Crispin Sheridan

Crispin Sheridan

Senior Director, Global Search

SAP

Crispin Sheridan is the Senior Director, Global Search at SAP. As part of the digital team, he established and leads the search and testing practices at SAP. Crispin is responsible for paid, natural, and mobile search and all online testing. Search and testing at SAP are fully centralized and globally funded and run under a hybrid in-house and agency model.

Crispin has proven that search learnings and keyword insights work hand in hand with social media marketing and together can effectively drive B2B lead generation. Furthermore, the development of the SAP.com Test Lab has contributed significant success to SAP's digital marketing efforts.

A frequent guest speaker at conferences, including SES New York, San Francisco, Toronto, London, Delhi, Shanghai, and Hong Kong, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

Profile

RECENT ARTICLES BY CRISPIN SHERIDAN

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Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

Aug 20, 2014 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt... Comments

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SEO Number Crunching – 5 Great Excel Features

Jul 23, 2014 - Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance... Comments

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Are Panda 4.0 and Payday 2.0 Giving You Issues?

May 28, 2014 - The two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Comments

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404 Errors Getting You Down? 2 Quick Ideas

Apr 30, 2014 - Here are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the... Comments

Google Authorship Results Search Engine Watch

Google Authorship and SEO

Apr 2, 2014 - Google Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership, and the benefits... Comments

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Video Marketing SEO

Mar 5, 2014 - When video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than... Comments

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2014 SEO -- 6 Key Pointers

Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should... Comments

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Google’s Top 3 SEO Dance Steps of 2013

Jan 16, 2014 - Google dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Penguin... Comments

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Google PageRank Fading Away, But the Sky Isn't Falling

Dec 11, 2013 - PageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and... Comments

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Google Hummingbird: Does Quantity or Quality Win the Day?

Nov 13, 2013 - SEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing... Comments

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Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013

Oct 16, 2013 - Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via... Comments

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Website Analytics for SEO: Introduction for Beginners

Oct 4, 2013 - Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Comments

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The Value of Internal Site Search: Looking for Alternative Data

Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource... Comments

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When ccTLDs Can Make a Difference in the Overall SEO Campaign

Jul 24, 2013 - For organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit... Comments

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The Easiest and Fastest Way to Increase High-Quality Links

Jun 26, 2013 - There are opportunities to quickly increase the number of quality links pointing to your site with minimal effort, and it's completely white hat…encouraged... Comments

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3 International SEO Considerations

May 29, 2013 - With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations... Comments

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Post-Penguin Link Building Strategies - Pruning Your Links

May 1, 2013 - The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series. Comments

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8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

Apr 3, 2013 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal... Comments

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Why Companies Should Use Pinterest for B2B With 4 Key Tips

Mar 6, 2013 - Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Comments

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3 Pitfalls of Enterprise SEO and How to Avoid Them

Feb 6, 2013 - You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence... Comments

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5 Reasons to Leverage Google+ Communities to Influence SEO

Jan 9, 2013 - The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before... Comments

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