Andy Beal

Andy Beal

Andy Beal is the founder and CEO of Trackur, a powerful, yet affordable, social media monitoring solution. With over 10 years of internet marketing experience, Andy specializes in online reputation management and is the coauthor of Radically Transparent: Monitoring & Managing Reputations Online.

You can find Andy on Twitter (@AndyBeal) and also at his blog (MarketingPilgrim.com).

RECENT ARTICLES BY ANDY BEAL

DIY Guide: Managing Your Google Reputation

Dec 7, 2009 - If you want to push down that negative blog post, or expunge that unflattering Flickr photo, you're going to have to break out your SERM toolkit and... Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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