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RECENT ARTICLES BY CRISPIN SHERIDAN

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8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

Apr 3, 2013 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal... Comments

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Why Companies Should Use Pinterest for B2B With 4 Key Tips

Mar 6, 2013 - Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Comments

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3 Pitfalls of Enterprise SEO and How to Avoid Them

Feb 6, 2013 - You must create an environment where SEO is a company-wide adoption where everyone understands its goals and how their individual roles directly influence... Comments

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5 Reasons to Leverage Google+ Communities to Influence SEO

Jan 9, 2013 - The power of social networking is being able to bring brands closer to their customers and potential customers in a faster, easier way than ever before... Comments

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Make the Most of Your Brand's YouTube Presence With External Annotations

Dec 12, 2012 - If your brand has good video content but only a mediocre YouTube following, this can maximize your brand's social outreach across YouTube. Comments

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3 Quick Tips for Building a Solid SEO Foundation With Google Webmaster Tools Data

Nov 14, 2012 - Five sets of data for quick SEO wins for small, medium, and enterprise-sized sites alike. Comments

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Just How Important Is the No. 1 Search Result?

Oct 17, 2012 - Being ranked number one in the SERPs is the ultimate influence among your audience and should consistently be the goal of all SEO campaigns. Comments

The 6 Top Mobile SEO Must-Knows

Sep 19, 2012 - Offer a mobile site with the same or similar content as the desktop site to satisfy those who use mobile devices for some, most, or all of their web... Comments

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Enterprise SEO Link Building - Shifting Focus From Links to Relationships

Aug 23, 2012 - Three initial strategies to consider when building links based on existing relationships you may not be exploiting, and developing new relationships... Comments

What Does Semantic Search Mean for SEO?

Jul 25, 2012 - Both Bing and Google are trying to keep users on the search sites while answering search queries with semantic results. Comments

SEO Solutions for Multi-Country Sites: Multi-Lingual XML Sitemaps

Jun 27, 2012 - Google has begun offering new functionality for XML sitemaps to remedy issues pertaining to search engines viewing country-specific pages as duplicate... Comments

Where Have All the Keywords Gone?

May 30, 2012 - How can anyone outside of Google effectively optimize a company's web presence by only analyzing a portion of the overall data? Comments

4 Ways Authorship Markup Enhances SEO

May 2, 2012 - A tool makes search more social. Here's how. Comments

Fostering Enterprise-Wide Adoption of SEO

Apr 4, 2012 - In order to receive buy-in, build momentum, and show positive growth that the SEOs know is possible, we must educate the masses, develop the bigger... Comments

5 Best Practices for Global SEO

Mar 7, 2012 - Five techniques to ensure your website is optimized from a global SEO perspective and allows for increased visibility to drive traffic and conversions... Comments

Global SEO: Giving Visitors a Passport to Your Content

Feb 8, 2012 - Give visitors all over the world a passport directly into your content with these five tactics that can and should be applied to any multinational website... Comments

HTML5 - Is It Worth the Effort?

Jan 11, 2012 - A look at the key benefits of HTML5 and what types of sites can gain the most from it. Comments

Twitter Jumps on the Brandwagon

Dec 14, 2011 - A look at the major differences in the new enhanced Twitter profile pages. Comments

Why Companies Should Invest in Google+ Brand Pages

Nov 16, 2011 - Three unique elements that you should consider before writing Google+ brand pages off. Comments

The New SEO: 'Siri Engine Optimization'

Oct 19, 2011 - How will Siri, and voice-based search in general, change how people search from their mobile devices? Comments

SEO and Social Media Considerations When Rebranding an Organization or Acquisition

Sep 21, 2011 - Netflix is a great example to look at two major SEO considerations of rebranding: migrating to a new domain and acquiring social media profiles. Comments

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