Are We Seeing the Resurgence of Internet Yellow Pages?
Local

Are We Seeing the Resurgence of Internet Yellow Pages?

11y Gregg Stewart

Are We Seeing the Resurgence of Internet Yellow Pa...

Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business...

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Building the Optimal Local Online Media Plan
Local

Building the Optimal Local Online Media Plan

11y Gregg Stewart

Building the Optimal Local Online Media Plan

How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Read More...

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Optimizing Local Search Campaigns
Local

Optimizing Local Search Campaigns

11y Gregg Stewart

Optimizing Local Search Campaigns

How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Read More...

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Ratings and Reviews - Your Largest Local Opportunity, Missed
Local

Ratings and Reviews - Your Largest Local Opportunity, Missed

11y Gregg Stewart

Ratings and Reviews - Your Largest Local Opportuni...

Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and im...

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Local Promotions - Connecting Online/Mobile Search to Offline Conversion
Local

Local Promotions - Connecting Online/Mobile Search to Offline Conversion

11y Gregg Stewart

Local Promotions - Connecting Online/Mobile Search...

Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Read More...

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A Letter to Google's Local Team: Can You Give a Brand a Break?
Local

A Letter to Google's Local Team: Can You Give a Brand a Break?

11y Gregg Stewart

A Letter to Google's Local Team: Can You Give a Br...

Search engines need to catch up with how consumers shop and source information. Read More...

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If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictures
Local

If a Picture’s Worth a Thousand Words, a Good Story’s Worth a Million Pictu...

11y Gregg Stewart

If a Picture’s Worth a Thousand Words, a Good Stor...

Don't forget that you need to tell the story of your business/brand to the customer. Read More...

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Google Algorithm Changes Benefit Directory Sites at the Expense of Local Businesses
Local

Google Algorithm Changes Benefit Directory Sites at the Expense of Local Bu...

12y Gregg Stewart

Google Algorithm Changes Benefit Directory Sites a...

If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position in...

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Google Ratings and Reviews - A Perfect 30?
Local

Google Ratings and Reviews - A Perfect 30?

12y Gregg Stewart

Google Ratings and Reviews - A Perfect 30?

Three tactics businesses should take into consideration with Google's new rating scale. Read More...

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Tablet - Big Mobile or Small Desktop Device?
Local

Tablet - Big Mobile or Small Desktop Device?

12y Gregg Stewart

Tablet - Big Mobile or Small Desktop Device?

Tablets are considered "mobile" devices, but that's only a starting point for marketers. Read More...

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Was the Penguin Update in Fact the Honey Badger Update?
Local

Was the Penguin Update in Fact the Honey Badger Update?

12y Gregg Stewart

Was the Penguin Update in Fact the Honey Badger Up...

Effects of recent Google algorithm changes and their impact on local. Read More...

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Finders Are Now Seekers: How Local Has Changed the Game
Local

Finders Are Now Seekers: How Local Has Changed the Game

12y Gregg Stewart

Finders Are Now Seekers: How Local Has Changed the...

Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online ...

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Optimizing Your Local Listing on Apple's Siri
Local

Optimizing Your Local Listing on Apple's Siri

12y Gregg Stewart

Optimizing Your Local Listing on Apple's Siri

Teaching Siri to suggest your business. Read More...

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Mobile Website or Please Read the Fine Print?
Local

Mobile Website or Please Read the Fine Print?

12y Gregg Stewart

Mobile Website or Please Read the Fine Print?

Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website. Read More...

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Death of the Website as a Marketing Tool?
Local

Death of the Website as a Marketing Tool?

12y Gregg Stewart

Death of the Website as a Marketing Tool?

Best practices for developing a "full funnel" marketing plan. Read More...

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Local Marketing Checklist - Reprioritizing the Opportunity
Local

Local Marketing Checklist - Reprioritizing the Opportunity

12y Gregg Stewart

Local Marketing Checklist - Reprioritizing the Opp...

Seven elements that make up a well-constructed local campaign. Read More...

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Will Apple's Siri Change the Voice of Local Search?
Local

Will Apple's Siri Change the Voice of Local Search?

12y Gregg Stewart

Will Apple's Siri Change the Voice of Local Search...

By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-fri...

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Social, Local, Mobile (SoLoMo) Innovation or Evolution
Local

Social, Local, Mobile (SoLoMo) Innovation or Evolution

13y Gregg Stewart

Social, Local, Mobile (SoLoMo) Innovation or Evolu...

Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation. Read More...

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Clicks vs. Calls - Which Are Better?
Local

Clicks vs. Calls - Which Are Better?

13y Gregg Stewart

Clicks vs. Calls - Which Are Better?

If you want to maximize sales from online marketing, you need to understand purchase behavior. Read More...

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3 Tips To Leverage Ratings and Reviews
Local

3 Tips To Leverage Ratings and Reviews

13y Gregg Stewart

3 Tips To Leverage Ratings and Reviews

And why Google Place deserves your immediate attention. Read More...

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Facebook vs. Google - The Battle for Local SMBs' Ad Dollars
Local

Facebook vs. Google - The Battle for Local SMBs' Ad Dollars

13y Gregg Stewart

Facebook vs. Google - The Battle for Local SMBs' A...

In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer ...

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Daily Deals - Advance Planning Is the Key to Success
Local

Daily Deals - Advance Planning Is the Key to Success

13y Gregg Stewart

Daily Deals - Advance Planning Is the Key to Succe...

Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here. Read More...

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Business Listing Management
Local

Business Listing Management

13y Gregg Stewart

Business Listing Management

Do's and don'ts for optimizing your business listing for local searchers. Read More...

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Oh Those Bones, oh Those Bones, oh Those Dry Bones
Local

Oh Those Bones, oh Those Bones, oh Those Dry Bones

13y Gregg Stewart

Oh Those Bones, oh Those Bones, oh Those Dry Bones

What the integration of social media and search means for SMBs. Read More...

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Reaching the Mobile Shopper: Before, During, and After the Big Sale
Conference Coverage

Reaching the Mobile Shopper: Before, During, and After the Big Sale

13y Gregg Stewart

Reaching the Mobile Shopper: Before, During, and A...

The role that mobile devices play in the shopping process cannot be narrowed down to an overall, easily identified function. Read More...

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SMB Social Analysis – Can Money Buy You Friends?
Local

SMB Social Analysis – Can Money Buy You Friends?

13y Gregg Stewart

SMB Social Analysis – Can Money Buy You Friends?

Do brands with a higher number of "likes" get more recognition? Would these "likes" really deliver increased engagement? Here is an experiment to find...

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Google Boost: Paid Search for the Masses?
Local

Google Boost: Paid Search for the Masses?

13y Gregg Stewart

Google Boost: Paid Search for the Masses?

Can Google Boost woo small businesses that shied away from AdWords? Read More...

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