Simms Jenkins

Simms Jenkins

CEO

BrightWave

BrightWave

Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing-focused digital agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs, and build relationships. Jenkins has led BrightWave Marketing in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Chick-fil-A, Cox Business, Phillips66, Porsche, and Southern Company. The agency was recently ranked among the fastest growing private companies by Inc. Magazine.

Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.

Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing (published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top 21 information sources for email marketers.

He has been featured in Fortune Magazine, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine, and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences.

Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.

Jenkins serves on the eMarketing Association's Board of Advisors among other civic and professional boards. He is also a mentor at Flashpoint, a Georgia Tech-based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children.

Follow and connect with Simms on Twitter, LinkedIn, Facebook, The BrightWave Blog, and his book websites at NewInboxBook.com and SimmsJenkins.com.

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IN PRINT

The Truth About Email Marketing

The Truth About Email Marketing

The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing.

RECENT ARTICLES BY SIMMS JENKINS

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Dos and Don’ts of Email Remarketing

Aug 21, 2014 - By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective... Comments

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I’ve Got 99 Reasons…

Aug 7, 2014 - Email continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better... Comments

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6 Reasons Why Your Customers Love Your Email Program

Jul 10, 2014 - This week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Comments

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6 Reasons Why Your Customers Hate Your Email Program

Jun 26, 2014 - In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands... Comments

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Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

May 15, 2014 - Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Comments

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The Psychological Hierarchy of the Email Campaign

May 1, 2014 - How email marketers and subscribers can deliver a win-win message every time. Comments

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5 Pervasive Email Challenges – and How to Fix Them

Apr 17, 2014 - There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple... Comments

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#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers... Comments

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How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

Mar 6, 2014 - Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and... Comments

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B2B Email Marketing Tricks of the Trade

Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative... Comments

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Email Blows Social Media Out the Door -- Any More Questions?

Feb 6, 2014 - A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring... Comments

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What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs

Jan 23, 2014 - Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to... Comments

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5 Must-Do New Year’s Resolutions for Email Marketers

Jan 9, 2014 - Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Comments

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The New Email Marketing Rules

Dec 31, 2013 - Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing... Comments

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The Fastest Growing and Most Valuable Email Marketing Companies

Dec 29, 2013 - A fresh look at the email-related companies making a splash in the private sector and public markets. Comments

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The Power of the People: What Email Marketers Are Talking About Going Into 2014

Dec 12, 2013 - Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds... Comments

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5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

Oct 31, 2013 - The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday... Comments

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Sex with Data? An Email Marketer’s Tale

Oct 17, 2013 - Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Comments

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Size or Specialization?

Aug 8, 2013 - What the Publicis Omnicom merger means for email marketers. Comments

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How to Ride High in Email Marketing

Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments

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Digital Leaders React to the Salesforce/ExactTarget Monster Deal

Jun 13, 2013 - Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Comments

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