Marketing News & Expert Advice
Apr 29, 2013 -
How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste.
Apr 1, 2013 -
How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior.
Feb 14, 2013 -
Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and...
Dec 10, 2012 -
Some tactics to help you leverage any potential difference that gets you the click, call, and sale.
Nov 12, 2012 -
Search engines need to catch up with how consumers shop and source information.
Oct 15, 2012 -
Don't forget that you need to tell the story of your business/brand to the customer.
Aug 20, 2012 -
If local search results continue to favor directories and listing aggregators, you must adjust your local strategy so you have a favorable position...
Jul 23, 2012 -
Three tactics businesses should take into consideration with Google's new rating scale.
Jun 25, 2012 -
Tablets are considered "mobile" devices, but that's only a starting point for marketers.
May 29, 2012 -
Effects of recent Google algorithm changes and their impact on local.
Apr 30, 2012 -
Marketers must evolve their marketing strategy and execution plans to leverage the consumer migration from traditional media vehicles to local online...
Feb 9, 2012 -
Teaching Siri to suggest your business.
Jan 12, 2012 -
Mobile commerce must be part of your present full funnel marketing plan. Follow these steps to make sure you have a mobile-friendly website.
Dec 15, 2011 -
Best practices for developing a "full funnel" marketing plan.
Nov 17, 2011 -
Seven elements that make up a well-constructed local campaign.
Oct 20, 2011 -
By tying voice commands to proximity and a robust business listings database, users can search and select businesses on the go in a much more user-friendly...
Sep 22, 2011 -
Much of the recent activity surrounding social, local, and mobile seems to center around refinement or evolution versus innovation.
Aug 25, 2011 -
If you want to maximize sales from online marketing, you need to understand purchase behavior.
Jul 28, 2011 -
And why Google Place deserves your immediate attention.
Jun 30, 2011 -
In order to truly deliver on the SMB opportunity, Facebook or Google needs to provide SMBs with an incredibly simplified lead generation and customer...
Jun 2, 2011 -
Considering a daily deal campaign on Groupon, LivingSocial, or Facebook Deals? Start here.
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