RECENT ARTICLES BY CRISPIN SHERIDAN

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The Mobile Change Nobody Is Talking About

Apr 29, 2015 - Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Comments

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Old SEO vs. New SEO

Apr 1, 2015 - What are the differences between SEO tactics that worked in the past and the best practices that work in today's search marketing world? Comments

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How to Implement an Intent-Based SEO Strategy

Mar 4, 2015 - SEO strategists should be sure to group their content based on the intent of the audience they're trying to reach - but what is the best way to go about... Comments

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4 Fearless Predictions for the Future of SEO and Analytics

Feb 4, 2015 - The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Comments

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PPC and SEO: The Dynamic Duo

Dec 10, 2014 - Marketers should use both pay-per-click and SEO tactics in order to get the most out of their search marketing campaigns - are you using this strategy... Comments

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The Importance of SEO for Mobile

Nov 12, 2014 - It's more important than ever to have a mobile-friendly website, especially if you want to rank well in Google's results. Comments

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The Importance of Repurposing Content

Oct 15, 2014 - Repurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect... Comments

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Google Authorship: Another Chapter Closes

Sep 24, 2014 - Now that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next. Comments

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Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

Aug 20, 2014 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt... Comments

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SEO Number Crunching – 5 Great Excel Features

Jul 23, 2014 - Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance... Comments

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Are Panda 4.0 and Payday 2.0 Giving You Issues?

May 28, 2014 - The two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Comments

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404 Errors Getting You Down? 2 Quick Ideas

Apr 30, 2014 - Here are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the... Comments

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Google Authorship and SEO

Apr 2, 2014 - Google Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership, and the benefits... Comments

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Video Marketing SEO

Mar 5, 2014 - When video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than... Comments

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2014 SEO -- 6 Key Pointers

Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should... Comments

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Google’s Top 3 SEO Dance Steps of 2013

Jan 16, 2014 - Google dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Penguin... Comments

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Google PageRank Fading Away, But the Sky Isn't Falling

Dec 11, 2013 - PageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and... Comments

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Google Hummingbird: Does Quantity or Quality Win the Day?

Nov 13, 2013 - SEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing... Comments

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Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013

Oct 16, 2013 - Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via... Comments

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Website Analytics for SEO: Introduction for Beginners

Oct 4, 2013 - Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Comments

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The Value of Internal Site Search: Looking for Alternative Data

Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource... Comments

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