Tim Ash

Tim Ash

CEO

SiteTuners.com

SiteTuners.com

Tim Ash is CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners' AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.

Tim is a highly-regarded presenter at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of ConversionConference.com, the first conference focused on improving online conversions. A columnist for several publications including ClickZ, he's host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. His columns can be found in the Search Engine Watch archive.

He received his B.S. and M.S. during his Ph.D. studies at UC San Diego. Tim is the author of the bestselling book, "Landing Page Optimization."

Connect with Tim on Google+.

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RECENT ARTICLES BY TIM ASH

color-wheel

Increase Your Site Conversions With the Right Color

Jul 8, 2014 - The colors you use throughout your website and for your calls to action can have a profound effect on conversion rates. Here are some tips to help you... Comments

testimonial

Using Customer Stories to Build Trust and Increase Conversions

Jun 24, 2014 - User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website... Comments

cognitive-bias

5 Ways to Use Your Visitors’ Cognitive Biases to Your Advantage

Jun 10, 2014 - At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-making... Comments

Funnel

6 Tools for Cost-Effective Website Usability Testing

May 27, 2014 - There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Comments

segmentationsigns1

Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

May 13, 2014 - Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance... Comments

choice-iw

Autonomy and the Free Will to Convert

Apr 29, 2014 - Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over... Comments

leads-shutterstock-154962107

5 Things You Can Do Today for Higher Conversions Tomorrow

Apr 15, 2014 - Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons... Comments

persuasive--pages-3

How Persuasive Are Your Product Pages?

Apr 1, 2014 - By looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from purchasing... Comments

me-you-shutterstock-132404051

Me vs. You: How Pronouns Affect Click Conversion Rates

Mar 18, 2014 - The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up... Comments

flat-design-shutterstock-148527764

Can a Flat Design Lead to Increased Conversions?

Mar 4, 2014 - The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat... Comments

conversion-funnel-strategies

8 Rapport-Building Tactics to Increase Website Conversions

Feb 18, 2014 - Whether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Comments

mobilewebsite

7 Tools for Creating a Conversion-Optimized Mobile Website

Feb 4, 2014 - These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. Comments

4year2014

Conversion Trends to Watch in 2014

Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments

shutterstock-116408224

6 Tools for Optimizing Your Copy, Content and Headlines

Jan 7, 2014 - Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect... Comments

trusted-brand

2 Steps to Building Trust with Your Homepage

Dec 10, 2013 - Very few visitors will come to your site consciously looking for indications that they can trust you, but they will be looking for reasons NOT to trust... Comments

Knowledge

Breaking Through the Brain’s Barriers

Nov 26, 2013 - The human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get... Comments

serif-sans-serif

Why You Won’t Read This Post

Nov 12, 2013 - If you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some... Comments

ta-opt-in-incentive

Using Email to Get the Conversion (Without Stalking)

Oct 29, 2013 - Whether you market to business buyers or consumers, you will constantly need to prove that you deserve a place in your subscribers' inbox. Even someone... Comments

timash-lightbox-video-embed-oculu

Landing Page Video: Conversion Villain or Hero?

Oct 15, 2013 - So you have a video on your landing page... is it helping your customers along the path to purchase, or causing distraction? Comments

conversion-funnel-strategies

4 Must-Have Components of a Successful Conversion Optimization Program

Oct 3, 2013 - Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components. Comments

overused-stock-photos

Kicking Your Stock Photography Habit

Sep 17, 2013 - Five do's and don'ts that could revive your conversion rate. Comments

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