Benjamin Rudolph

Benjamin Rudolph

Benjamin Rudolph is the director of business development at Search Discovery, an interactive advertising agency based in Atlanta that specializes in SEM, SEO, and web analytics. He is a Google AdWords certified professional, a Yahoo search ambassador, a Microsoft AdExcellence member, and president of the SEMPO Atlanta Working Group.

RECENT ARTICLES BY BENJAMIN RUDOLPH

After the Click: Using Analytics to Improve

Dec 7, 2009 - Delving into online analytics to give your visitors a better Web site experience is the No. 1 factor in search marketing success. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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