Simms Jenkins

Simms Jenkins

CEO

BrightWave Marketing

BrightWave Marketing

Simms Jenkins is CEO of BrightWave Marketing, North America's leading email marketing-focused digital agency. The award-winning firm specializes in elevating email marketing and digital messaging programs that drive revenue, cut costs, and build relationships. Jenkins has led BrightWave Marketing in establishing a world-class client list including Affiliated Computer Service (A Xerox Company), Chick-fil-A, Cox Business, Phillips66, Porsche, and Southern Company. The agency was recently ranked among the fastest growing private companies by Inc. Magazine.

Jenkins was awarded the prestigious AMY 2010 Marketer of the Year from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide market insight and consulting.

Jenkins is the author of two definitive and highly regarded books on email marketing; The New Inbox (published in April 2013 by ClickZ/Incisive Media) and The Truth About Email Marketing (published by Pearson's Financial Times Press in 2008). Jenkins is currently the Email Marketing Best Practices Columnist for ClickZ, the largest resource of interactive marketing news and commentary in the world, online or off. His industry articles have been called one of the top 21 information sources for email marketers.

He has been featured in Fortune Magazine, The Wall Street Journal, Adweek, Bloomberg TV, Wired Magazine, and scores of other leading publications and media outlets. Jenkins is a regular speaker at major digital industry and general business conferences.

Additionally, Jenkins is the creator of EmailStatCenter.com and SocialStatCenter.com, the leading authorities on email and social media metrics. Prior to founding BrightWave Marketing, Jenkins headed the CRM group at Cox Interactive Media.

Jenkins serves on the eMarketing Association's Board of Advisors among other civic and professional boards. He is also a mentor at Flashpoint, a Georgia Tech-based startup accelerator program. Jenkins is a graduate of Denison University in Granville, Ohio and resides in Atlanta's Buckhead neighborhood with his wife and three children.

Follow and connect with Simms on Twitter, LinkedIn, Facebook, The BrightWave Blog, and his book websites at NewInboxBook.com and SimmsJenkins.com.

IN PRINT

Book

The Truth About Email Marketing

The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing.

RECENT ARTICLES BY SIMMS JENKINS

email-growth

The Fastest Growing and Most Valuable Email Marketing Companies

Sep 5, 2013 - A fresh look at the email-related companies making a splash in the private sector and public markets. Comments

email-psychological-hierarchy

The Psychological Hierarchy of the Email Campaign

Aug 22, 2013 - How email marketers and subscribers can deliver a win-win message every time. Comments

keep-calm-send-email-300x424

Size or Specialization?

Aug 8, 2013 - What the Publicis Omnicom merger means for email marketers. Comments

email-images

How to Ride High in Email Marketing

Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments

email-tricks

The New Email Marketing Rules

Jun 27, 2013 - Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing... Comments

salesforcecloud

Digital Leaders React to the Salesforce/ExactTarget Monster Deal

Jun 13, 2013 - Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Comments

bad-email

7 Reasons Why Your Email Marketing Program May Fail

May 2, 2013 - Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Comments

email-tricks

The Future of the New Inbox

Apr 18, 2013 - Why email has changed…and must continue to do so. Comments

mobilized-email

The 6 Golden Rules of Mobile Email

Feb 21, 2013 - The rules of mobile email are ever-changing, so don't forget to add these to your list. Comments

desktop-holiday-email

The 2 Most Important Things for Email Marketers in 2013

Jan 24, 2013 - What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part... Comments

email-tricks

Why Your Brand Needs Email Smarts More Than Ever in 2013

Jan 10, 2013 - This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in... Comments

email-tricks

8 B2B Email Marketing Tricks of the Trade

Dec 27, 2012 - How to avoid running a business-to-business email program that's cold, corporate, and boring. Part one in a two-part series. Comments

b2bchalkboard

How to Optimize Your B2B Email Campaigns

Dec 13, 2012 - Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Comments

angry-at-email

Email Acquisition Tactics - Fair Game or Dirty Business?

Nov 15, 2012 - Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Comments

connectionshands

Connecting in an Expanded Messaging Marketplace

Oct 17, 2012 - Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Comments

Email's Place in the Emerging Entrepreneurial Economy

Sep 20, 2012 - For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place... Comments

forresterresearchemailspend

Where Should You Make Your Email Marketing Investments in a Changing Industry?

Aug 9, 2012 - There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Comments

The Changing Landscape of Email Investment

Jul 26, 2012 - What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part... Comments

Driving Your SMB Forward With Email

Jun 14, 2012 - Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two... Comments

The New Email Marketing Essentials for Small and Medium Business

May 31, 2012 - How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two... Comments

Let the Silos Fall Down!

May 17, 2012 - Part two in a two-part interview with Jay Baer. Comments

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