Marketing News & Expert Advice
Simms Jenkins | Email Marketing Optimization | February 10, 2009
The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing.
Oct 31, 2013 -
The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday...
Oct 17, 2013 -
Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data.
Sep 5, 2013 -
A fresh look at the email-related companies making a splash in the private sector and public markets.
Aug 22, 2013 -
How email marketers and subscribers can deliver a win-win message every time.
Aug 8, 2013 -
What the Publicis Omnicom merger means for email marketers.
Jul 11, 2013 -
What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview.
Jun 27, 2013 -
Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing...
Jun 13, 2013 -
Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry.
May 2, 2013 -
Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have.
Apr 18, 2013 -
Why email has changed…and must continue to do so.
Feb 21, 2013 -
The rules of mobile email are ever-changing, so don't forget to add these to your list.
Jan 24, 2013 -
What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part...
Jan 10, 2013 -
This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in...
Dec 27, 2012 -
How to avoid running a business-to-business email program that's cold, corporate, and boring. Part one in a two-part series.
Dec 13, 2012 -
Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series.
Nov 15, 2012 -
Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission?
Oct 17, 2012 -
Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012
Sep 20, 2012 -
For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place...
Aug 9, 2012 -
There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series.
Jul 26, 2012 -
What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part...
Jun 14, 2012 -
Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two...
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