Andrea Fishman
VP of Strategy
BGT Partners
Andrea Fishman, VP of strategy and a partner at BGT Partners, leads BGT's Chicago office and has extensive experience in marketing and management consulting. She and her team drive value to BGT's clients through the development of behavioral marketing programs, web analytics, measurement programs, industry benchmarking, competitive assessments, and the design of integrated marketing programs.
Andrea has been with BGT since 2003 and is credited with strengthening partnerships with such clients as ADT, Sony, ADP, and Avaya. Prior to joining BGT, she served as global vice president at divine, inc. She's also held strategic positions within marchFIRST, The Lewin Group, and the office of U.S. Sen. Edward Kennedy.
A graduate of Brandeis University, Fishman was awarded the Wasserman Scholarship for academic achievement and was named a 2010 Stevie Awards Finalist as Best Executive in a Service Business. She is a frequent judge for the eHealthcare Leadership Awards and is involved with the Special Olympics and Chicago Cares, a community service organization.
RECENT ARTICLES BY ANDREA FISHMAN
Oct 2, 2013 -
The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with...
Aug 7, 2013 -
A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to...
Jul 10, 2013 -
For marketers looking to push conversion even further, it's time to explore the benefits of live chat.
Jun 12, 2013 -
Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for.
May 15, 2013 -
While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening.
Apr 17, 2013 -
With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant.
Mar 20, 2013 -
Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations...
Feb 20, 2013 -
Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help...
Jan 23, 2013 -
As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need...
Nov 28, 2012 -
Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users.
Oct 31, 2012 -
Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other...
Oct 3, 2012 -
And how you must strategize around the information gap caused by the Google-Apple war.
Sep 5, 2012 -
On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts...
Aug 8, 2012 -
Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing...
Jul 11, 2012 -
Improving cross-channel media performance through attribution modeling.
Jun 13, 2012 -
How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction?
May 16, 2012 -
An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to...
Apr 18, 2012 -
Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan.
Mar 21, 2012 -
Make sure you're identifying the factors that may be working against your targeting strategy.
Feb 22, 2012 -
Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs.
Feb 1, 2012 -
When the foundation of your data is unstable, all interpretations and assumptions made using the data begin to crumble.