RECENT ARTICLES BY CRISPIN SHERIDAN

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The Importance of Repurposing Content

Oct 15, 2014 - Repurposing content, meaning changing its format and the audience to which its targeted, can help you maximize your resources and increase the effect... Comments

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Google Authorship: Another Chapter Closes

Sep 24, 2014 - Now that Google Authorship is no more, we take a look back at why Google ended the program, what it was supposed to accomplish, and what comes next. Comments

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Google’s HTTPS Ranking Signal Change – What Does It Mean for You?

Aug 20, 2014 - Google will now use HTTPS as a ranking signal, but what does this mean for digital marketers and do you need to make any changes to your site to adapt... Comments

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SEO Number Crunching – 5 Great Excel Features

Jul 23, 2014 - Excel includes several features that can be very useful in improving SEOs' efficiency and can also enhance their ability to analyze relevant site performance... Comments

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Are Panda 4.0 and Payday 2.0 Giving You Issues?

May 28, 2014 - The two new updates from Google might be causing you problems, but here's how to tell what the root of your problem actually is. Comments

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404 Errors Getting You Down? 2 Quick Ideas

Apr 30, 2014 - Here are two techniques for prioritizing the cleanup of error pages on an enterprise site, with their pros and cons outlined to help you choose the... Comments

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Google Authorship and SEO

Apr 2, 2014 - Google Authorship is a way for content authors to connect their Google profiles to their online content to establish original ownership, and the benefits... Comments

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Video Marketing SEO

Mar 5, 2014 - When video is compelling, people tend to pay more attention compared to reading a static article. A video can capture someone's attention longer than... Comments

seo-analytics

2014 SEO -- 6 Key Pointers

Feb 5, 2014 - How will SEO in 2014 be different from 2013? What do we need to do to overcome future update issues? Here are six things every SEO professional should... Comments

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Google’s Top 3 SEO Dance Steps of 2013

Jan 16, 2014 - Google dominated search marketing news in 2013, especially with secure search (keyword data not provided), the Hummingbird algorithm, and Panda/Penguin... Comments

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Google PageRank Fading Away, But the Sky Isn't Falling

Dec 11, 2013 - PageRank is only one of the ranking factors Google uses. Now that it's updated only infrequently, where should webmasters focus to improve a site and... Comments

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Google Hummingbird: Does Quantity or Quality Win the Day?

Nov 13, 2013 - SEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing... Comments

Lost

Google & Not Provided Keywords: Forcing Marketers to Innovate Since 2013

Oct 16, 2013 - Marketers will not completely lose the ability to see which keywords drive traffic, but the information now has to come from different sources and via... Comments

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Website Analytics for SEO: Introduction for Beginners

Oct 4, 2013 - Marketers new to analytics for SEO must understand which signals and metrics may have the greatest impact on their business. Comments

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The Value of Internal Site Search: Looking for Alternative Data

Aug 21, 2013 - If it feels like there's a need to tap new sources of data, then harness the power of internal site search as an additional search intelligence resource... Comments

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When ccTLDs Can Make a Difference in the Overall SEO Campaign

Jul 24, 2013 - For organizations with international interests, utilizing ccTLDs and optimizing them fully is the strongest long-term solution for optimal SEO benefit... Comments

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The Easiest and Fastest Way to Increase High-Quality Links

Jun 26, 2013 - There are opportunities to quickly increase the number of quality links pointing to your site with minimal effort, and it's completely white hat…encouraged... Comments

seo-analytics

3 International SEO Considerations

May 29, 2013 - With proper tools available, the question is no longer should I put efforts toward building a global presence, but instead what are the considerations... Comments

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Post-Penguin Link Building Strategies - Pruning Your Links

May 1, 2013 - The core principles of trust, relevance, authority, and commitment all play a role in this link "pruning" process. Part one in a two-part series. Comments

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8 Tips on How to Utilize YouTube and the New 'YouTube One' for Your Business

Apr 3, 2013 - Your brand has the opportunity to broadcast to the 800 million monthly viewers, and a powerful video has an opportunity to get you ranked in universal... Comments

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Why Companies Should Use Pinterest for B2B With 4 Key Tips

Mar 6, 2013 - Here are four ways businesses can optimize their brand on Pinterest, using infographics, video, and fans. Comments

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