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Gregg Stewart

Gregg Stewart

President

15miles Local Marketing

15miles Local Marketing

Gregg Stewart is president of 15miles Local Marketing, a full-service marketing agency specializing in digital local solutions, headquartered in Connecticut. 15miles is a local search agency supporting the offline, online, and mobile solutions for businesses of all sizes, including Fortune 500 companies. At the helm, Stewart applies his successful, tenured career in interactive advertising and local search to the ongoing development of digital solutions for his clients' online-marketing campaigns. Through his strategic counsel, national and local brands become better equipped to target and reach niche consumers for increased leads and sales. In addition to his Clickz columns, additional columns can be found in the Search Engine Watch archive.

RECENT ARTICLES BY GREGG STEWART

abacus accounting

Counting Offline Conversions from Online Advertising, Made Easy

Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable... Comments

girl lookign silly wearing Google Glass

The Future of Local

Aug 26, 2013 - All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients... Comments

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Where Will Google's Local Carousel Go to Next?

Jul 29, 2013 - The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Comments

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Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

Jun 24, 2013 - As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Comments

likelytoreturn

Are We Seeing the Resurgence of Internet Yellow Pages?

May 27, 2013 - Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business... Comments

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Building the Optimal Local Online Media Plan

Apr 29, 2013 - How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Comments

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Optimizing Local Search Campaigns

Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

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Ratings and Reviews - Your Largest Local Opportunity, Missed

Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and... Comments

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Local Promotions - Connecting Online/Mobile Search to Offline Conversion

Dec 10, 2012 - Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Comments

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A Letter to Google's Local Team: Can You Give a Brand a Break?

Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments

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If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures

Oct 15, 2012 - Don't forget that you need to tell the story of your business/brand to the customer. Comments

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Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses

Aug 20, 2012 - If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position... Comments

Google Ratings and Reviews - A Perfect 30?

Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Was the Penguin Update in Fact the Honey Badger Update?

May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments

Finders Are Now Seekers: How Local Has Changed the Game

Apr 30, 2012 - Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online... Comments

Optimizing Your Local Listing on Apple's Siri

Feb 9, 2012 - Teaching Siri to suggest your business. Comments

Mobile Website or Please Read the Fine Print?

Jan 12, 2012 - Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Comments

Death of the Website as a Marketing Tool?

Dec 15, 2011 - Best practices for developing a "full funnel" marketing plan. Comments

Local Marketing Checklist - Reprioritizing the Opportunity

Nov 17, 2011 - Seven elements that make up a well-constructed local campaign. Comments

Will Apple's Siri Change the Voice of Local Search?

Oct 20, 2011 - By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly... Comments

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