Crispin Sheridan
Senior Director, Global Search
SAP
Crispin Sheridan is the Senior Director, Global Search at SAP. As part of the digital team, he established and leads the search and testing practices at SAP. Crispin is responsible for paid, natural, and mobile search and all online testing. Search and testing at SAP are fully centralized and globally funded and run under a hybrid in-house and agency model.
Crispin has proven that search learnings and keyword insights work hand in hand with social media marketing and together can effectively drive B2B lead generation. Furthermore, the development of the SAP.com Test Lab has contributed significant success to SAP's digital marketing efforts.
A frequent guest speaker at conferences, including SES New York, San Francisco, Toronto, London, Delhi, Shanghai, and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.
Profile
RECENT ARTICLES BY CRISPIN SHERIDAN
Oct 4, 2013 -
Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business.
Aug 21, 2013 -
If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource...
Jul 24, 2013 -
For organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit...
Jun 26, 2013 -
There are opportunities to quickly increase the number of quality links pointing to your site with minimal effort, and it's completely white hat…encouraged...
May 29, 2013 -
With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations...
May 1, 2013 -
The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series.
Apr 3, 2013 -
Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal...
Mar 6, 2013 -
Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans.
Feb 6, 2013 -
You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence...
Jan 9, 2013 -
The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before...
Dec 12, 2012 -
If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube.
Nov 14, 2012 -
Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike.
Oct 17, 2012 -
Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns.
Sep 19, 2012 -
Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web...
Aug 23, 2012 -
Three initial strategies to consider when building links based on existing relationships you may not be exploiting, and developing new relationships...
Jul 25, 2012 -
Both Bing and Google are trying to keep users on the search sites while answering search queries with semantic results.
Jun 27, 2012 -
Google has begun offering new functionality for XML sitemaps to remedy issues pertaining to search engines viewing country-specific pages as duplicate...
May 30, 2012 -
How can anyone outside of Google effectively optimize a company's web presence by only analyzing a portion of the overall data?
May 2, 2012 -
A tool makes search more social. Here's how.
Apr 4, 2012 -
In order to receive buy-in, build momentum, and show positive growth that the SEOs know is possible, we must educate the masses, develop the bigger...
Mar 7, 2012 -
Five techniques to ensure your website is optimized from a global SEO perspective and allows for increased visibility to drive traffic and conversions...