automation today.
Feb 28, 2012 -
Why are so many advanced features being added to AdWords, while basic fixes to workflow that affect testing and targeting are not being fixed?
Feb 24, 2012 -
Now is the perfect time to liberate yourself from the algorithm.
Jan 10, 2012 -
Limiting confirmation bias - the biggest threat to having your biggest year ever.
Dec 30, 2011 -
Is that questionable traffic segment worthless? Or merely worth less?
Dec 2, 2011 -
The main reasons clients give for switching from their current PPC service provider.
Nov 4, 2011 -
Put conspiracy theories about AdWords Campaign Experiments to bed with these three cases.
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