Simms Jenkins

Simms Jenkins

CEO

BrightWave

BrightWave

Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing-focused digital agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs, and build relationships. Jenkins has led BrightWave Marketing in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Chick-fil-A, Cox Business, Phillips66, Porsche, and Southern Company. The agency was recently ranked among the fastest growing private companies by Inc. Magazine.

Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.

Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing (published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top 21 information sources for email marketers.

He has been featured in Fortune Magazine, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine, and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences.

Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.

Jenkins serves on the eMarketing Association's Board of Advisors among other civic and professional boards. He is also a mentor at Flashpoint, a Georgia Tech-based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children.

Follow and connect with Simms on Twitter, LinkedIn, Facebook, The BrightWave Blog, and his book websites at NewInboxBook.com and SimmsJenkins.com.

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IN PRINT

The Truth About Email Marketing

The Truth About Email Marketing

The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing.

RECENT ARTICLES BY SIMMS JENKINS

angry-email

Why in the (Digital) World Would We Need Another Email Service Provider?

Feb 19, 2015 - A look at what two intriguing entrants could bring into a crowded and mature market. Comments

time-clocks

The Email Time Capsule: 2010 and Looking Ahead to 2020

Feb 5, 2015 - What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Comments

crystal-ball-future

Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

Jan 22, 2015 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Comments

email-marketing-help-improve-sales

5 Ways to Achieve Email Awesomeness in 2015

Jan 8, 2015 - As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns... Comments

googleinbox

Google’s Inbox and What It Means for Email Marketers – Part 2

Nov 13, 2014 - In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect... Comments

googleinbox

Trick or Treat – Google’s Inbox and What It Means for Email Marketers

Oct 30, 2014 - This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for... Comments

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5 Reasons Why Content Marketing Should Elevate Your Email Program

Oct 16, 2014 - Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between... Comments

email-growth-profit

2014’s Fastest-Growing and Most Valuable Email Marketing Companies

Sep 4, 2014 - In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Comments

email-marketing2

Dos and Don’ts of Email Remarketing

Aug 21, 2014 - By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective... Comments

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I’ve Got 99 Reasons…

Aug 7, 2014 - Email continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better... Comments

email-love

6 Reasons Why Your Customers Love Your Email Program

Jul 10, 2014 - This week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Comments

angry-email

6 Reasons Why Your Customers Hate Your Email Program

Jun 26, 2014 - In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands... Comments

emailcampaign

Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

May 15, 2014 - Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Comments

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The Psychological Hierarchy of the Email Campaign

May 1, 2014 - How email marketers and subscribers can deliver a win-win message every time. Comments

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5 Pervasive Email Challenges – and How to Fix Them

Apr 17, 2014 - There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple... Comments

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#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers... Comments

shutterstock-105905384

How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

Mar 6, 2014 - Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and... Comments

email-tricks

B2B Email Marketing Tricks of the Trade

Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative... Comments

email-marketing-help-improve-sales

Email Blows Social Media Out the Door -- Any More Questions?

Feb 6, 2014 - A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring... Comments

The audience listening to James Akrigg's presentation at Partner Connect 2013

What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs

Jan 23, 2014 - Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to... Comments

email-tricks

5 Must-Do New Year’s Resolutions for Email Marketers

Jan 9, 2014 - Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Comments

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