RECENT ARTICLES BY GREGG STEWART

local-innovation

Local Innovation - What's the Next Big Thing?

Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution... Comments

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When Is a 4-Star Rating Better Than a 5-Star Rating?

Mar 10, 2014 - The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the... Comments

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Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

Feb 10, 2014 - Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Comments

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2014 Local Marketing Checklist

Jan 13, 2014 - 2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Comments

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Dear Santa: A Google Wishlist for Local Marketers

Nov 18, 2013 - Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Comments

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Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

Oct 21, 2013 - Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Comments

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Counting Offline Conversions from Online Advertising, Made Easy

Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable... Comments

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The Future of Local

Aug 26, 2013 - All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients... Comments

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Where Will Google's Local Carousel Go to Next?

Jul 29, 2013 - The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Comments

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Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

Jun 24, 2013 - As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Comments

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Are We Seeing the Resurgence of Internet Yellow Pages?

May 27, 2013 - Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business... Comments

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Building the Optimal Local Online Media Plan

Apr 29, 2013 - How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Comments

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Optimizing Local Search Campaigns

Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

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Ratings and Reviews - Your Largest Local Opportunity, Missed

Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and... Comments

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Local Promotions - Connecting Online/Mobile Search to Offline Conversion

Dec 10, 2012 - Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Comments

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A Letter to Google's Local Team: Can You Give a Brand a Break?

Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments

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If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures

Oct 15, 2012 - Don't forget that you need to tell the story of your business/brand to the customer. Comments

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Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses

Aug 20, 2012 - If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position... Comments

Google Ratings and Reviews - A Perfect 30?

Jul 23, 2012 - Three tactics businesses should take into consideration with Google's new rating scale. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Was the Penguin Update in Fact the Honey Badger Update?

May 29, 2012 - Effects of recent Google algorithm changes and their impact on local. Comments

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