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The Truth About Email Marketing

Simms Jenkins  |  Email Marketing Optimization  |  February 10, 2009 Comments

The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing.

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RECENT ARTICLES BY SIMMS JENKINS

bad-email

7 Reasons Why Your Email Marketing Program May Fail

May 2, 2013 - Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Comments

email-tricks

The Future of the New Inbox

Apr 18, 2013 - Why email has changed…and must continue to do so. Comments

mobilized-email

The 6 Golden Rules of Mobile Email

Feb 21, 2013 - The rules of mobile email are ever-changing, so don't forget to add these to your list. Comments

desktop-holiday-email

The 2 Most Important Things for Email Marketers in 2013

Jan 24, 2013 - What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part... Comments

email-tricks

Why Your Brand Needs Email Smarts More Than Ever in 2013

Jan 10, 2013 - This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in... Comments

email-tricks

8 B2B Email Marketing Tricks of the Trade

Dec 27, 2012 - How to avoid running a business-to-business email program that's cold, corporate, and boring. Part one in a two-part series. Comments

b2bchalkboard

How to Optimize Your B2B Email Campaigns

Dec 13, 2012 - Why remarketing works, the list matters, and how to use email for reducing costs, among other tips. Part two in a two-part series. Comments

angry-at-email

Email Acquisition Tactics - Fair Game or Dirty Business?

Nov 15, 2012 - Shouldn't we generally have the practice of not opting people into a database at all without some kind of permission? Comments

connectionshands

Connecting in an Expanded Messaging Marketplace

Oct 17, 2012 - Bridging the cross-channel gap, making sense of mobile, and a look at the future of email at Connections 2012 Comments

Email's Place in the Emerging Entrepreneurial Economy

Sep 20, 2012 - For anyone still questioning email's longevity and greater influence in the economy, take a look at a list that provides real numbers and a real place... Comments

forresterresearchemailspend

Where Should You Make Your Email Marketing Investments in a Changing Industry?

Aug 9, 2012 - There is a sea change in terms of spending money on what makes your email program better. Part two in a two-part series. Comments

The Changing Landscape of Email Investment

Jul 26, 2012 - What a typical email marketing budget looked like five, seven, and 10 years ago, and where you should be making your email marketing investments. Part... Comments

Driving Your SMB Forward With Email

Jun 14, 2012 - Marketers must apply common sense while leveraging the many possibilities of email marketing if they want their emails to get read. Part two in a two... Comments

The New Email Marketing Essentials for Small and Medium Business

May 31, 2012 - How to ensure your company is using the right channels to deliver the right messages and keep your business profitable and thriving. Part one in a two... Comments

Let the Silos Fall Down!

May 17, 2012 - Part two in a two-part interview with Jay Baer. Comments

Why Email Is Like Madonna and Facebook Is Lady Gaga

May 3, 2012 - Part one in a two-part interview with Jay Baer. Comments

Mobile Revolutionizing the Inbox

Apr 19, 2012 - What are the technology trends and changing consumer behaviors to watch for? Part two in a two-part interview. Comments

Mobile's Pending Revolution of the Inbox

Apr 5, 2012 - A look at what mobile means for email marketers, smartphone trends, and ways to ensure your email stays relevant in the mobile generation. Part one... Comments

Are Email Programs Getting Better?

Mar 22, 2012 - How do your consumers perceive your email frequency, value, and relevance? Part two in a two-part interview. Comments

Changing Consumer Perceptions of the Email Channel

Mar 8, 2012 - What that means for digital marketers. Part one in a two-part interview. Comments

4 Email Marketing Trends That Matter in 2012

Feb 23, 2012 - Marketers will need to rethink how they communicate with subscribers. Start here. Comments

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