RECENT ARTICLES BY TIM ASH

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7 Ways to Destroy Your Mobile Conversion Rates

Jul 20, 2015 - Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to maintain... Comments

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3 Ways You Can Improve Landing Page Testimonials

Mar 3, 2015 - Positive customer feedback can help increase your conversion rate. Here are three tips for making your testimonials appear genuine, therefore increasing... Comments

Google Analytics

Uncovering New Optimization Ideas Through Google Analytics

Feb 3, 2015 - If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Comments

website-testing

New(er) Low-Cost Website Testing Tools

Dec 9, 2014 - Testing is extremely important to the success of any marketing campaign. Here is a selection of several tools to help you test your website effectively... Comments

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3 Steps to Improving Your Lead Generation Landing Pages

Nov 12, 2014 - Less is more when it comes to effective lead generation pages. Here are three steps to increase conversions from your landing pages. Comments

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Conversion Rate Optimization: The Biggest Failure on the Web?

Sep 16, 2014 - Conversion rate optimization can significantly increase the sales and effectiveness of an online campaign. So why are so many marketers getting it wrong... Comments

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Converting on Facebook: Why Losing Like-Gate Doesn’t Really Matter

Aug 22, 2014 - Marketers must remain user-centric in order to earn conversions on Facebook. Posts that generate the most interaction and engagement will be the ones... Comments

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What Visitors Want: 13 Tools for Collecting Feedback on Your Site

Aug 5, 2014 - One of the best ways to discover how you can better your website is by asking your visitors what they want to see. Here are several tools that allow... Comments

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Increase Your Site Conversions With the Right Color

Jul 8, 2014 - The colors you use throughout your website and for your calls to action can have a profound effect on conversion rates. Here are some tips to help you... Comments

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Using Customer Stories to Build Trust and Increase Conversions

Jun 24, 2014 - User reviews, or social proof, can help build trust in your business, but there's a right way and a wrong way to apply social proof to your website... Comments

cognitive-bias

5 Ways to Use Your Visitors’ Cognitive Biases to Your Advantage

Jun 10, 2014 - At its core, conversion optimization is all about psychology. Make sure you understand how people think and what motivates them in their decision-making... Comments

Funnel

6 Tools for Cost-Effective Website Usability Testing

May 27, 2014 - There's a growing community of crowdsourced remote usability testing options avaiable for marketers. Here are six of the top tools. Comments

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Google Analytics Advanced Segments: A Conversion Optimizer’s BFF

May 13, 2014 - Marketers should take advantage of Google Analytics Advanced Segments to increase their conversion rate, consciously direct media spend, and enhance... Comments

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Autonomy and the Free Will to Convert

Apr 29, 2014 - Even though it is your goal as a marketer to get customers to complete a conversion action, you must allow them to maintain a sense of control over... Comments

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5 Things You Can Do Today for Higher Conversions Tomorrow

Apr 15, 2014 - Here are five tips you can utilize to boost your conversion rate, including featuring better photos on your website, improving call-to-action buttons... Comments

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How Persuasive Are Your Product Pages?

Apr 1, 2014 - By looking at examples from Amazon, Walmart, and other sites, we can see what makes a product page successful, and what could deter customers from purchasing... Comments

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Me vs. You: How Pronouns Affect Click Conversion Rates

Mar 18, 2014 - The pronoun you choose to use in your call-to-action button can make a huge difference in whether people click on your button and buy or pass you up... Comments

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Can a Flat Design Lead to Increased Conversions?

Mar 4, 2014 - The concept of flat design has been around for some time now, but its recent rise in popularity is largely tied to the increasing use of mobile: Flat... Comments

conversion-funnel-strategies

8 Rapport-Building Tactics to Increase Website Conversions

Feb 18, 2014 - Whether your website is directed toward consumers or other businesses, building rapport with your visitors is essential to increasing conversions. Comments

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7 Tools for Creating a Conversion-Optimized Mobile Website

Feb 4, 2014 - These seven services can help you create a dynamic mobile site, so you don't have to give your visitors a site that was really designed for desktop. Comments

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Conversion Trends to Watch in 2014

Jan 22, 2014 - Mobile optimization, marketing automation, phone conversions, and content personalization are among the trends predicted for 2014. Comments

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