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The Truth About Email Marketing

The Truth About Email Marketing

The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing.

RECENT ARTICLES BY SIMMS JENKINS

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Connecting Firmly to the Cloud

Jun 25, 2015 - The Salesforce Marketing Cloud Connections event has moved to New York City but may have left some of its magic behind in Indianapolis. Comments

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The State of Email Marketing Mergers and Acquisitions

Apr 30, 2015 - The email marketing world continues to be shaken up by multiple mergers and acquisitions. What does this mean for the industry? Comments

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Email as the Digital Workhorse in the Spotlight

Apr 16, 2015 - Plus, seven killer stats that will never let you take email for granted again. Comments

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Email Tales From the Trenches

Mar 24, 2015 - Two savvy email marketers share some of the tips, tricks, and war stories that come with the territory. Comments

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Why in the (Digital) World Would We Need Another Email Service Provider?

Feb 19, 2015 - A look at what two intriguing entrants could bring into a crowded and mature market. Comments

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The Email Time Capsule: 2010 and Looking Ahead to 2020

Feb 5, 2015 - What was the email marketing landscape like five years ago, and what does it have in store for us five years down the road? Comments

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Email Predictions: Revisiting 5 Years Ago & Looking Ahead to 2020

Jan 22, 2015 - How far has the email marketing industry come in the last five years, and where will be five years from now? Industry experts weigh in. Comments

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5 Ways to Achieve Email Awesomeness in 2015

Jan 8, 2015 - As you solidify your email marketing plans for the year, make sure to focus on these five areas, including smarter segmentation and mobile-first campaigns... Comments

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Google’s Inbox and What It Means for Email Marketers – Part 2

Nov 13, 2014 - In the second part of this series on Google's newest email innovation, Google Inbox, email marketing experts weigh in on how the new product will affect... Comments

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Trick or Treat – Google’s Inbox and What It Means for Email Marketers

Oct 30, 2014 - This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for... Comments

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5 Reasons Why Content Marketing Should Elevate Your Email Program

Oct 16, 2014 - Email marketers have largely missed out on the opportunities presented by content marketing. Here are five ways to build a successful marriage between... Comments

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2014’s Fastest-Growing and Most Valuable Email Marketing Companies

Sep 4, 2014 - In this third annual review, we take a look at the email marketing companies that are rapidly developing wealth, jobs, and success. Comments

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Dos and Don’ts of Email Remarketing

Aug 21, 2014 - By using existing metrics and subscriber behavior to remarket to your consumers, your email marketing campaigns can become much stronger and more effective... Comments

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I’ve Got 99 Reasons…

Aug 7, 2014 - Email continues to rock and this week special guest contributor Jay Jhun provides some reasons why email is as powerful as ever - maybe even better... Comments

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6 Reasons Why Your Customers Love Your Email Program

Jul 10, 2014 - This week, we have a love letter with straightforward instructions on how to deliver - and receive - more love in the inbox. Comments

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6 Reasons Why Your Customers Hate Your Email Program

Jun 26, 2014 - In order to engage customers and avoid the dreaded delete button, brands need to wow consumers with their email marketing. Here are six reasons brands... Comments

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Email Engagement and Deliverability Advice That Marketers Can Sink Their Teeth Into

May 15, 2014 - Several leading email strategists and deliverability experts weigh in with their thoughts and advice on email engagement and deliverability. Comments

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The Psychological Hierarchy of the Email Campaign

May 1, 2014 - How email marketers and subscribers can deliver a win-win message every time. Comments

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5 Pervasive Email Challenges – and How to Fix Them

Apr 17, 2014 - There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple... Comments

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#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers... Comments

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How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

Mar 6, 2014 - Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and... Comments

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