Andrea Fishman

Andrea Fishman

VP of Strategy

BGT Partners

Andrea Fishman, VP of strategy and a partner at BGT Partners, leads BGT's Chicago office and has extensive experience in marketing and management consulting. She and her team drive value to BGT's clients through the development of behavioral marketing programs, web analytics, measurement programs, industry benchmarking, competitive assessments, and the design of integrated marketing programs.

Andrea has been with BGT since 2003 and is credited with strengthening partnerships with such clients as ADT, Sony, ADP, and Avaya. Prior to joining BGT, she served as global vice president at divine, inc. She's also held strategic positions within marchFIRST, The Lewin Group, and the office of U.S. Sen. Edward Kennedy.

A graduate of Brandeis University, Fishman was awarded the Wasserman Scholarship for academic achievement and was named a 2010 Stevie Awards Finalist as Best Executive in a Service Business. She is a frequent judge for the eHealthcare Leadership Awards and is involved with the Special Olympics and Chicago Cares, a community service organization.

RECENT ARTICLES BY ANDREA FISHMAN

shutterstock-138329495

Social Advertising Overload: Marketers, Don’t Forget to be Social

Nov 27, 2013 - If new ad formats impede a user's experience within a social network without adding value, your brand should have buffers in place to soften any backlash... Comments

target-your-customers

3 Critical & Consistent Elements in a Customer Journey Framework

Oct 2, 2013 - The customer journey is unique to each brand, product and service; however, these 3 critical, consistent elements will help you better empathize with... Comments

content

Be a Content Powerhouse: 4 Steps to Ensuring Content Is a Strategic Asset

Aug 7, 2013 - A strong content strategy goes deep into understanding users, their brand maturity level, and devices, transforming content from a production task to... Comments

live-chat

Using Live Chat to Drive Conversion

Jul 10, 2013 - For marketers looking to push conversion even further, it's time to explore the benefits of live chat. Comments

man-using-mobile

Mobility and User Intent: Clear Pathways

Jun 12, 2013 - Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for. Comments

listening

Start Listening: Why Testing Alone Isn't the Answer

May 15, 2013 - While optimization testing may provide a framework to validate or disprove a hypothesis, there is no substitute for real listening. Comments

facebook-like

Small Business Wins Big With Facebook's New Targeting

Apr 17, 2013 - With partner categories, Facebook eliminates too-broad targeting and helps ensure that the category you belong to is relevant. Comments

experience

The Convergence of Experience Management and Insight

Mar 20, 2013 - Consolidation in the software marketplace by existing vendors is shifting the dynamic, offering the vision of simplified data management, operations... Comments

big-data

Big Data Won't Fix Bad Planning

Feb 20, 2013 - Organizations need to ensure they are fully optimizing their current efforts and have a realistic roadmap for how and why a big data solution will help... Comments

online-video

Embracing the Online Video Ad - the Time Is Now

Jan 23, 2013 - As the mobile space continues to transition to shorter, more interactive experiences that offer rewards and incentives for engagement, marketers need... Comments

pinterest-alt

Pinning Your Hopes on Visual Commerce: The Pinterest Potential

Nov 28, 2012 - Harnessing Pinterest at its full potential will certainly have its benefits, but it'll take time to maintain and engage with users. Comments

ransom

Facebook Stole Your Fans - and Wants a Ransom to Get Them Back

Oct 31, 2012 - Facebook's new policy means that it could become more expensive to maintain a brand page and reach all of your fans than it is to market through other... Comments

mobile-traffic

Is Your Mobile Traffic Askew? Blame iOS 6

Oct 3, 2012 - And how you must strategize around the information gap caused by the Google-Apple war. Comments

New Facebook, Twitter Ad Targeting Options Offer Opportunities & Challenges

Sep 5, 2012 - On Facebook, you can target to email addresses, phone numbers, and app user IDs, while Twitter now lets marketers target based on tweets and accounts... Comments

Data Overload: Finding the Right Mix of Social Analytics Metrics

Aug 8, 2012 - Finding success in social media is not just a factor of producing great Facebook pages or engaging viral videos, but leveraging the data to drive ongoing... Comments

4 Steps to Running a Successful Attribution Modeling Program

Jul 11, 2012 - Improving cross-channel media performance through attribution modeling. Comments

Turning An Unsuccessful Site Search Into a Growth Opportunity

Jun 13, 2012 - How effectively are you mining your onsite search behavior to improve your product mix and customer satisfaction? Comments

Better Targeting With Smarter, Not More, Content

May 16, 2012 - An effective targeting strategy demonstrates to users that you know them, have anticipated their needs, and have something that will be relevant to... Comments

How Social Media Can Accelerate the Buying Cycle

Apr 18, 2012 - Social media may present challenges to your current model, but that may be just what you need to invigorate your media plan. Comments

Fine-Tuning Your Segmentation Strategy: 5 Keys to Success

Mar 21, 2012 - Make sure you're identifying the factors that may be working against your targeting strategy. Comments

Forgetting to Target Current Customers Is a Costly Mistake

Feb 22, 2012 - Targeting existing customers provides the opportunity to acknowledge your insight on their interests and needs. Comments

Get the ClickZ Marketing newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

WEBINARS

    Information currently unavailable

Jobs

    • Interactive Product Manager
      Interactive Product Manager (Western Governors University) - Salt Lake CityWestern Governors University, one of the 20 largest universities...
    • SEO Senior Analyst
      SEO Senior Analyst (University of Phoenix (Apollo Education Group)) - San FranciscoSEO Senior Analyst   Position Summary...
    • SEM & Biddable Media Manager
      SEM & Biddable Media Manager (Kepler Group LLC) - New YorkAs an Optimization & Innovation Manager at Kepler Group, you will be on the bleeding...