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The Truth About Email Marketing

The Truth About Email Marketing

The Definitive Book on Email Marketing - Industry Experts & Readers Agree – This is the book on email marketing.

RECENT ARTICLES BY SIMMS JENKINS

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5 Pervasive Email Challenges – and How to Fix Them

Apr 17, 2014 - There are many things that can wrong in an email marketing campaign, from conception to delivery. Here are five of the most common challenges, and simple... Comments

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#CZLNY:4 Ways to Push the Envelope, Drive Revenue, and Conquer Mobile

Apr 3, 2014 - Subtle and strategic email optimizations can potentially make you millions of dollars. Here are the areas that should be top of mind for email marketers... Comments

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How to Inspire Subscriber Love and Loyalty With Great Emails – Tips From 3 Brand Email Pros

Mar 6, 2014 - Well-respected email leaders at brands that really are focused on making email a special part of their marketing mix, including Zillow, Scoutmob, and... Comments

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B2B Email Marketing Tricks of the Trade

Feb 21, 2014 - Four tips and tricks for how to avoid running a business-to-business email program that's cold, corporate, and boring, including boosting your creative... Comments

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Email Blows Social Media Out the Door -- Any More Questions?

Feb 6, 2014 - A new study from McKinsey cites email's dominance over Facebook and Twitter, saying email is nearly 40 times better than Facebook and Twitter at acquiring... Comments

The audience listening to James Akrigg's presentation at Partner Connect 2013

What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs

Jan 23, 2014 - Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to... Comments

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5 Must-Do New Year’s Resolutions for Email Marketers

Jan 9, 2014 - Email never sleeps and 2013 was the year email ended all rumors of its demise, firmly replanting itself as the hub of all digital communication. Comments

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The New Email Marketing Rules

Dec 31, 2013 - Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing... Comments

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The Fastest Growing and Most Valuable Email Marketing Companies

Dec 29, 2013 - A fresh look at the email-related companies making a splash in the private sector and public markets. Comments

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The Psychological Hierarchy of the Email Campaign

Dec 28, 2013 - How email marketers and subscribers can deliver a win-win message every time. Comments

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The Power of the People: What Email Marketers Are Talking About Going Into 2014

Dec 12, 2013 - Crowdsourced questions for a recent webinar featuring Simms Jenkins, Chad White and DJ Waldow shed light on what email marketers have on their minds... Comments

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5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails

Oct 31, 2013 - The last months of 2013 are a great time to plan for the year ahead, but you can tackle low hanging fruit today to maximize your return over the holiday... Comments

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Sex with Data? An Email Marketer’s Tale

Oct 17, 2013 - Email marketers have very legitimate concerns about best practices, mobile and more. Know what they're not too worried about? Sex with data. Comments

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Size or Specialization?

Aug 8, 2013 - What the Publicis Omnicom merger means for email marketers. Comments

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How to Ride High in Email Marketing

Jul 11, 2013 - What is truly important, why marketers should leverage Twitter for email, and what fires up this email veteran. Part two of the Chad White interview. Comments

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Digital Leaders React to the Salesforce/ExactTarget Monster Deal

Jun 13, 2013 - Email seems to (finally) be in that sweet spot of convergence - consumers, marketers, and Wall Street all want a piece of the email industry. Comments

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7 Reasons Why Your Email Marketing Program May Fail

May 2, 2013 - Make sure there is clear value to your subscribers, you're paying attention to the right metrics, and leveraging the tools you have. Comments

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The Future of the New Inbox

Apr 18, 2013 - Why email has changed…and must continue to do so. Comments

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The 6 Golden Rules of Mobile Email

Feb 21, 2013 - The rules of mobile email are ever-changing, so don't forget to add these to your list. Comments

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The 2 Most Important Things for Email Marketers in 2013

Jan 24, 2013 - What do you need to do to be successful and what is the difference between smart email marketing and decent email marketing? Part two in a two-part... Comments

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Why Your Brand Needs Email Smarts More Than Ever in 2013

Jan 10, 2013 - This year you must commit to sweating the details, testing, and finding ways to make your emails more in line with what subscribers want. Part one in... Comments

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