RECENT ARTICLES BY GREGG STEWART

Buy side prefers voice trading to electronic execution

Voice Search – and You Thought "Auto Correct" Was Bad

Aug 25, 2014 - A look at Apple, Google, and Microsoft's voice search programs and how they stack up against each other. Which one comes out on top? Comments

Localized Search

Google Targets Local With Latest Algorithm Update

Aug 8, 2014 - Recently, Google introduced a new algorithm change aimed at improving local search results. Here's a look at the changes and how marketers can make... Comments

Welcome to Google My Business

Google My Business – A Step Forward or Lipstick on a Pig?

Jun 30, 2014 - Google's new local marketing platform is a small step forward to help the tech giant to engage with small businesses. Here's a deeper look at its functionality... Comments

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PCs, Tablets, and Mobile Phones Each Play a Different Role in Local Search

Jun 2, 2014 - Marketers must match their content on a specific device to the types of information consumers most often access through that device in order to guarantee... Comments

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Local Misdirection - Would You Give a Customer a Wrong Address?

May 5, 2014 - While you wouldn't think to give a customer an incorrect physical address, you need to make sure your digital "addresses" are correct, too. Comments

local-innovation

Local Innovation - What's the Next Big Thing?

Apr 7, 2014 - A look at a few promising items on the "bleeding edge" of technology that could very well be the "next big thing" in local: wearables, multi-touch attribution... Comments

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When Is a 4-Star Rating Better Than a 5-Star Rating?

Mar 10, 2014 - The answer? "Almost always." The reason is simple; consumers do not expect a business to be perfect. The key the consumer is looking for is how the... Comments

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Facebook "Can't Buy Me Love" - Now "Likes" on the Other Hand...

Feb 10, 2014 - Can Facebook's own advertising and promotion products be beneficial for local businesses? Here's a look at one business' campaign, and the results. Comments

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2014 Local Marketing Checklist

Jan 13, 2014 - 2014 will be a breakout year for integration across all aspects of the consumer engagement path to purchase. Are you ready? Comments

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Dear Santa: A Google Wishlist for Local Marketers

Nov 18, 2013 - Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places. Comments

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Will Recent Google Updates Help or Hurt Your Holiday Marketing Plans?

Oct 21, 2013 - Recent changes by Google may have some impact on your holiday marketing campaigns. Gregg Stewart explains. Comments

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Counting Offline Conversions from Online Advertising, Made Easy

Sep 24, 2013 - Measuring online advertising’s impact on offline conversion is hard work, but not impossible. Once the exercise is completed, we end up with reliable... Comments

Google Glass is now available in the UK for 1000

The Future of Local

Aug 26, 2013 - All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients... Comments

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Where Will Google's Local Carousel Go to Next?

Jul 29, 2013 - The new Google Carousel is part of the continuing evolution of Google's local offering, increasing user functionality and advertiser utility. Comments

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Total U.S. PC Search Volume Down 6 Percent Year-Over-Year

Jun 24, 2013 - As more advertisers enter the search marketplace and the inventory of available searches begins to slow, one can expect a number of effects. Comments

likelytoreturn

Are We Seeing the Resurgence of Internet Yellow Pages?

May 27, 2013 - Consumers' satisfaction with local search on the portal search engines declined in 2012 while IYPs gained in terms of satisfaction with local business... Comments

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Building the Optimal Local Online Media Plan

Apr 29, 2013 - How to build a media plan that is finely honed, generates a desirable cost-per-action, and has low waste. Comments

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Optimizing Local Search Campaigns

Apr 1, 2013 - How advertisers both large and small can target and optimize their local search campaign based on ever-changing consumer behavior. Comments

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Ratings and Reviews - Your Largest Local Opportunity, Missed

Feb 14, 2013 - Consumer ratings and reviews are essential to both multinational brands and local storefronts, differentiating companies from their competition and... Comments

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Local Promotions - Connecting Online/Mobile Search to Offline Conversion

Dec 10, 2012 - Some tactics to help you leverage any potential difference that gets you the click, call, and sale. Comments

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A Letter to Google's Local Team: Can You Give a Brand a Break?

Nov 12, 2012 - Search engines need to catch up with how consumers shop and source information. Comments

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