Marketing News & Expert Advice
Simms Jenkins | Email Marketing Optimization | February 10, 2009
The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing.
Mar 6, 2014 -
Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and...
Feb 21, 2014 -
Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative...
Feb 6, 2014 -
A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring...
Jan 23, 2014 -
Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to...
Jan 9, 2014 -
Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication.
Dec 31, 2013 -
Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing...
Dec 29, 2013 -
A fresh look at the email-related companies making a splash in the private sector and public markets.
Dec 28, 2013 -
How email marketers and subscribers can deliver a win-win message every time.
Dec 12, 2013 -
Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds...
Oct 31, 2013 -
The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday...
Oct 17, 2013 -
Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data.
Aug 8, 2013 -
What the Publicis Omnicom merger means for email marketers.
Jul 11, 2013 -
What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview.
Jun 13, 2013 -
Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
May 2, 2013 -
Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have.
Apr 18, 2013 -
Why email has changed…and must continue to do so.
Feb 21, 2013 -
The rules of mobile email are ever-changing, so don't forget to add these to your list.
Jan 24, 2013 -
What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part...
Jan 10, 2013 -
This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in...
Dec 13, 2012 -
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
Nov 15, 2012 -
Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?
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