Benjamin Rudolph is the director of business development at Search Discovery, an interactive advertising agency based in Atlanta that specializes in SEM, SEO, and web analytics. He is a Google AdWords certified professional, a Yahoo search ambassador, a Microsoft AdExcellence member, and president of the SEMPO Atlanta Working Group.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.