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Tim Ash

Tim Ash

CEO

SiteTuners.com

SiteTuners.com

Tim Ash is CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners' AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.

Tim is a highly-regarded presenter at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of ConversionConference.com, the first conference focused on improving online conversions. A columnist for several publications including ClickZ, he's host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. His columns can be found in the Search Engine Watch archive.

He received his B.S. and M.S. during his Ph.D. studies at UC San Diego. Tim is the author of the bestselling book, "Landing Page Optimization."

RECENT ARTICLES BY TIM ASH

adobe-static-banner

3 Alternatives to Your Home Page Rotating Banner

Mar 5, 2013 - The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need. Comments

onlineshoes

Lightbox Pop-Overs: A Love-Hate Relationship

Feb 19, 2013 - Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback? Comments

shipping-displayed

3 Reasons Buyers Bail - and Super Simple Ways to Fix Them

Jan 22, 2013 - Maybe it's time you looked at your site through your customers' eyes. Comments

popover

6 Web Design Trends That (I Hope) Will Disappear in 2013

Jan 8, 2013 - Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year. Comments

mailchimp

6 Ways to Use Images to Improve Your Web Conversion Rate

Dec 25, 2012 - Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your... Comments

counting-money

Get the Money! 2 Ways to Simplify Your E-Commerce

Dec 11, 2012 - If you want your customers' money, you've got to make it easy for them to give it to you. Comments

shutterstock-96754057

How Usable Is Your Website? A No-Excuses Plan for Uncovering Issues

Dec 4, 2012 - If you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up. Comments

magnetstreet2

Breaking the Rules (of Web Awareness)

Nov 13, 2012 - When an e-catalogue site hides its products. Comments

human-brain

Creating Offers That Work With Neuromarketing Secrets

Oct 18, 2012 - Take advantage of your visitors' irrational minds and make more money with your offers! Comments

hancock-feature

The Good, the Bad, and the Greedy: A Live Review of the Hancock.it Website

Oct 2, 2012 - Establish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation. Comments

Motivation, Action, and Triggers: A Model for Influencing Online Behavior

Aug 7, 2012 - A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool. Comments

Product Detail Page - Live Review of BuyHappier.com

Jul 10, 2012 - Six rules every site should follow when creating a product detail page. Comments

Online Registration: It's All in How You Ask the Question

Jun 12, 2012 - Three tactics to optimize your sign-up forms and improve conversion rates. Comments

8 Steps to a Better Direct Response Landing Page

May 15, 2012 - Use these steps to build a landing page that will quickly communicate the key benefits of your offering and move people directly through to conversion... Comments

Do Your Site Visitors Push Your Buttons?

May 1, 2012 - Are your buttons so clear that it leaves no doubt in the visitor's mind as to what will happen when it's clicked? Comments

It's Not Over Till the Stragglers Convert

Apr 17, 2012 - Understand your visitor behavior and know what percent of conversions tend to be delayed so that you can make a plan for how you'll treat the stragglers... Comments

Rotating Banners? Just Say No!

Apr 3, 2012 - Six reasons why rotating banners are evil and should be removed from your site immediately. Comments

m.CRO: Conversion Optimization on Mobile Sites

Mar 20, 2012 - To succeed in the mobile environment, you've got to have a site that allows people to quickly find what they're looking for and do what they came to... Comments

Combining SEO and CRO for Higher Conversion Rates

Mar 6, 2012 - SEO and CRO must work together in harmony to maximize visitors, improve conversion rates, and increase revenues. Comments

The Wide World of Conversions: Exploring Cultural Differences

Feb 7, 2012 - If you're looking to expand into international markets online, don't assume that people across the globe interact with websites in a similar way. Comments

Fixing Your Site, Step 3: Determining What to Test

Jan 24, 2012 - Not all elements on your landing page matter. You'll have to take your best guess in prioritizing what to test first. Comments

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