Dr. Ralph F. Wilson is widely recognized as one of the top international authorities in the area of Internet marketing. Business Week called his popular WilsonWeb.com website "bar none the best e-commerce resource out there." Business 2.0 profiled him as one of the savvy dot-com survivors. The New York Times named Dr. Wilson "among the best-known Internet marketing publishers and consultants who preach the responsible use of e-mail for marketing." He is the founder and editor-in-chief of Web Marketing Today®, the grandfather of the Internet marketing e-zines, published continuously since 1995. Currently it is sent to 107,000+ confirmed opt-in subscribers. His Web Marketing Today® Premium Edition is considered one of the top sources in the industry for in-depth content. He is a winner of the Tenagra Award for Internet Marketing Excellence and the author of hundreds of articles and numerous books, including Planning Your Internet Marketing Strategy (John Wiley & Sons, 2002), The E-Mail Marketing Handbook (Second Edition, 2005), and The Shopping Cart Report (Second Edition, 2004).
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
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