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Crispin Sheridan is the Senior Director, Global Search at SAP. As part of the digital team, he established and leads the search and testing practices at SAP. Crispin is responsible for paid, natural, and mobile search and all online testing. Search and testing at SAP are fully centralized and globally funded and run under a hybrid in-house and agency model.
Crispin has proven that search learnings and keyword insights work hand in hand with social media marketing and together can effectively drive B2B lead generation. Furthermore, the development of the SAP.com Test Lab has contributed significant success to SAP's digital marketing efforts.
A frequent guest speaker at conferences, including SES New York, San Francisco, Toronto, London, Delhi, Shanghai, and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.
RECENT ARTICLES BY CRISPIN SHERIDAN
Website Analytics for SEO: Introduction for Beginners
Oct 4, 2013 - Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Comments
The Value of Internal Site Search: Looking for Alternative Data
Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource... Comments
When ccTLDs Can Make a Difference in the Overall SEO Campaign
Jul 24, 2013 - For organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit... Comments
The Easiest and Fastest Way to Increase High-Quality Links
Jun 26, 2013 - There are opportunities to quickly increase the number of quality links pointing to your site with minimal effort, and it's completely white hat…encouraged... Comments
3 International SEO Considerations
May 29, 2013 - With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations... Comments
Post-Penguin Link Building Strategies - Pruning Your Links
May 1, 2013 - The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series. Comments
8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business
Apr 3, 2013 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal... Comments
Why Companies Should Use Pinterest for B2B With 4 Key Tips
Mar 6, 2013 - Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Comments
3 Pitfalls of Enterprise SEO and How to Avoid Them
Feb 6, 2013 - You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence... Comments
5 Reasons to Leverage Google+ Communities to Influence SEO
Jan 9, 2013 - The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before... Comments
Make the Most of Your Brand's YouTube Presence With External Annotations
Dec 12, 2012 - If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube. Comments
3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data
Nov 14, 2012 - Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike. Comments
Just How Important Is the No. 1 Search Result?
Oct 17, 2012 - Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns. Comments
Enterprise SEO Link Building - Shifting Focus From Links to Relationships
Aug 23, 2012 - Three initial strategies to consider when building links based on existing relationships you may not be exploiting, and developing new relationships... Comments
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