Gregg Stewart

Gregg Stewart

Founder and President

3rd Act Marketing

Gregg Stewart is founder and president of 3rd Act Marketing, a full-service marketing agency and consultancy, specializing in digital solutions, headquartered in Connecticut. 3rd Act supports businesses and agencies of all sizes, including Fortune 500 companies. With more than 20 years experience, Stewart applies his successful tenured career in interactive advertising and local search to the ongoing development of digital and mobile solutions for his clients' online-marketing campaigns. Through his strategic counsel, national and local brands become better equipped to target and reach niche consumers for increased leads and sales. In addition to his ClickZ columns, additional columns can be found in the Search Engine Watch archive. In 2013, Stewart was recognized with the ClickZ Hall of Fame award.

Profile

RECENT ARTICLES BY GREGG STEWART

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Local Marketing - Formula for Success

Jul 24, 2015 - There is a hierarchical approach that both SMBs and brands that market locally can use to guide ad and marketing budget allocation. Comments

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Hyper Locals: The Second Biggest Missed Opportunity in Local Marketing

Jun 10, 2015 - Hyperlocal media planning, digging deeper than sites like Facebook and Yelp, is one of the most common missed opportunities when it comes to local marketing... Comments

Apple Watch will be available from 29 April

Local Optimizations for the Apple Watch

May 4, 2015 - Now that the Apple Watch is here, here's how brands and SMBs can make sure their business listings are optimized for the device. Comments

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Amazon Goes Local With Home Services

Apr 6, 2015 - Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Comments

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Is Mobile-Friendly Good Enough?

Mar 9, 2015 - Is passing Google's mobile-friendly test good enough to ensure that your site is optimized the best it can be? Comments

Localized Search

3 Areas to Master in 2015 for National Brands Marketing Locally

Jan 12, 2015 - What should national brands who want to market locally focus on in the coming year? Here are three areas to concentrate on. Comments

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What’s in Your Wallet...err Phone

Dec 15, 2014 - What can companies do to become successful in the mobile commerce space? Here's a look at two steps they need to take. Comments

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Your Car Now Makes Local – Mobile

Nov 17, 2014 - The Internet of Things is bringing local search to your car's dashboard. How can marketers make sure their listings are optimized for consumers on the... Comments

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4 Rules to Consider When Battling the Marketing Heavyweight, Wearables

Sep 22, 2014 - Wearables will provide local marketers with a host of new opportunities. Here are four rules to consider when thinking about how to apply this 'marketing... Comments

Buy side prefers voice trading to electronic execution

Voice Search – and You Thought "Auto Correct" Was Bad

Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

Localized Search

Google Targets Local With Latest Algorithm Update

Aug 8, 2014 - Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make... Comments

Welcome to Google My Business

Google My Business – A Step Forward or Lipstick on a Pig?

Jun 30, 2014 - Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality... Comments

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PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

Jun 2, 2014 - Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guarantee... Comments

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Local Misdirection - Would You Give a Customer a Wrong Address?

May 5, 2014 - While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Comments

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Local Innovation - What's the Next Big Thing?

Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution... Comments

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When Is a 4-Star Rating Better Than a 5-Star Rating?

Mar 10, 2014 - The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the... Comments

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Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

Feb 10, 2014 - Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Comments

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2014 Local Marketing Checklist

Jan 13, 2014 - 2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Comments

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Dear Santa: A Google Wishlist for Local Marketers

Nov 18, 2013 - Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Comments

pla-cpc

Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

Oct 21, 2013 - Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Comments

abacus accounting

Counting Offline Conversions from Online Advertising, Made Easy

Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable... Comments

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