RECENT ARTICLES BY ANDREW GOODMAN

scultping-ppc

Sculpting PPC Success

Sep 5, 2014 - Building a successful pay-per-click (PPC) campaign can sometimes be viewed as "sculpting" in the sense that you need to chip away at the parts that... Comments

quality

Quality Score, We Hardly Knew Ye

Aug 8, 2014 - There has been much confusion about the changes to Google's Quality Score. Here's a look at how things have changed, how they've stayed the same, and... Comments

ppc

5 Common PPC Keyword Bidding Errors

Jun 13, 2014 - There is a lot more to bidding, keywords, queries, Quality Score, and overall prioritization of effort in a PPC account than initially meets the eye... Comments

google-knuckleball

Can You Hit Google’s Knuckleball?

May 16, 2014 - While Google does throw many "knuckleballs" at marketers, there are several "fastballs" in there, too, if you know where to look. Comments

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Canada: A Vast, Unspoiled E-Commerce Frontier?

Apr 18, 2014 - Our neighbors to the north have lots of work to do when it come to capitalizing on the many e-commerce opportunities available to them. Comments

get-offers-adwords-ad-extension

Why I Hate Ad Extensions

Mar 18, 2014 - Although there are endless touted benefits to ad extensions, here is a look why they may not be all they're cracked up to be, with 11 detailed reasons... Comments

PPC

Do "Suspicious Minds" Make the Best PPC Managers?

Feb 20, 2014 - It's important to adopt the proper balance between an expansionary approach and a stance of vigilance. In the right proportion, the "suspicious mind... Comments

startup-lightbulb-man

PPC for Start-Ups

Jan 24, 2014 - A breakdown of three different ways start-ups often use PPC to acquire new customers and a look at which ones have proven to be the most successful. Comments

A British Airways jet in flight

PPC Goes to Cleveland

Dec 23, 2013 - PPC is still the hardest working channel in advertising. Clients get value they can touch, feel, and take to the bank. PPC gets on the plane. It goes... Comments

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Better Than Finger-Cooking: Ad Testing Tool Use for the Reluctant Artisan

Nov 27, 2013 - If you're involved in ad testing, give these simple statistical calculators a try and ensure you have the familiarity with mathematical tools and foundations... Comments

black-friday-checklist

PPC Ad Creative: Follow the Rules, Dammit!

Oct 29, 2013 - In PPC, always leave space for continued refinement and new discoveries, but don't take this as carte blanche to deviate from million-dollar-proven... Comments

ppc-elements-to-test

5 PPC Iterations You Ignore at Your Peril

Oct 4, 2013 - Andrew Goodman shares five typical PPC tactics you can't afford to ignore and suggestions on how you'll have to iterate once you get them running. Comments

sem

Is Your SEM Focus Too Conservative? Questioning Your Winning Formula

Sep 6, 2013 - In the evolutionary struggle for business survival, it's vital to adapt. Comments

resultsautomation

5 Insanely Great AdWords Automation Tricks

Jul 12, 2013 - By creating bespoke outcomes, you're not only providing a client with the high-value-added service they deserve, but you can feel a bit more creative... Comments

trafficjam

Your Company's Looming Traffic Problem

Jun 28, 2013 - A growth strategy trumps a narrow ranking strategy in a no-growth environment. Comments

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12 Hidden Pitfalls in PPC Campaign Automation

May 17, 2013 - A completely automated approach to marketing will cause your analytical abilities and corporate capabilities to atrophy, so getting the mix right is... Comments

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Can Quality Score Be Gamed?

Apr 5, 2013 - We can still prevail over competitors if we follow strong hunches about the vulnerabilities of Quality Score and the effects of the overall formula... Comments

enhanced-campaigns

2 Big Wins With Enhanced AdWords Campaigns

Mar 22, 2013 - Yes, there are drawbacks to the loss of some granularity in Enhanced Campaigns, but right now, I'm finding more wins than losses. Comments

enhanced-campaigns

The Great Enhanced Campaigns War of 2013: The Surprising Winner

Feb 22, 2013 - As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise. Comments

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Building the Anti-Fragile PPC Campaign

Jan 11, 2013 - Learning better decision-making by understanding basic statistics. Part one in a two-part series. Comments

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The Big Secret to Quality Score

Dec 28, 2012 - Quality Scores on tough keywords are not a judgment that you've failed, they're simply benchmarks of intent matching. Part two in a two-part series. Comments

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