Tim Ash is CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and software tools to improve conversion rates. SiteTuners' AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach.
Tim is a highly-regarded presenter at SES, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of ConversionConference.com, the first conference focused on improving online conversions. A columnist for several publications including ClickZ, he's host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. His columns can be found in the Search Engine Watch archive.
He received his B.S. and M.S. during his Ph.D. studies at UC San Diego. Tim is the author of the bestselling book, "Landing Page Optimization."
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RECENT ARTICLES BY TIM ASH
Oct 3, 2013 -
Implementing a CRO program is simple. Building one that stands the test of time requires these 4 must-have components.
Sep 17, 2013 -
Five do's and don'ts that could revive your conversion rate.
Aug 6, 2013 -
Don't worry - there is a cure. And once cured, you can engage in more strategic CRO activities in a much healthier manner, and know when enough is enough...
Jul 23, 2013 -
If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure.
Jul 9, 2013 -
It's time to release your fears about conversion rate optimization and get started to increase your bottom line.
Jun 25, 2013 -
Show the CEO why his or her opinion doesn't matter, build the financial case for conversion improvement, and make the connection between CRO and marketing...
Jun 11, 2013 -
The main goal of your site should be to reduce perceived risk and move your prospects steadily through a series of small conversions rather than going...
May 14, 2013 -
Creating an effortless web experience for your visitors is the single most important thing you can do to improve your conversion rate.
Apr 30, 2013 -
If you spend time making clear, top-level categories, making sure your on-site search technology works well, making visitors trust you, and making...
Apr 16, 2013 -
Maybe it's time you looked at your site through your customers' eyes.
Mar 5, 2013 -
The best web design is one that your visitors don't notice at all, because they can move quickly through your site to find what they need.
Feb 19, 2013 -
Isn't the goal of your site to sell stuff? Is it really necessary to interrupt someone in the middle of her purchase just to get her feedback?
Jan 8, 2013 -
Overcomplicated design? Too many pop-overs? A never-ending form? Resolve to make your website a better experience for your customers this year.
Dec 25, 2012 -
Images can help engage visitors and focus attention on your value proposition and/or call-to-action, and the right graphics can help personalize your...
Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
Dec 4, 2012 -
If you sit some people down and have them use your site, you'll figure out very quickly where people are getting hung up.
Nov 13, 2012 -
When an e-catalogue site hides its products.
Oct 18, 2012 -
Take advantage of your visitors' irrational minds and make more money with your offers!
Oct 2, 2012 -
Establish your credibility and trustworthiness first so people can move through the funnel without anxiety or hesitation.
Aug 7, 2012 -
A three-point framework for behavior change that can turn your website into a powerfully persuasive sales tool.
Jul 10, 2012 -
Six rules every site should follow when creating a product detail page.