Simms Jenkins

Simms Jenkins

CEO

BrightWave Marketing

BrightWave Marketing

Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing focused digital agency. The award-winning firm specializes in partnering with its clients to strategically develop, manage, and optimize all digital messaging programs that drive revenue, cut costs, and build relationships. Jenkins has led BrightWave Marketing in establishing a top tier client list including AGCO, Affiliated Computer Services (A Xerox Company), Chick-fil-A, Cox Business, Phillips 66, and ServiceMaster.

Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Technology Association of Georgia's Tech Marketing Awards. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.

Jenkins is the author of "The Truth About Email Marketing," which was published by Pearson's Financial Times Press and is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top 21 information sources for email marketers. He has been featured in the Wall Street Journal, Bloomberg TV, Wired Magazine, and scores of other leading publications and media outlets.

Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.

IN PRINT

Book

The Truth About Email Marketing

The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing.

RECENT ARTICLES BY SIMMS JENKINS

mobilized-email

The 6 Golden Rules of Mobile Email

Feb 21, 2013 - The rules of mobile email are ever-changing, so don't forget to add these to your list. Comments

desktop-holiday-email

The 2 Most Important Things for Email Marketers in 2013

Jan 24, 2013 - What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part... Comments

email-tricks

Why Your Brand Needs Email Smarts More Than Ever in 2013

Jan 10, 2013 - This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in... Comments

email-tricks

8 B2B Email Marketing Tricks of the Trade

Dec 27, 2012 - How to avoid running a business-to-business email program that's cold, corporate, and boring. Part one in a two-part series. Comments

b2bchalkboard

How to Optimize Your B2B Email Campaigns

Dec 13, 2012 - Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Comments

angry-at-email

Email Acquisition Tactics - Fair Game or Dirty Business?

Nov 15, 2012 - Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Comments

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Connecting in an Expanded Messaging Marketplace

Oct 17, 2012 - Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Comments

Email's Place in the Emerging Entrepreneurial Economy

Sep 20, 2012 - For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place... Comments

forresterresearchemailspend

Where Should You Make Your Email Marketing Investments in a Changing Industry?

Aug 9, 2012 - There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Comments

The Changing Landscape of Email Investment

Jul 26, 2012 - What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part... Comments

Driving Your SMB Forward With Email

Jun 14, 2012 - Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two... Comments

The New Email Marketing Essentials for Small and Medium Business

May 31, 2012 - How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two... Comments

Let the Silos Fall Down!

May 17, 2012 - Part two in a two-part interview with Jay Baer. Comments

Why Email Is Like Madonna and Facebook Is Lady Gaga

May 3, 2012 - Part one in a two-part interview with Jay Baer. Comments

Mobile Revolutionizing the Inbox

Apr 19, 2012 - What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Comments

Mobile's Pending Revolution of the Inbox

Apr 5, 2012 - A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one... Comments

Are Email Programs Getting Better?

Mar 22, 2012 - How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Comments

Changing Consumer Perceptions of the Email Channel

Mar 8, 2012 - What that means for digital marketers. Part one in a two-part interview. Comments

4 Email Marketing Trends That Matter in 2012

Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments

5 Ways to Sell Your Email Program to the C-Suite

Feb 9, 2012 - You must pitch your email marketing program properly to win support from senior management. Comments

25 Things Email Marketers Must Avoid in 2012

Jan 26, 2012 - Don't succumb to these traps. Comments

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